Social Media Influencers: Mega, Macro, Micro or Nano

Social media influencers are becoming more prevalent and proven. As such, brands are expected to spend $15 billion in influencer marketing by 2020.

Influencer marketing is now seen as one of the most successful ways for brands to reach their target audience while increasing sales and engagement.

If you’re looking to explore influencer marketing for your business, the first step is learning which type of influencer will work best for your brand.

Keep reading to learn about the different types of social media influencers that you may choose to work with in the future.

Nano-Influencers: Community Impact

Nano-influencers are the newest type of influencer acknowledged by big brands. These are everyday consumers who have influence within their local community.

Typically, their follower count is less than 10,000 and they have little to no experience marketing for brands. Despite their low following, nano-influencers have proven to be very powerful because they offer a high level of engagement.

Nano-influencers know most of their followers, so the trust level between them is high.

Working with nano-influencers will allow your brand to connect to consumers in a more authentic, engaging way. They are great for startups and small businesses that have a small marketing budget. It’s also an excellent way to test the waters of influencer marketing before investing too much.

Micro-Influencers: Passionate About Subjects

Micro-influencers are currently the biggest group of influencers on social media. They are usually topic or industry experts who are passionate about their subject. Because of this passion, they’ve gained a loyal audience from 10,000 to 100,000 followers.

These influencers usually have some experience working with brands. They’re effective because they have a high trust factor. Their followers trust them never to promote anything they wouldn’t use themselves.

Mirco-influencers are cheaper than macro- and mega-influencers and can offer a nice return on investment if your product jives with their audience.

Macro-Influencers: Internet Fame

Marco-influencers have a large following of 100,000 to 1 million people—fame obtained from the Internet, whether from blogging, being a social media star, or going viral.

Marco-influencers offer the best of both worlds between micro- and mega- influencers. They have engaged audiences, so they work well for brands with a specific buyer persona. If you want to promote authenticity but also want to market to the masses, macro-influencers are a good choice.

At this level in the social media influencer hierarchy, however, you’ll start working with an agent—which means inflated costs. Keep an eye on your ROI so that you get the results you pay for.

Mega-Influencers: Global Celebrities

If you want your brand to be recognized on a global scale, consider working with mega-influencers. These people have a massive following across all social platforms and their content reaches their followers quickly.

They tend to lack a connection with their followers, however, so you can’t expect them to help increase the authenticity or trust-factor of your brand.

Also, they are super expensive. To give you an idea of how much you’ll pay to work with a mega-influencer, Kylie Jenner makes an estimated $1.2 million per sponsored Instagram post.

Connect Your Brand to Your Customers with Social Media Influencers

Finding an influencer who’s voice and ideals connect with your brand is vital in social media marketing.

When searching for an influencer to promote your brand, it’s essential to know what you’re trying to achieve and the resources your company can make available.

Our purpose is to uncover opportunities to make you look good. Choose us as your digital marketing agency to drive your brand’s awareness and traffic through the right channels.

If you’re interested in working with us, get in touch today.

4 Secrets for Awesome Remote Video Production

Did you know that there are more than 500 million hours of videos that are watched every day on YouTube?

If you’re wondering how you can get your brand noticed on social media, you may be looking into getting started with video production. Don’t let the pandemic stop you from creating content to share on your social media platforms.

You can easily create online video content with the help of these secret tips to create stunning remote videos! Keep reading to learn how to create high-quality videos while staying physically isolated from other people.

1. Consider Virtual Backgrounds

Just because you’re filming video content at home doesn’t mean that it has to look like you’re filming at home! You could try setting up a green screen in your background to change the background of your film.

2. Remote Directing

You don’t have to meet with directors to get started with video production. When you get started filming video content, you can use streaming tools to allow a director (or another individual) to control the process of production from a remote location.

On the other hand, if you plan on creating animated video content, you don’t have to be in-person to direct the animation. Using tools such as Zoom or other communication platforms will allow you to communicate with others on a project while still practicing social distancing!

3. Improve Your Lighting Situation

When you’re filming at home, the one thing that you don’t want to suffer is your lighting situation. While there’s a lot that goes into remote video production, investing in high-quality lighting can make your video seem less amateurish.

Investing in a lighting kit that has a front-facing natural light can create a lighting situation that doesn’t create harsh shadowing in your video. If you don’t have the finances to invest in a lighting kit, you can also use natural lighting.

Consider filming your video in natural sunlight or in front of a window. You can sit in front of a window that doesn’t have any covers over top of it to bring bright, natural light into your video.

4. Angle Your Camera

When you’re filming a video remotely, you’ll also want to make sure that you’re getting the right angle with your camera.

The best position to have your camera at is having the camera aimed at your eye line. Ensuring that the camera angle is lined up with your eye line will help you avoid shooting at an unflattering (or awkward) angle.

If you’re struggling to get the right angle with your camera, you may need to add books to the stand that you’re using to film. Doing this will add additional height to your camera, making it easier to angle your camera towards your eyes!

Understanding the Best Tips for Video Production

Learning the best hacks for awesome video production can help to make your remote video filming experience a lot easier!

Are you interested in finding animated video production services to help you boost the visibility of your brand? Our animated video production in the Dubai team is here to help! Click here to sign up for our newsletter or to contact us today.