Event Marketing: The Key to Building Brand Awareness

A recent survey found that more than 55 percent of people who love a brand will purchase the product. In event marketing, part of your marketing strategy is to get your brand in front of customers at trade shows, retail facilities, and even sporting events. A considerable advantage of event marketing is that it allows you to build brand awareness.

Keys to building brand awareness in event marketing include in-person and online events. Moreover, as a marketing agency, you should think broadly to reach new audiences.

Here’s more on the keys to building brand awareness with event marketing.

In-Person Events

Meeting people personally helps showcase your brand when marketing an event. It’s one of the significant advantages of event marketing. You can explain the details of your brand and how it will help your life or your business.

In-person events build relationships when marketing an event. You get to shake hands and give out business cards or brand literature.

Moreover, when learning how to market an event, you can take your time with potential customers and clients. Part of your marketing strategy means ‘selling’ your brand, talking about its positive attributes.

There are several in-person events, such as trade shows and seminars. In addition, think about events where your product is a major sponsor.

Online Events

Virtual events will continue to grow in a post-pandemic world and are one of the benefits of event marketing. Online events are critical when thinking about how to market events and how to promote an event.

Your marketing agency might conduct seminars online, but your marketing services should also consider online giveaways, flash sales, and live streaming. Think about online events using audio, video, photos, and multimedia. You can tighten your presentation and make it well-scripted and smooth.

Virtual events are cheaper and have a more extensive reach.

Think Broadly

Think outside the box when creating ideas about how to promote an event. Aside from the traditional events, take your marketing services to community fairs, festivals, fashion shows, charity events, or even a corporate merger.

Being in unique locations helps you attract a new audience to your brand. It’s also unexpected. With fewer marketing agencies at these events, you’ll have more one-on-one time with those interested in your brand.

Regardless of where you’ll be, promote it on social media! Letting people know your location will attract more people to your event.

Keys to Building Brand Awareness at Event Marketing

Keys to building brand awareness in event marketing include in-person and online events. As someone in event marketing, you must also think broadly when building your brand at marketing events.

Contact us and let us help you build your brand awareness at your next marketing event. We can help you take your brand to the next level by connecting with potential clients and customers. Increasing your brand awareness helps boost your bottom line and increase your revenues!

How to Improve Your User Experience for Digital Marketing Success

Can you believe that the global user experience industry was valued at a whopping $465 million last year?

As more businesses realize the importance of UX, this industry is only going to grow and grow. If you’re wondering how you can take your brand to the next level, look no further than UX optimization. This is a game changer that will boost your lead generation.

Are you unsure of what you should do? Keep reading to learn all about how to improve your user experience for digital marketing success.

What is User Experience?

Before discussing anything else, it’s crucial to define the user experience. That way, there’s no confusion about how to accomplish your goals. Put in the simplest terms possible, user experience refers to how a potential customer engages with your content.

This could take the form of a website or an app. If you’re serious about digital marketing success, then the customer’s perspective should be high on your list of priorities.

Website UI UX design

An official business website is like a headquarters for your digital marketing. This is where you can send potential customers to learn about your products and services in detail after they’ve clicked on an ad, for instance.

For starters, it shouldn’t take long for the website to load. As attention spans continue to shrink, it’s possible that even a few extra seconds of waiting for a site to load could cause many marketing conversions to give up. By considering the perspective of your website visitors, you can see that optimizing the site is a crucial step.

This can involve using some cookies so the site loads faster next time, compressing images so they don’t take up a majority of your storage, and more.

The Ease of Shopping and Buying

Loading a web page is one thing, but there’s also the matter of navigating a website or app. If you want more digital marketing tips, then it’s a good idea to ensure that everything is planned with customer intuition.

When it comes to a website, it’s expected to have certain tabs, such as Home, About, Blog, and Products & Services.

An app has more wiggle room but the user experience is still a foundational consideration. One way you can improve it is by having a beta in which customers try it out ahead of time.

That way, they can learn about your products and buy them with ease.

Are You Ready to Improve Your User Experience?

Now that you’ve learned all about how to improve your user experience for digital marketing success, you can ensure that you generate real leads. With enough effort, those leads will turn into life-long customers.

From digital marketing to general marketing, we can boost the exposure of your brand and spend time increasing conversions. That way, you’ll see more sales, a bigger turnout at events, and other benefits.

Feel free to reach out to us with questions regarding our high-quality services. We look forward to working with you.

7 Reasons to Use Integrated Marketing for Your Business

Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business.

One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the benefits of integrated marketing and how integrated marketing works?

Keep reading this guide for the top seven reasons you should use integrated marketing communication for your business.

1. Consistent Messaging

One of the biggest benefits of investing in integrated marketing is that it will create more consistent messaging for your brand.

Not only do you need to keep your actual messaging consistent, but you also need to ensure that your tone and voice match across different marketing channels. If you constantly change the way you write your messaging, your customers will feel like your brand is unpredictable.

Your customers will be able to better relate to your brand if you stay consistent! With integrated marketing, you can combine your PR, advertising, and all other marketing efforts to ensure that your messaging is synchronous across all platforms.

2. Enhanced Brand Image

Next, you can greatly enhance your brand image by keeping your marketing unified and consistent. When it comes to branding, you need to make sure your marketing and products stand out to your consumers and are easy to recognize.

This makes it easier for your customers to become acquainted with your products and recognize them.

Having an enhanced brand image will allow you to better resonate with your customers and improve your marketing approach.

3. Cost-Effective

Integrated marketing campaigns are also more cost-effective. It makes it easy to lower your marketing expenses while reaching a wider audience.

Not only can this help you save money on your marketing expenses, but integrated marketing also provides a higher return on investment!

Because you are lowering your marketing costs and using a single message for your campaign communication, it can save you a lot of money on wasted campaigns.

Keeping your messaging consistent will lower the amount of marketing you have to do for your business and will make it easier for you to make a profit from your marketing efforts.

4. Increased Efficiency

Integrated marketing can also increase efficiency. When it comes to marketing, there are many aspects that go into a campaign. This may include photography, graphic design, and other types of content creation.

This can take a long time to create and can cost your brand a lot of money. When you integrate your marketing, you can use the same messaging and content across different channels! Instead of creating new content, you can repurpose what you already have to save time and money.

Because you will not spend as much time on your marketing, you can focus your time on other important aspects of your business.

5. More Credibility

If you are looking for a way to increase your business credibility, you can also do this with an integrated marketing approach. This is because consistency will make your brand look more trustworthy and reliable.

When you have different messaging across different marketing platforms, your brand will not look professional. Your customers won’t know which messaging to trust and it will be more difficult to win over skeptical customers.

On the other hand, consistency will make your company seem knowledgeable in the industry. You can position yourself as an industry expert. This way, customers will have more trust in your brand.


6. Better SEO

Another great benefit of using integrated marketing for your business is that it can improve your digital marketing and SEO.

This is because integrated marketing makes it easier for people to find your brand and improve your search results. If you have consistent marketing across all of your channels, your customers will be more likely to remember your messaging.

If they see a billboard or a printed advertisement for your brand, it will be easier for them to find the name of your brand or your website online. This continued exposure to your marketing will make it easier for consumers to enter your sales funnel and make a conversion.

7. More Leads

Finally, you can get more leads for your business when you use integrated marketing! This is because aligning your marketing efforts will increase your brand visibility and allows you to reach a larger audience with your messaging.

This means that you will be able to cut down on your marketing campaign costs without reducing the impact of your marketing.

Not only will you gain more leads from your integrated marketing approach, but you can also improve customer loyalty. You can personalize your messages to your audience and make them more likely to stay loyal to your brand in the future.

Loyal customers are also more likely to drive conversions and recommend your business to other friends and acquaintances. These word-of-mouth referrals are vital to the growth of your business and can help you reach more customers with your marketing.

Learn More About the Benefits of Integrated Marketing Communication Today

When you create an integrated marketing approach, there are many benefits for your business. Not only will it make your company more credible and trustworthy, but it can help you grow your business and save money.

If you need help marketing businesses online and creating an integrated marketing strategy, Big Bold Thinking can help! We offer digital marketing and social media marketing services to help you stay consistent across different marketing channels.

Contact us to learn about our services and to learn more about the benefits of integrated marketing communication.

3 Tips on Calculating ROI of SEO Campaigns for Businesses

If you’ve heard of any hot topic in the digital marketing world recently, it’s search engine optimization (SEO). It’s a growing trend, but 57% of businesses still don’t use it in their marketing strategies!

Well, if you remain skeptical, there are ways to test how well it works, and you can do it all yourself. Let’s discuss some tips on measuring your campaign ROI for SEO campaigns!

Why Calculating ROI Matters

It’s important to track your ROI for any marketing effort, but SEO is a long-term marketing strategy. If you aren’t tracking your ROI, it’s easy for spending to get out of hand as you try to build up your strategy. Also, you will want to know when the strategy is paying off and offering a profit, as it may be time to develop a new strategy.

ROI is arguably the most important metric of your SEO campaign. Not only will it tell you how your SEO efforts impact your bottom line, but it will also tell you when you need to spend more, spend less, or make adjustments to your campaign.

1. Account For All Expenses

Tools, in-house personnel, professional SEO services (who may provide the ROI for you), and all other SEO campaign elements need to be accounted for. This includes wages, packages, and more. If you paid for keyword research tools, analytics tools, or any other SEO-related platform, account for this.

Of course, your CMS tool won’t count unless you purchased a plan specifically for creating an SEO campaign. Only account for expenses that you wouldn’t have made without your SEO strategy.

2. Track Conversions

Using Google Analytics or your other favorite analytics tools, you can easily track who comes into your website, how they get there, and how they behave. Conversion tracking is a great way to track your progress on your SEO campaign, so use these tools as soon as possible.

As these conversions come, add up the grand total for revenue and subtract your expenses for your first rough estimate. However, that’s not all.

3. Account for Passive Revenue

Even if your SEO doesn’t directly drive conversions, it may still help increase your revenue. Building brand awareness, signing up for newsletters, or finding your social media accounts are common ways that SEO can passively boost your revenue over time. Also, optimizing your website for search engines will help improve conversion rates on other platforms!

While this is difficult to account for, you can start by looking at your social media marketing, email, and other metrics before and after your SEO strategy. Try to determine how much you can attribute to your SEO efforts. This won’t be perfect, but it can help you understand your total revenue increases.

Campaign ROI

Now that you know how to track your SEO campaign ROI, use these tips to perfect your strategy over time. It could make this process a lot more cost-effective and lucrative!

Stay up to date with our latest digital marketing tips, and don’t hesitate to contact us with any questions or for help with your strategy!

How to Boost Clicks Across the Entire Organic Rankings

When you come across most search engine optimization articles, you always see the same thing. Each one will tell you the best way to rank high on Google. Yet, ranking high doesn’t necessarily guarantee your success.

Yes, improving your search engine rankings will certainly generate more leads. However, this isn’t the end of the race. You must also maximize your click-through rate.

You see, the ranking high won’t matter if consumers aren’t clicking through to your website. We’re here to help you navigate past this issue. Keep reading for our top tips on how to boost your organic CTR.

Identify Your Target Market

No matter what business you’re in, knowing your target market is essential. Your target market consists of the consumers who are most likely to buy your products or services. This is based on a variable of demographics, such as:

  • Age
  • Gender
  • Race
  • Location
  • Income
  • Hobbies
  • Lifestyle
  • Life circumstances
  • Psychographics
  • And more

The more in-tune you are with your target market, the easier it will be for you to market directly to them. This will affect everything from the types of products you sell to how you advertise them. It will also dictate what types of articles you publish and what keywords you use to rank on Google and maximize your click-through rate.

Research Keywords for Your Niche and Industry

Speaking of keywords, let’s talk about the importance of knowing which keywords to use and which ones not to use. To improve clicks, you must implement keywords that will attract the right types of consumers.

We recommend using long-tail keywords and localized keywords (if you own a local business). Long-tail keywords are more specific, which will help you target a more qualified audience. For example, it’s the difference between using “women’s clothing” and “bohemian clothes for women.”

As a local business, it’s also important to use local SEO practices to target people in your community who will actually use your products or services. For example, if you run a local auto shop in Vermont, it wouldn’t be helpful to get a bunch of website traffic from people living in Alaska.

We recommend using a digital marketing service to learn how to identify the best keywords for your niche and industry. They can also help you create engaging content to improve your search engine optimization and click-through rate.

Register Your Website with Google My Business

Registering your site with Google My Business is one of the easiest ways to improve your organic rankings and your CTR. First of all, it’s free to register on GMB. Secondly, it comes with a lot of perks.

Consumers will be able to see important details about your company at a glance. This includes your business hours, location, and contact information.

GMB will also improve your organic rankings, especially for local search engine optimization. Furthermore, your business will appear on Google Maps, which will make it easy for people to find you.

GMB allows customers to leave you reviews, which is essential for building your reputation and credibility in the industry. Finally, GMB provides you with a ton of analytics that will help you learn more about your SEO rankings, click-through rates, bounce rates, and more.

Create Valuable Content

Content is one of the most important things you can offer to your target audience. In many cases, it is the staple of business websites. It is within the articles where you will find the majority of keywords and SEO metadata.

However, you can’t just publish keyword-stuffed articles with no value or substance. This is called black hat SEO and it’s terrible for search engine rankings. Essentially, Google can tell the difference between genuine posts and those done just to pack in as many keywords as possible.

On the contrary, valuable content is designed specifically for your target audience. It exists to:

  • Inform
  • Answer questions
  • Provide instructions
  • Offer solutions to problems
  • Improve your credibility
  • Build relationships with consumers

By creating content that your target audience wants or needs, you can ensure that your click-through rates will soar. Of course, this is under the assumption that you’ve used effective SEO practices.

Include Images in Your Posts

You might not know it, but adding images to your posts is one of the best SEO practices for increasing engagement. Images can be embedded with SEO metadata, which will automatically improve your organic rankings.

However, images are also more engaging, which will lead to a higher click-through rate. This is especially true if users are using the Google Image search function, rather than the “All” search function.

Write Effective Meta Titles and Meta Descriptions

Meta titles and meta descriptions are two of the most important components of your search engine optimization strategy. They both will increase your organic rankings if you use the proper keywords.

Just as importantly, you can use them to boost clicks. Use meta titles to accurately define what the link contains. Use meta descriptions to give a more detailed description of what users will find on the page, as well as a compelling reason for them to click through.

Get Backlinks From Other Websites to Improve Your SEO Credibility

Ranking high on Google comes with benefits. For example, a top-ranking result is bound to get more clicks simply because users trust that site more than one that’s several pages down.

To increase your search engine optimization, invest in a link-building strategy. More specifically, make sure you acquire backlinks from other websites.

Backlinks are hyperlinks on other websites that lead to your pages. They can lead to your blog articles, product pages, contact pages, etc.

Backlinks show Google that your website is legitimate. If your site has something of value that other sites are linking to, you’re obviously credible. You can get backlinks by affiliating with other businesses, guest-posting, and working with digital marketing groups.

Want to Improve Your Click Through Rate with Organic Search Engine Optimization?

The world of search engine optimization is complex and ever-expansive. If you want to improve clicks and rank high on Google, you must dedicate yourself to the performance and quality of your website. This will result in more leads and higher sales numbers.

If you need more help, that’s okay. Subscribe to our blog to stay up-to-date on digital marketing trends.

Or, contact us today to learn more about our services. We would love to help you increase your brand awareness and grow your company.

How to Improve Customer Experience With a Buyer Journey Map

Before a customer decides to buy from a business, there’s a path they follow. First comes brand awareness, then moving on to interacting and researching the brand, and then, if there’s enough trust, comes the purchase.

This is why creating a customer journey map is essential for putting yourself in your customer’s shoes. It enables you to see what they see when they come across your business.

Are there obstacles on the way to purchase? How is their experience along the way? Do they feel taken care of and understood? These are all important aspects of the buyer journey that can give you insights and steps to improve customer service.

Read on to learn all about buyer journey mapping and how to improve your customer experience to bring in more sales.

What Is a Customer Journey Map?

A customer journey map is a visual representation of every step of the customer experience with your business. It involves everything from coming across your business for the first time up until the point they decide whether they want to buy or not.

This map will help you see things from the customer’s point of view and discover any possible obstacles in the way. You can also see if there are some problematic areas in the business and learn what the customer needs at each step of the journey.

How To Create a Buyer Journey Map

To create a customer journey map, first, you need to outline your ideal target customer. Include everything from their demographics, buying habits, and lifestyle to the way they make decisions on the products they buy.

The next step is creating the buying process for your business. It should have a starting point, a few stages or touchpoints, and an end destination.

Each stage has its own activities, obstacles, and customer behaviors driving its actions. This is where you can offer solutions to speed up the process to the endpoint.

How To Use Buyer Journey Mapping in Your Business

Now that you know how to create a buyer journey map, the next step is optimizing customer journey for success.

To Improve Customer Experience

Listening to what customers say and what they do throughout their buyer journey is key to improving your customer service. You can write down the resources you have to offer a great customer experience and see what else you can do to make the journey smooth.

To Boost Sales

Another way to use customer mapping is to boost sales. You do this by making the road to purchase easier and more pleasurable for your customers. First, you remove any obstacles or pain points they may have, and then you offer fast solutions. This is the best way to get customers to move further instead of having them stay in the same stage for a long time.

Improve Customer Experience and Boost Sales With These Buyer Journey Mapping Tips

Whether you’re new in business trying to attract customers or want to improve your customer experience, making a buyer journey map is the first step in the right direction.

Ready to create your custom buyer journey map for your business? Contact us today to learn how we can help and take your business to the next level with the right customer experience strategy.

What to Include In Your Conference Planning Checklist

The famous quote “if you fail to plan, you are planning to fail” is true in business and life in general. Conferences are important no matter the industry, but making sure it’s effective is critical. Planning and hosting a conference is a lot of work, but it can be a rewarding experience.

Whether it’s your first time or you are an experienced pro, having a checklist of items to tick off as you go helps. Here’s a conference planning checklist to help make sure you don’t forget anything.

Goals and Objectives

First things first: define your goals and objectives clearly so you can measure the success of the conference at the end. Without having an end goal, it’ll be difficult to determine whether your conference was a success and worth the effort.

Some things you may want to consider when setting goals and objectives include:

  • The purpose of your conference
  • Whom you are trying to reach with your conference
  • What do you want attendees to take away from your conference


Start planning your conference at least a year ahead. Develop a timeline of events so that you have enough time to plan and execute everything.

Create a month-by-month or week-by-week timeline of tasks. This will help you stay on track and avoid last-minute scrambling.

Create a Committee

You’ll need a team of people to help you plan and execute the conference. Create a committee with various people in charge of different aspects of the conference.

Put different people in charge of logistics, marketing, and finance.

Setting up a Website

Nowadays, it’s essential to have an online presence for your conference. Setting up a website is a great way to promote your event and keep attendees updated on the latest news. Make sure to include important information like the date and location of the conference, as well as an agenda and speaker lineup.

When it’s time to actually plan the event, there are a few key things you’ll need to take care of.


How much money do you have to work with? This determines factors like the size of the venue, the number of attendees, and the length of the conference.

Event Staff

You will need event staff to help with set-up, registration, and other tasks on the day of your conference.

Make sure you have a plan for how you will staff your event, and that you have enough people to cover all of the tasks that need to be done.

Create an Engaging Agenda

An important part of any conference is the agenda. This is what determines the flow and overall tone of your event. When creating an agenda, include a mix of activities and speakers that will appeal to your target audience.

Strike a balance between informative and fun, so that people leave feeling like they’ve learned something new while also enjoying themselves.

Some things you may want to include in your agenda are:

  • A welcome session
  • Keynote speeches
  • Breakout sessions
  • Networking opportunities
  • Entertainment


The next step is to confirm the date and venue for your conference. There are many important considerations when deciding on a venue like capacity, sufficient exits and entrances, amenities, and accessibility.

Consider AV equipment, Wi-Fi, power outlets and electricity supply, and other technical needs when choosing a venue. Make sure the venue you select can accommodate all of your needs.


Your conference speakers are an important part of your event. They should be chosen carefully to ensure they are relevant and interesting to your target audience.

When choosing speakers, make sure to consider:

  • The overall theme of your conference
  • What your target audience wants to hear
  • The speaker’s credentials
  • How the speaker will deliver their presentation

Marketing Your Conference

Once you have all the logistics sorted out, it’s time to start promoting your event. This is an important step in making sure people actually show up.

Create a marketing plan and budget for promoting your conference. Then, start spreading the word through social media, email marketing, and other channels.

Some things you may want to consider when marketing your conference are:

  • Your target audience
  • Your budget
  • Your marketing channels
  • Your conference website
  • Your conference branding


You need sponsors for your event in order to cover the costs of hosting it. Sponsors provide financial support, as well as products or services that are used at your conference.

When looking for sponsors, make sure to consider the exposure the sponsor will get for the level of financial support the sponsor is able to provide. Make provisions for them in your marketing so they feel like it’s a fair trade.

Food and Drink

Food and drink are an important part of any conference. Attendees will need to be fed and hydrated throughout the day, so make sure you have a plan for this. You may want to consider catering or providing snacks and drinks that can be purchased on-site.

When planning food and drink for your conference, make sure to consider:

  • The number of attendees you are expecting
  • Any dietary restrictions that attendees may have
  • The location of your conference
  • Your budget

Conference Swag

Conference swag aka promotional items is a great way to promote your brand and thank attendees for coming to your event. Some ideas for swag include t-shirts, tote bags, water bottles, and notebooks.

Put this in your budget and make sure that each attendee will be able to receive a swag bag.

Event Insurance

It’s always a good idea to have event insurance, in case anything goes wrong.

This will protect you from any liability if something happens at your conference.

Evaluating Your Conference

After your conference is over, it’s important to take some time to evaluate what went well and what could be improved. This will help you plan an even better event next time around.

Go back to your goals and objectives to see if all your KPIs were met.

Conference Planning Checklist

With this conference planning checklist handy, it’s time to start planning. The most important part of any conference is starting early and having a clear idea of your goals. Want help getting started?

While this is a basic list to get you started, having an innovative team on your side is where the magic happens. Partner with us to execute bold and creative events that your attendees will remember for a long time. Get in touch today to start the execution of your bright ideas.

How to Leverage On-Demand Content In Online Conferencing

Online conferences are here to stay. The writing was already on the wall with so much of the working world moving online. Then COVID-19 turbocharged the transition, and there’s no going back.

30% of organizations used online conferencing for the first time during the pandemic. Since then, there’s been a 100% increase in video conferencing software in 47 states.

Preparing for an online event like an online webinar is a lot of work. It takes an average of between three and six weeks to promote even a small online event, for instance.

Do you really want to have to prepare on-demand content, too?

Let’s take a look at some ways that on-demand content can enhance your online event.

On-Demand Content Impresses

To understand how on-demand content can help you have a legendary online event, it’s important to first understand what on-demand content is.

To visualize on-demand content and how you might use it during an event like an online webinar, let’s use television as an example. Once upon a time, broadcast television was the only game in town. A program would be aired once, where it would be picked up and translated by an antenna into quality entertainment.

Now think of an online platform like Netflix. They’ve got a backlog of every single episode you could ever hope to see, just waiting for you to click and get carried away.

The Netflix model is the on-demand content business model. It’s also a good representation of how on-demand content can supercharge your online event.

Think of the quality of an older TV show, where they faced far greater time and budget limitations.

Now think of a Netflix original. Content created for on-demand platforms often resembles mini-movies. Sometimes they even outrank the big screen in terms of ambition and production value.

Imagine being able to have your own Netflix-ready moment at your next online event.

On-Demand Content Lets You Focus on Your Customers

When we’re focusing on webinar hosting, we’re not usually trying to rush against the clock to create high-quality content. Yes, we want to showcase ourselves and our businesses as thought leaders in our industries. We don’t exactly want to be editing video down to the last available second.

When hosting an online event, we want to focus on delivering a quality experience and connecting with our audience. Working with an on-demand content creator lets you focus on these aspects by leaving the rest to the professionals.

Even better still, working with an on-demand content creation company can give you the best of both worlds. You can discuss your audience with the creative team, and they can create high-quality video, audio, or written content to address your customers and their specific needs. Then you can follow through with post-event interactions.

It’s one of the best lead-generating funnels you could ever hope for when it’s handled correctly.

Looking for On-Demand Content?

You’ve come to the right place! It is our passion to deliver high-quality experiential marketing for our clients and their customers and audience.

If you’re ready to find out how on-demand content can elevate your online event into the stratosphere, get in touch with us today!

How to Combine Facebook Ads With Google Ads

Marketers in the United States are on track to spend over $200 billion on digital ads this year. Most of that budget is spent on Facebook and Google ads, though the market is expanding rapidly.

If you’re running ads online, what’s the best way to get the most “bang” for your bucks? For many, a combined ad strategy is paying off.

Discover how to combine Facebook ads and Google ads in one of the savviest, most cost-effective tactics to date. Then, learn how to leverage your momentum into a successful, omnichannel marketing strategy.

How to Combine Facebook Ads With Google Ads: Overview

Combining paid social ads on Facebook with a paid search ad strategy on Google is a surefire way to win.

Each ad tactic reinforces the other, creating an environment of mutual positive reinforcement. Get your strategy started in seven steps.

1. Set Up Google Ads Display in Facebook Attribution

First, set up Google Ads Display in Facebook attribution. To do this, follow Meta’s published guide. Facebook attribution is the better choice if you want to provoke searches of your brand.

2. Establish Meta (Facebook) Pixel On Your Landing Pages

The Meta Pixel is an incredibly useful analytics tool. You can leverage it to better understand users’ actions on your landing page—even if they get there via Google.

To set up the Meta pixel, follow these instructions. Before you do, make you have the ability to update your landing pages’ code.

3. Start With Google Ads Data

Google Ads data gives you the power to understand users. In your Google Ads, set up tracking parameters at the end of clickthrough URLs manually. This gives you UTM codes.

Pull these UTM codes into your Meta (Facebook) pixel. Then, use this data through the pixel to create custom audiences. These are audiences who are well-qualified to re-target on Facebook.

You can even take this a step further. Build a Facebook Ads dashboard in Google Data Studio.

4. Personalize Like a Pro

Use analytics data from both Google and Facebook to develop high-precision audience profiles. Tailor the messaging of your ads to target those audiences with a high degree of accuracy.

One messaging strategy is to use the key terms users were just searching for on Google to re-target them. Integrate these exact terms into new ad headlines.

Make sure each new, personalized ad leads to an equally personal landing page! Without it, all your new leads will just bounce.

5. Retarget Qualified Google Ads Leads on Facebook

Lookalikes retargeting and onsite retargeting methods empower you to market to Google-qualified leads on Facebook.

It’s easy to create a lookalike audience on Facebook. Use what your Google users were searching for as the basis of this audience.

Onsite retargeting uses the behavior of leads on your landing pages to develop targeted ads. The Meta pixel is critical to analyzing on-page behavior.

6. Remarket to Interested Facebook Users With Paid Search

Target the headlines of your Facebook ads as keywords on Google. Leverage paid search to deliver users answers to questions piqued by your ad.

If your ads in Facebook Ads Manager have UTM codes, bring those codes directly into Google Ads.

7. Cultivate Omnichannel Marketing Strategy

Facebook and Google are behemoth sites. But mastering them is just the beginning. Use this momentum to build an omnichannel marketing strategy.

Smarter Digital Marketing: BBT

Ready to take your digital marketing strategy to the next level? Big Bold Thinkers get results.

Maximize your brand’s online potential with sophisticated, personalized marketing tactics. Discover strategies that optimize Facebook ads, Google Ads, and branded content on all platforms. Discover BBT.

What can our experts do for your brand?

7 Tips on Maximizing the Impact of Events for Your Business

Did you know that the U.A.E. has one of the most vibrant events industries in the world? In fact, 76% of the companies in Dubai said that Expo 2020 Dubai helped to boost their growth.

Even though there are many event types, business owners don’t always know how to get the most out of them. And most of the time, this emanates from planning mistakes. The typical event organizing blunders include trying to do everything yourself and selecting the wrong venue.

However, these are issues that you can avoid and host spectacular business events. So, how can you maximize the impact of events every single time? Here are some of the best tips.

1. Get the Best Venues for Events

Have you ever wanted to attend a particular event but didn’t think its location was ideal? Unfortunately, you can easily put your target audience in the same position. As a result, some may choose to skip the event.

When planning a community event, you want to get the venue right from the get-go. Choose a location that is easily accessible. But beyond that, ensure that it’s big enough.

You will also want to consider the amenities, layout, and ambience. A popular location such as a renowned college or hotel can be an excellent idea. Attendees will not struggle with directions when trying to get to your conference.

Also, research your audience. You want to look at the age demographic, occupations, and preferences. Such information will help you determine a befitting venue for the attendees. Consequently, it will increase your chances of maximizing the impact of events.

2. Find the Best Business Event Themes

An event with a theme will undoubtedly be more memorable to the attendees. It stands out in several ways. First off, it doesn’t feel just like any other event.

The theme makes it feel more purposeful, and this is what your target audience will be looking for. If you want to create an impact with an event, focus on the decor, staff uniform, and dress code.

The objective is to ensure that everything matches your ideal theme. For instance, you could request men to wear three-piece suits and ladies to wear pencil dresses. Moreover, most people like to dress up for events.

Working with a corporate event checklist will help you avoid missing the fine detail.

3. Choose the Right Speakers

To have an impactful event, you want to choose the right speakers. Go for people who have immense experience in a particular business discipline. For instance, if you run an acting school, get a renowned actor to speak at your event.

If your target audience is in the medical field, invite a top surgeon or hospital director to speak. Remember, people will expect content that can help them grow their careers or businesses.

Event attendees are always looking forward to speakers. For this reason, you want to create a list of your keynote speakers. Ensure that you put it on the event posters and social media handles.

4. Work With Shorter Sessions

An event can be exciting at the beginning. But as time goes by, fatigue starts to set in, and the attention span of the attendees reduces drastically.

Nonetheless, you can work on your program to deliver maximum engagement. One of the best ways to achieve this is through shorter sessions.

You want to split your delivery into short and impactful sessions. Allocate one hour to each speaker. You will find that they will do their best to deliver maximum value within a short period. And this will, in turn, keep your audience engaged.

Moreover, your prospects will want to act. For example, the attendees will want to sign up if the event is marketing a particular subscription service.

5. Add Entertainment

Gone are the days when business events had no room for entertainment. Today, you will not have an impactful conference if it’s not entertaining. When planning corporate events, consider adding some entertainment sessions in between.

For instance, you can bring a comedian or singer on board. Give them some time on stage as the occasion progresses.

The ultimate goal is to keep your audience refreshed and energetic. Furthermore, there are many options for event entertainers. And you can always Google them and pick the best.

6. Look For Quality Production

As you set up your event, you want the production to be first-class. After choosing a venue, focus on the public address systems. Work with the best sound engineers.

Nothing annoys an audience more than inaudible speakers. They could deliver powerful speeches, but the attendees will struggle to hear.

Sometimes, the problem will not be the speaker. Instead, it could be the sound equipment. And this can tremendously sabotage the impact of your event.

So whether it’s lighting, screens, or audio, provide the best. While you are at it, ensure that you adhere to your business event budget.

7. Sharing Is Paramount

Always endeavour to host an event that will have an impact beyond your immediate audience. With modern technology, ROI-driving strategies work well for such occasions. Moreover, there are a lot of ways to leverage these opportunities.

As your event progresses, create bits of sharable content. You will get this from the speakers. But you will also need a team working behind the scenes.

The work of this team is to collect the information and package it into sharable and digestible bits. And as the end of the event nears, you can ask your audience to find these notes on your website.

Uploading the content, you generate from the event on social media can also be impactful. It can help pass the message to your social media audience. Some will share it with family and friends, extending your event’s reach.

Maximize the Impact of All Event Types

Regardless of the event types, always endeavour to get the most out of activations and business conferences. Leveraging the tips on this post can help you make a difference.

Are you looking to drive ROI with events? At Big Bold Thinkers, we help business owners like you to host impactful events. Contact us today, and we will be happy to work with you.