Event Marketing: The Key to Building Brand Awareness

A recent survey found that more than 55 percent of people who love a brand will purchase the product. In event marketing, part of your marketing strategy is to get your brand in front of customers at trade shows, retail facilities, and even sporting events. A considerable advantage of event marketing is that it allows you to build brand awareness.

Keys to building brand awareness in event marketing include in-person and online events. Moreover, as a marketing agency, you should think broadly to reach new audiences.

Here’s more on the keys to building brand awareness with event marketing.

In-Person Events

Meeting people personally helps showcase your brand when marketing an event. It’s one of the significant advantages of event marketing. You can explain the details of your brand and how it will help your life or your business.

In-person events build relationships when marketing an event. You get to shake hands and give out business cards or brand literature.

Moreover, when learning how to market an event, you can take your time with potential customers and clients. Part of your marketing strategy means ‘selling’ your brand, talking about its positive attributes.

There are several in-person events, such as trade shows and seminars. In addition, think about events where your product is a major sponsor.

Online Events

Virtual events will continue to grow in a post-pandemic world and are one of the benefits of event marketing. Online events are critical when thinking about how to market events and how to promote an event.

Your marketing agency might conduct seminars online, but your marketing services should also consider online giveaways, flash sales, and live streaming. Think about online events using audio, video, photos, and multimedia. You can tighten your presentation and make it well-scripted and smooth.

Virtual events are cheaper and have a more extensive reach.

Think Broadly

Think outside the box when creating ideas about how to promote an event. Aside from the traditional events, take your marketing services to community fairs, festivals, fashion shows, charity events, or even a corporate merger.

Being in unique locations helps you attract a new audience to your brand. It’s also unexpected. With fewer marketing agencies at these events, you’ll have more one-on-one time with those interested in your brand.

Regardless of where you’ll be, promote it on social media! Letting people know your location will attract more people to your event.

Keys to Building Brand Awareness at Event Marketing

Keys to building brand awareness in event marketing include in-person and online events. As someone in event marketing, you must also think broadly when building your brand at marketing events.

Contact us and let us help you build your brand awareness at your next marketing event. We can help you take your brand to the next level by connecting with potential clients and customers. Increasing your brand awareness helps boost your bottom line and increase your revenues!

How to Improve Your User Experience for Digital Marketing Success

Can you believe that the global user experience industry was valued at a whopping $465 million last year?

As more businesses realize the importance of UX, this industry is only going to grow and grow. If you’re wondering how you can take your brand to the next level, look no further than UX optimization. This is a game changer that will boost your lead generation.

Are you unsure of what you should do? Keep reading to learn all about how to improve your user experience for digital marketing success.

What is User Experience?

Before discussing anything else, it’s crucial to define the user experience. That way, there’s no confusion about how to accomplish your goals. Put in the simplest terms possible, user experience refers to how a potential customer engages with your content.

This could take the form of a website or an app. If you’re serious about digital marketing success, then the customer’s perspective should be high on your list of priorities.

Website UI UX design

An official business website is like a headquarters for your digital marketing. This is where you can send potential customers to learn about your products and services in detail after they’ve clicked on an ad, for instance.

For starters, it shouldn’t take long for the website to load. As attention spans continue to shrink, it’s possible that even a few extra seconds of waiting for a site to load could cause many marketing conversions to give up. By considering the perspective of your website visitors, you can see that optimizing the site is a crucial step.

This can involve using some cookies so the site loads faster next time, compressing images so they don’t take up a majority of your storage, and more.

The Ease of Shopping and Buying

Loading a web page is one thing, but there’s also the matter of navigating a website or app. If you want more digital marketing tips, then it’s a good idea to ensure that everything is planned with customer intuition.

When it comes to a website, it’s expected to have certain tabs, such as Home, About, Blog, and Products & Services.

An app has more wiggle room but the user experience is still a foundational consideration. One way you can improve it is by having a beta in which customers try it out ahead of time.

That way, they can learn about your products and buy them with ease.

Are You Ready to Improve Your User Experience?

Now that you’ve learned all about how to improve your user experience for digital marketing success, you can ensure that you generate real leads. With enough effort, those leads will turn into life-long customers.

From digital marketing to general marketing, we can boost the exposure of your brand and spend time increasing conversions. That way, you’ll see more sales, a bigger turnout at events, and other benefits.

Feel free to reach out to us with questions regarding our high-quality services. We look forward to working with you.

7 Reasons to Use Integrated Marketing for Your Business

Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business.

One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the benefits of integrated marketing and how integrated marketing works?

Keep reading this guide for the top seven reasons you should use integrated marketing communication for your business.

1. Consistent Messaging

One of the biggest benefits of investing in integrated marketing is that it will create more consistent messaging for your brand.

Not only do you need to keep your actual messaging consistent, but you also need to ensure that your tone and voice match across different marketing channels. If you constantly change the way you write your messaging, your customers will feel like your brand is unpredictable.

Your customers will be able to better relate to your brand if you stay consistent! With integrated marketing, you can combine your PR, advertising, and all other marketing efforts to ensure that your messaging is synchronous across all platforms.

2. Enhanced Brand Image

Next, you can greatly enhance your brand image by keeping your marketing unified and consistent. When it comes to branding, you need to make sure your marketing and products stand out to your consumers and are easy to recognize.

This makes it easier for your customers to become acquainted with your products and recognize them.

Having an enhanced brand image will allow you to better resonate with your customers and improve your marketing approach.

3. Cost-Effective

Integrated marketing campaigns are also more cost-effective. It makes it easy to lower your marketing expenses while reaching a wider audience.

Not only can this help you save money on your marketing expenses, but integrated marketing also provides a higher return on investment!

Because you are lowering your marketing costs and using a single message for your campaign communication, it can save you a lot of money on wasted campaigns.

Keeping your messaging consistent will lower the amount of marketing you have to do for your business and will make it easier for you to make a profit from your marketing efforts.

4. Increased Efficiency

Integrated marketing can also increase efficiency. When it comes to marketing, there are many aspects that go into a campaign. This may include photography, graphic design, and other types of content creation.

This can take a long time to create and can cost your brand a lot of money. When you integrate your marketing, you can use the same messaging and content across different channels! Instead of creating new content, you can repurpose what you already have to save time and money.

Because you will not spend as much time on your marketing, you can focus your time on other important aspects of your business.

5. More Credibility

If you are looking for a way to increase your business credibility, you can also do this with an integrated marketing approach. This is because consistency will make your brand look more trustworthy and reliable.

When you have different messaging across different marketing platforms, your brand will not look professional. Your customers won’t know which messaging to trust and it will be more difficult to win over skeptical customers.

On the other hand, consistency will make your company seem knowledgeable in the industry. You can position yourself as an industry expert. This way, customers will have more trust in your brand.

 

6. Better SEO

Another great benefit of using integrated marketing for your business is that it can improve your digital marketing and SEO.

This is because integrated marketing makes it easier for people to find your brand and improve your search results. If you have consistent marketing across all of your channels, your customers will be more likely to remember your messaging.

If they see a billboard or a printed advertisement for your brand, it will be easier for them to find the name of your brand or your website online. This continued exposure to your marketing will make it easier for consumers to enter your sales funnel and make a conversion.

7. More Leads

Finally, you can get more leads for your business when you use integrated marketing! This is because aligning your marketing efforts will increase your brand visibility and allows you to reach a larger audience with your messaging.

This means that you will be able to cut down on your marketing campaign costs without reducing the impact of your marketing.

Not only will you gain more leads from your integrated marketing approach, but you can also improve customer loyalty. You can personalize your messages to your audience and make them more likely to stay loyal to your brand in the future.

Loyal customers are also more likely to drive conversions and recommend your business to other friends and acquaintances. These word-of-mouth referrals are vital to the growth of your business and can help you reach more customers with your marketing.

Learn More About the Benefits of Integrated Marketing Communication Today

When you create an integrated marketing approach, there are many benefits for your business. Not only will it make your company more credible and trustworthy, but it can help you grow your business and save money.

If you need help marketing businesses online and creating an integrated marketing strategy, Big Bold Thinking can help! We offer digital marketing and social media marketing services to help you stay consistent across different marketing channels.

Contact us to learn about our services and to learn more about the benefits of integrated marketing communication.

3 Tips on Calculating ROI of SEO Campaigns for Businesses

If you’ve heard of any hot topic in the digital marketing world recently, it’s search engine optimization (SEO). It’s a growing trend, but 57% of businesses still don’t use it in their marketing strategies!

Well, if you remain skeptical, there are ways to test how well it works, and you can do it all yourself. Let’s discuss some tips on measuring your campaign ROI for SEO campaigns!

Why Calculating ROI Matters

It’s important to track your ROI for any marketing effort, but SEO is a long-term marketing strategy. If you aren’t tracking your ROI, it’s easy for spending to get out of hand as you try to build up your strategy. Also, you will want to know when the strategy is paying off and offering a profit, as it may be time to develop a new strategy.

ROI is arguably the most important metric of your SEO campaign. Not only will it tell you how your SEO efforts impact your bottom line, but it will also tell you when you need to spend more, spend less, or make adjustments to your campaign.

1. Account For All Expenses

Tools, in-house personnel, professional SEO services (who may provide the ROI for you), and all other SEO campaign elements need to be accounted for. This includes wages, packages, and more. If you paid for keyword research tools, analytics tools, or any other SEO-related platform, account for this.

Of course, your CMS tool won’t count unless you purchased a plan specifically for creating an SEO campaign. Only account for expenses that you wouldn’t have made without your SEO strategy.

2. Track Conversions

Using Google Analytics or your other favorite analytics tools, you can easily track who comes into your website, how they get there, and how they behave. Conversion tracking is a great way to track your progress on your SEO campaign, so use these tools as soon as possible.

As these conversions come, add up the grand total for revenue and subtract your expenses for your first rough estimate. However, that’s not all.

3. Account for Passive Revenue

Even if your SEO doesn’t directly drive conversions, it may still help increase your revenue. Building brand awareness, signing up for newsletters, or finding your social media accounts are common ways that SEO can passively boost your revenue over time. Also, optimizing your website for search engines will help improve conversion rates on other platforms!

While this is difficult to account for, you can start by looking at your social media marketing, email, and other metrics before and after your SEO strategy. Try to determine how much you can attribute to your SEO efforts. This won’t be perfect, but it can help you understand your total revenue increases.

Campaign ROI

Now that you know how to track your SEO campaign ROI, use these tips to perfect your strategy over time. It could make this process a lot more cost-effective and lucrative!

Stay up to date with our latest digital marketing tips, and don’t hesitate to contact us with any questions or for help with your strategy!