7 Reasons to Use Integrated Marketing for Your Business

Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business.

One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the benefits of integrated marketing and how integrated marketing works?

Keep reading this guide for the top seven reasons you should use integrated marketing communication for your business.

1. Consistent Messaging

One of the biggest benefits of investing in integrated marketing is that it will create more consistent messaging for your brand.

Not only do you need to keep your actual messaging consistent, but you also need to ensure that your tone and voice match across different marketing channels. If you constantly change the way you write your messaging, your customers will feel like your brand is unpredictable.

Your customers will be able to better relate to your brand if you stay consistent! With integrated marketing, you can combine your PR, advertising, and all other marketing efforts to ensure that your messaging is synchronous across all platforms.

2. Enhanced Brand Image

Next, you can greatly enhance your brand image by keeping your marketing unified and consistent. When it comes to branding, you need to make sure your marketing and products stand out to your consumers and are easy to recognize.

This makes it easier for your customers to become acquainted with your products and recognize them.

Having an enhanced brand image will allow you to better resonate with your customers and improve your marketing approach.

3. Cost-Effective

Integrated marketing campaigns are also more cost-effective. It makes it easy to lower your marketing expenses while reaching a wider audience.

Not only can this help you save money on your marketing expenses, but integrated marketing also provides a higher return on investment!

Because you are lowering your marketing costs and using a single message for your campaign communication, it can save you a lot of money on wasted campaigns.

Keeping your messaging consistent will lower the amount of marketing you have to do for your business and will make it easier for you to make a profit from your marketing efforts.

4. Increased Efficiency

Integrated marketing can also increase efficiency. When it comes to marketing, there are many aspects that go into a campaign. This may include photography, graphic design, and other types of content creation.

This can take a long time to create and can cost your brand a lot of money. When you integrate your marketing, you can use the same messaging and content across different channels! Instead of creating new content, you can repurpose what you already have to save time and money.

Because you will not spend as much time on your marketing, you can focus your time on other important aspects of your business.

5. More Credibility

If you are looking for a way to increase your business credibility, you can also do this with an integrated marketing approach. This is because consistency will make your brand look more trustworthy and reliable.

When you have different messaging across different marketing platforms, your brand will not look professional. Your customers won’t know which messaging to trust and it will be more difficult to win over skeptical customers.

On the other hand, consistency will make your company seem knowledgeable in the industry. You can position yourself as an industry expert. This way, customers will have more trust in your brand.


6. Better SEO

Another great benefit of using integrated marketing for your business is that it can improve your digital marketing and SEO.

This is because integrated marketing makes it easier for people to find your brand and improve your search results. If you have consistent marketing across all of your channels, your customers will be more likely to remember your messaging.

If they see a billboard or a printed advertisement for your brand, it will be easier for them to find the name of your brand or your website online. This continued exposure to your marketing will make it easier for consumers to enter your sales funnel and make a conversion.

7. More Leads

Finally, you can get more leads for your business when you use integrated marketing! This is because aligning your marketing efforts will increase your brand visibility and allows you to reach a larger audience with your messaging.

This means that you will be able to cut down on your marketing campaign costs without reducing the impact of your marketing.

Not only will you gain more leads from your integrated marketing approach, but you can also improve customer loyalty. You can personalize your messages to your audience and make them more likely to stay loyal to your brand in the future.

Loyal customers are also more likely to drive conversions and recommend your business to other friends and acquaintances. These word-of-mouth referrals are vital to the growth of your business and can help you reach more customers with your marketing.

Learn More About the Benefits of Integrated Marketing Communication Today

When you create an integrated marketing approach, there are many benefits for your business. Not only will it make your company more credible and trustworthy, but it can help you grow your business and save money.

If you need help marketing businesses online and creating an integrated marketing strategy, Big Bold Thinking can help! We offer digital marketing and social media marketing services to help you stay consistent across different marketing channels.

Contact us to learn about our services and to learn more about the benefits of integrated marketing communication.

A Comprehensive Video Marketing Guide This 2022

Videos have taken the digital marketing world by storm, especially with the development of top-class camera technology. It’s easy to market and sell goods or services by creating a visually-appealing video that resonates with your target audience. Furthermore, video sharing and streaming platforms such as Instagram, Facebook, YouTube and TikTok have high-user traffic that you can tap into to popularize your brand.

The savvy business owner or marketing manager knows the potential of a strong video marketing strategy. Besides setting trends, you can keep up with what your competitors are doing and surpass their efforts. Here’s a comprehensive video marketing guide to help you achieve your digital marketing goals and grow your business.

The Definition of Video Marketing

Many internet users prefer watching videos to reading long articles about a brand’s products. It’s easier to keep people engaged and entertained as you pass across promotional messages via video. Video marketing refers to utilizing short film content to promote and advertise goods, services and events.

This type of marketing allows you to reach a large audience on social media platforms. It can also help boost your SEO and general rankings on major search engines. But to optimize the potential of video marketing and increase brand awareness, you should have a superb video marketing strategy.

Video marketing is crucial to a business because:

  • It boosts engagement. It’s easy to get the attention of internet users through the use of captivating and educational video content.
  • Videos build brand credibility. You can achieve that by creating content that resonates with and appeals to the emotions of your target audience.
  • Video content enhances consumer trust. Creating compelling testimonial video content that humanizes your brand can evoke trustworthy feelings.
  • Videos improve the conversion rate and drive sales. It’s easy for people to purchase after watching a video with credible, compelling, engaging and informative content about a product.
  • There’s an increase in lead generation. Video content is a good tool for attracting new leads and driving traffic to your website and social media outlets.

Top Reasons to Use Video Marketing on Social Media

Why use videos on social media posts? Besides their popularity, videos enable your brand to gain more exposure due to the compatibility of video content with email, YouTube, Facebook, Twitter, Instagram and other top social media outlets.

Secondly, videos get more engagement than photos and text content on any social media platform, and they also tend to stay visible for longer on social feeds. Moreover, it’s easy to share them on social platforms and even have the potential to go viral.

Another reason to incorporate video marketing on social media is to reach a large audience. Whether your target audience is local or global, videos can get you your customers. Furthermore, videos enable the viewers to understand your products better.

Video marketing also personalizes your engagement with consumers and helps your brand stand out from the competition. Ultimately, you’ll rank higher on SERPs.

Now that you know the importance of videos, how about video best practices? Here are three points to get you started:

  • Create eye-catching video content that immediately hooks readers.
  • Focus on a particular emotion while generating your videos.
  • Remember that videos should be more entertaining and less promotional.

Types of Video Content

The type of video content you choose to integrate into your video marketing strategy should depend on the intended outcome.

Brand Videos

These videos showcase your brand’s products, mission or services. They aim to create brand awareness and attract a targeted audience.

Demo Videos

They demonstrate how a product works and offer insight into what to expect. You might want to create a demo video to advertise specific product features and show the quality of a product.

Expert Interviews

Businesses looking to enhance product credibility can create videos involving interviewing industry experts. These videos can help you win the trust of potential and existing consumers.

Tutorial Videos

Tutorials are instructional videos that offer step-by-step guidance on achieving a goal. They are perfect for showcasing how hard-to-use products such as applications and software work.

Animated Videos

These videos use elements like cartoons and other characters that move artistically. They help create curiosity, capture viewers’ attention and explain hard-to-understand concepts in a fun way.

Live Videos

These are real-time videos that allow you to engage with your audience via chat. Your viewers can give you immediate feedback on your products or services.

Video Marketing Tips and Tricks

Any marketing manager should have various fundamental factors in mind to run a successful and comprehensive video marketing campaign. Here are some insightful video marketing tips:

  • Analyze the competition. It’s wise to learn how the competition markets videos on social media pages and online platforms. At the same time, check how they use other marketing content such as photos and blog posts to complement their video content. That’ll help you uncover marketing trends and identify possible weaknesses in your video marketing strategy.
  • Take time to plan your video marketing strategy. Now is the time to settle on the type of video content you want to develop. It’s also paramount that you define the goals you want to achieve with the marketing videos and settle on the budget. That will save you time and resources otherwise used for edits and re-shoots.
  • Develop a script for your video content. It’ll eradicate unnecessary fluff, make the video flow better and ensure that you stick to providing necessary information throughout the video. Always ensure that you develop a script with clear and easy-to-digest content, and it should be in a conversational tone with simple vocabulary.
  • Get a high-quality camera. You’ll need high-quality videos to appeal to viewers, and that’s why the camera you use matters. Get high-end cameras and camera-related appliances for demos, tutorials, product shoots and tutorials. You could also hire professional photographers, especially for outdoor shoots.
  • An elaborate studio setup. Ensure that you have tripods, working microphones and proper lighting for your video shoot. You can also soundproof the studio to eliminate unwanted external and background noise.
  • Top-notch talent. High-quality videos often stem from the efforts of a skilled video recording crew. It’s crucial for people conducting interviews, handling video demos or creating any other type of video content to be comfortable in front of a camera. Likewise, those behind the cameras should be professionals skilled at video recording.
  • Focus on final edits before posting. Video editing enables you to correct any irregularities with the audio, lighting and clips, and you could also add things like music to make the video interesting to watch. It also helps improve the video quality and transform the recording to the correct file type for various social media platforms.

To Wrap It Up

Any business can benefit from video marketing, as the correct type of video content can help you reach a massive audience and solidify your brand name. It’s in your best interest to partner with online marketing experts for high-quality services. Big Bold Thinkers invites you to subscribe to The Big Bold Blog for further digital marketing insight or contact us to learn about our services.

How To Build a Brand Identity That Drives Real Growth

You’re a reasonable business owner. You know that providing a product or service is only one-half of a successful reputation. The other half is a well-developed brand identity and marketing strategy.

Proper branding and design will be the foundation for any of your other marketing endeavours. Even experts recognize the importance of branding for your business’s long-term success.

Your business’s brand is, in essence, the personality of your operations. It takes time and significant energy to really hone in on what your brand means and how it can reach public consumers. Keep reading if you’re interested in how to build a brand identity.

A Solid Brand Starts with a Solid Team

If your business’s brand is its personality, you need to have a good grasp o the personality of your team as a whole. Every member of operations has something to contribute to the company’s overall story.

So, take the time to get everyone on the team together and interact. For some examples, consider reading this article about how team-building activities can be so beneficial. Learning the dynamics of each team member will go a long way in helping you establish your brand identity.

Before you get too far in building your branding identity, it’s important to develop your own core values. What matters most to you when promoting your products or service? Are you offering high-end and high-cost to your consumers or low-cost and high-value?

It might help to come up with a business-specific vision statement. How are you going to provide genuine value to the people in your community or consumer market?

You can even open a discussion about the branded design elements that the employees might like to see. Incorporate their feedback so that they feel a sense of ownership over the brand you’re all building together.

Build a Brand Identity That Speaks to Your Target Consumers

Another way of looking at a top-tier brand identity is recognizing how it is different from everyone else. You should already be familiar with the competition in your local niche market. What do those businesses have to offer consumers?

In addition, what makes your business unique? How do your products or services stand out compared to others? Answering these questions will help you narrow down what to promote throughout all of your branded materials.

It would be useful to narrow down your target consumer, as well. What does the ideal buyer of your products or services look like? What are their core values, and how do they align with your business’s?

Be Willing to Outsource Branding and Design

Even if you have a good understanding of your business’s core values, designing an entire brand can feel overwhelming. Don’t worry if that intimidates you, though. That’s where professional brand designers can be of help.

Working with a reputable third-party design service could take developing your brand identity to an even higher level. It’s likely they’re more in tune with analyzing the current state of your industry. So, that could translate to a brand design that really speaks to those target consumers.

Don’t hire just anyone to work with you on your branding and marketing strategy, though. Take the time to research potential design services.

For one thing, make sure they have developed a positive reputation in their field. Most qualified graphic designers are educated with a Bachelor’s degree. Plus, they should have a solid portfolio prepared with their previous work for you to peruse and compare.

You should also look at any potential online reviews from previous customers. In addition, be willing to reach out directly to their previous clients. Doing so could give you valuable insight as to whether you can trust in a positive working relationship with them, too.

Research Other Established Brands

Speaking of brand research, don’t be afraid to check out your industry competition. As mentioned above, you’ll want to know how you differ from these competitors. What values and marketing messages would make more sense for you to include in your branding design?

It takes time to develop a proper branding strategy that really stands out ahead of market competition. This brand involves way more than just a solid logo design or tagline, though these are important elements, too.

The Value of a Well-Developed Brand

Remember this: investing in a powerful brand identity will return the financial favour in the long run. When repeat consumers keep purchasing your products or services, you’ll be thankful you took the time to work on this brand personality.

A well-developed branding strategy will build a reliable reputation that consumers can trust. Building these relationships will be critical to long-term profitability.

Repeat customers not only continue contributing money to your operation. On top of that, these happy customers are more likely to recommend your brand to their friends or family members.

Integrate Your Business’s Brand in All Areas of Marketing

Whether you’re marketing online or offline, you’ll want your brand design to stay consistent. That means you need to be ready to use the same colour scheme, tone of voice, and even font style in all areas of marketing.

A great way to set the standard for this is through your website design. Your business’s website, after all, is going to be the digital foundation for any other digital marketing technique you use. Your social media profiles, for instance, will link directly back to your site where it will showcase your brand identity.

Consistency is going to be key for brand recognition as your business continues to grow. When you focus on what your business really stands for, your consumers will be able to tell. Building a genuine relationship will ensure the longevity of your business and its brand.

Start Investing in Your Business’s Brand Identity Today

Branding and design are essential to any business’s long-term profitability. If you can’t connect with your consumers on a genuine level, you’re simply not going to last.

That’s why we encourage you to start investing in your ideal brand identity today. Build a brand identity alongside us after you contact our marketing services.

Powerful Ways to Level up Your Marketing Collateral

Businesses struggle from time to time to keep their brand relevant and produce results. Keep target audiences engaged in marketing collateral no matter what’s going on.

Effective marketing strategies pave the path to remaining successful. Consistently creating marketing material design ideas keeps you moving the needle. Try generating new leads for existing products while rolling out new products and services.

Design marketing collateral that makes it easy to accomplish your goals. Keep reading for powerful ways to level up your marketing deliverables.

Create Authentic Marketing Collateral

It’s easy to get caught up in the latest trends in producing cookie-cutter marketing materials. This practice will do nothing to improve your marketing deliveries.

Your company requires authentic marketing material design ideas unique to your business. The marketing collateral should tell a story about your brand, product, and service.

Showcase your brand’s best qualities in advertisements and marketing materials.

Focus More on Visuals

Visual marketing materials are what’s hot today. The trend has held steady year after year. You’ve noticed that videos are getting shorter if you’ve been paying attention. Yet, you still need to deliver a strong message.

Understand when it’s beneficial to your brand to provide long-form content. Know which platforms to share the marketing materials.

Follow social media protocols. Understand how your visuals are best utilized based on where they will get seen. Remain true to your message, and don’t force yourself into a box.

Focus on visuals in marketing deliverables that give your audience great content and valuable information. Always include a call-to-action, plus a link that connects to a landing page or website.

Personalize Your Content

Personalize your marketing collateral by making your audience feel like you’re speaking directly to them. Address a need your product will solve.

Invest in a marketing strategy specific to the demographic you’re reaching. Show diversity in your marketing material designs.

Another solution is to utilize tools in your email marketing program. Allow subscribers to choose the types of emails they receive. Utilize website analytics to cater to user experience on your website.

Write blogs that speak to your target audience. Use visitor comments and questions to create new content.

Develop More Campaign Driven Content

Avoid creating individual marketing pieces independent of each other. Try creating content that tells a story. Look at your marketing strategy in the long term. Where is it taking the consumer?

Look at your existing marketing collateral to see how you can expand the content. Don’t shy away from repurposing what you already have in your arsenal.

Reuse images and videos with great responses to develop new marketing material design ideas.

It’s Time to Level Up!

Set your goal of expanding your marketing collateral portfolio as a top priority. Your marketing strategy is sure to have a greater return.

Here at Big Bold Thinkers, we have years of experience helping businesses with designing marketing collateral. Get in touch today to discover how we can help you take your marketing strategy to the next level!

5 Major Benefits of Strategic Marketing for Professional Services

Did you know that less than 49% of companies claim that increasing customer acquisition is their primary focus?

Professional services can be a tough sell, because potential customers may not understand what you do or how you can help them.

Even if you have an amazing product or service, it can be difficult to make sales if you’re not marketing your business in the right way.

Strategic marketing is the key to success for professional services.

If you want to increase your leads and sales, you need to have a plan. This plan should focus on your target market, what makes your product or service unique, and what advantages you have compared to others.

Want to know more? Keep reading to learn the 5 major benefits of strategic marketing and what effect it can have on professional services.

What Is Strategic Marketing?

Strategic marketing is an important tool for any business that wants to stay competitive. Businesses can improve their chances of success by creating a long-term plan and setting specific goals. This will help them stay on track and make progress.

Strategic marketing is also different from other types of marketing in that it is much more focused. This focus allows businesses to track their progress and see how well they are doing. This way, they can change their strategies if needed.

To stay ahead of the competition, it is essential for any company to have a good strategic marketing plan.

Why Is Strategic Marketing Important?

There are countless reasons why strategic marketing for professional services is important. We don’t always see the direct correlation between our efforts and the results, but that doesn’t mean those efforts aren’t important.

Take a look at these five important reasons why strategic marketing planning is so vital for any business:

1. Increased Sales

One of the main benefits of strategic marketing is increased sales. If you want to reach your target market, you need to take a planned marketing approach. This will help you convert leads into paying customers.

Tactical marketing is when you focus on specific channels and activities. Strategic marketing is when you take a bigger view, looking at all the different ways your business interacts with the market. This includes an analysis of the competition, the company’s strengths and weaknesses, and the needs of the target audience.

You can use this information to create a marketing plan that will guide your company’s marketing efforts. This can help to ensure that all activities are aligned with the company’s goals and that resources are used efficiently.

Although it takes more effort, strategic marketing can help your business grow and make money.

2. Improved Visibility

Strategic marketing can also help improve the visibility of your professional services business. You can make sure that more people see your business by creating a good marketing strategy. This can help with brand recognition and awareness.

Traditional marketing methods are excellent ways to promote your business. By taking the time to create a marketing plan, you can ensure that more people are aware of your business. This can lead to improved brand recognition and increased clientele.

3. Developing a Strong Brand Identity

A strong brand identity is essential for any business. But it is especially important for professional services businesses. Your brand identity is what separates you from your competitors. It also helps you build trust and credibility with potential clients.

It should communicate what you do, who you do it for, and why you do it. Your brand identity should be reflected in everything from your logo and website to your email signature and business cards.

When done right, your brand identity will help you attract the right clients, build trust and credibility, and ultimately grow your business.

4. Enhanced Reputation

In today’s hypercompetitive business environment, reputation is everything. A company’s reputation can make or break its ability to win new business, attract and retain top talent, and command premium pricing.

Enhanced reputation is another key benefit of strategic marketing for professional services. By taking a strategic marketing approach, you can more effectively build positive relationships with your target market and improve your business’s overall reputation.

5. Increased Efficiency and Productivity

Last but not least, strategic marketing can also help increase efficiency and productivity. By streamlining your marketing you can save time while achieving your desired results.

In addition, strategic marketing can help you better understand your target market and what they are looking for in a professional services business.

By taking the time to research and develop a targeted marketing plan, you can ensure that your professional services business is meeting the needs of your target market. As a result, you will be able to attract more customers and grow your business more efficiently.

Get Started With Strategic Marketing Today

If you’re looking to increase sales for your professional services, consider strategic marketing strategies. Strategic marketing is a planned and structured approach that takes all of the unique aspects of your business into account to create a cohesive and effective plan.

It’s not just about advertising or promoting your services. It’s about understanding what makes your company different. Then using that information to reach potential customers in a way they’ll understand.

Here at Big Bold Thinkers, we have years of experience helping businesses just like yours achieve success with their marketing strategies. Contact us today to find out how we can help you take your business to the next level!

Maximize Your Marketing: How to Combine SEO and PPC Efforts

The modern marketer has a wealth of opportunities for reaching potential customers. Paid advertisements have a 200% ROI, and 82% of marketers agree that SEO improves your all-around effectiveness in generating traffic and sales.

So, what if you combine SEO and PPC efforts?

It’s important to understand that both SEO and PPC have their strengths, but they are very different in terms of approach and what they offer business owners. But when you combine them, you can see massive benefits to all aspects of your business!

Let’s talk about combining your SEO and PPC campaigns to get the most out of search campaign results for your business.

Analyze User Behavior and Most Effective Pages

The first way that you can combine SEO and PPC efforts is through analyzing behavior and your website’s pages.

By understanding how users interact with your content, you can get a better idea of how traffic flows through your site and which pages are most effective. This information can help you make decisions about where to focus your SEO and PPC campaigns.

In order to keep your bounce rates as low as possible, you want to utilize your most compelling and relatable content. If you place your PPC ads on a landing page that isn’t relevant, you’ll be sure to see higher bounce rates.

Use this same thought process with SEO by targeting the right keywords on your pages that are most relevant to the topic and content.

Increase Brand Awareness

A study by Google showed that 88% of people who conduct a local search on their smartphone visit a store within one day. Combine this with the statistic that 72% of people say they’re more likely to buy from a site that they know, and you can see the importance of increasing brand awareness.

One great way to combine SEO and PPC is through using branded keywords in your ads. This will ensure that your business name appears when users are searching for it. You can also increase brand awareness through other marketing efforts like social media, PR, and email marketing.

Targeting Regions and Markets

Another way to combine SEO and PPC is through targeting regions and markets. This can be done by using different geo-targeting tools in your ads. For example, you can target a certain country, state, city, or postal code.

By doing this, you’ll be able to get a better understanding of what regions are more likely to convert into customers. You can also use this information to create custom landing pages that are specific to the region you’re targeting.

Don’t stop with the landing pages, either; you can test out different keywords and audiences with your pages.

This will help improve your click-through rates and reduce your cost per acquisition.

Test PPC Campaigns For SEO Content

A great way to use PPC is to test out content for your SEO campaigns. This can be done by setting up a paid search campaign and driving traffic to landing pages with different pieces of content.

By doing this, you’ll be able to see which content is most effective at generating leads and sales. You can then use this information to improve your SEO campaigns. This is critical since SEO takes months before seeing results, whereas, with PPC, you’ll get results within a few days.

Not only will this save you time, but it will also ensure that your SEO campaigns are most effective. Running A/B testing to improve all of your campaigns is an effective strategy when combining SEO and PPC.

Remarket Customers With PPC Campaigns

One of the best things about PPC campaigns is the ability to be very specific with the audiences that you target. This is done by creating remarketing lists.

Remarketing allows you to target people who have already interacted with you on your website, social media pages, or email. This gives you the ability to reach out to them when they’re most likely to buy from you.

You will see that many customers will land on a website, shop around, but then not end up buying anything because they are not ready, they are comparing prices or any other reason.

This same customer can repeat this process several times without purchasing anything. Often, this same customer can then forget about the website and product as a whole.

Running targeting ads towards these customers can be an effective strategy to bring them back in for the final purchase. Whether that be through advertising a specific product, or just putting your brand in front of them, when they are ready to purchase, they think of your brand first!

By combining SEO and PPC for retargeting campaigns, you’ll be able to improve your chances of getting quality leads and sales from customers.

Optimize Your Landing Pages

When talking about how to combine SEO and PPC, you have to bring up landing pages. They are a critical part of any campaign to increase leads and sales. However, if you want them to be most effective, you have to optimize for two things: potential customers and search engines.

For potential customers, you want to make sure your landing pages are relevant to what they are looking for. This can be done by having a clear and concise headline that matches what they clicked on.

You also want to make sure the page loads quickly, is easy to navigate and has a call-to-action that is visible. All of these factors will help improve your conversion rate!

As for search engines, you want to make sure your landing pages are optimized for the keywords you’re targeting. This means using those keywords in the title, throughout the content, in the meta description, and in the URL.

Doing this will tell search engines that your page is relevant to what users are searching for. This will help your page rank higher in the search engine results pages.

How to Combine SEO and PPC Efforts

The key to a successful marketing campaign is being able to reach the right person at the right time with the right message.

If you combine SEO and PPC efforts, you have the best and most effective way of reaching your target audience, reducing costs per acquisition, improving conversion rates on landing pages, and increasing organic rankings in search engine results pages (SERP).

Follow the tips we provided and you’ll be sure to reap the benefits. If you have questions about PPC or SEO strategies, be sure to reach out to our team of experts.

Drip Email Marketing vs Lead Nurturing Campaigns: Which Should You Use?

If you want your business to boost engagement and drive conversations, it’s no secret that you have to use marketing. Yet, with so many different techniques available, there can be a lot of trial and error at your expense. Luckily, every savvy marketer knows that a bit of market research can go a long way.

Finding out the best way to get in front of your customers will be a win for you. That’s why a lot of companies tend to compare Drip Email Marketing vs Lead Nurturing Campaigns. Which one is better and why should your company use either?

So many businesses have the same questions about email drip marketing and lead nurturing campaigns. We decided to help make it easier to understand which one is right for your company. Here’s everything you need to know about Drip Email Marketing vs Lead Nurturing Campaigns.

What Is Drip Email Marketing?

When you hear a marketer refer to drip email marketing, that usually means a set of pre-written emails or “drips” that will be sent out to current customers and prospects over time. A company can communicate with its customers about product updates, free trial information, and more when using drip email marketing.

What Are Lead Nurturing Campaigns?

Marketers use lead nurturing campaigns as personalized automated messages to help customers along their buyer’s journey. The goal of a lead nurturing campaign is to provide customers with insight that drives a specific action in that journey.

Lead nurturing campaigns are customizable and targeted to nurture a customer until they are ready to buy. They are primarily emails but can be used with any medium, such as social media posts, SMS messages, and video content.

Drip Email Marketing vs Lead Nurturing Campaigns: Which One Is Better?

When it comes to Drip Email Marketing vs Lead Nurturing Campaigns, it’s not a question of which one is better; it depends on the intended goal of the marketing initiative.

If you are trying to guide your customers through the sales funnel until they convert, drip email marketing can be a perfect way to achieve that. If you want customized messages sent to prospective customers based on their activity, it is good to place them in a lead nurturing campaign.

In some cases, your drip email marketing will be a part of your lead nurturing campaigns. For example, a customer comes to your business’s webpage and downloads a whitepaper. You can decide that they need to be in one of your lead nurturing campaigns, and you can use drip email marketing for that.

When to Use Drip Email Marketing

A drip email marketing strategy may be best when you want a timed email message to be delivered to your customers or prospective buyers. If you’ve recently had an event such as a webinar or conference, drip email marketing is a great way to stay top of mind and follow up with your customers.

When to Use Lead Nurturing Campaigns

You want to use lead nurturing campaigns when you have an active inbound marketing strategy in place. It is also a good idea to use lead nurturing campaigns when trying to establish trust and increase brand awareness.

Ready To Power Your Marketing Initiatives?

Understanding Drip Email Marketing vs Lead Nurturing Campaigns can help power your marketing initiatives to become more successful. Yet, using both email drip marketing and lead nurturing campaigns can take your marketing to the next level.

If you are looking for the best way to market your brand, we can help. Contact us today to get started!

The Complete Guide to Attraction Marketing

Did you know that half of all searchers use the internet to discover new products? If your marketing strategy isn’t working overtime to attract the attention of your ideal client, then you need attraction marketing.

Don’t worry if you don’t know what that is or how to implement it because we’ve got you covered. Keep reading to learn everything you need to know about attraction marketing and how to create your strategy for success.

What Is Attraction Marketing?

Attraction marketing is the strategy many companies are successfully using to draw their customers to their brand online. This unique approach works to catch the interest of potential prospects and then show them the benefits of your products or services.

If you’ve ever tried a sample at a store, then you’ve experienced in-person attraction marketing. Online, you will notice it any time you see an Instagram Live or YouTube video in which the influencer mentions how much their product helps them achieve their goals.

How to Create an Attraction Marketing Strategy

To get the attention of your ideal customers, you need to create the right attraction marketing strategies. Ultimately, your digital marketing goal is to create content that will pique the interest of your audience by providing valuable information. Once you have their attention, you’ll want to follow these steps:

  1. Tell a story
  2. Focus on the features and benefits
  3. Choose the right channels
  4. Build up your brand

When you follow this formula correctly, your audience will come to you rather than constantly needing to push your message out to them. This is how you can scale your growth as your message will draw in the exact audience who wants and needs your products or services.

Top Attraction Marketing Tips

As you create your content, remember to keep your audience at the center of everything you do. Every word you write, video you shoot, and the images you create needs to be tailor-made for your customers. Follow these tips for success and you’ll draw in your ideal customers every day:

  • Be authentic
  • Build trust first
  • Focus on your audience
  • Educate and entertain

Your goal is to create content that connects with your audience emotionally while also educating them about your product or service. Emphasize the value you offer while also entertaining your audience and building their trust; this is the recipe for success online. Use this attraction marketing guide to create content your audience wants and is searching for every day.

Get Seen in a Crowded Market

The goal of attraction marketing is to get found by your ideal audience who already needs and wants what you offer. And you can do that with this short guide.

If you feel you need more attraction marketing advice, don’t be afraid to reach out to an expert. You don’t have to create your marketing strategy by yourself. We’re here to help you connect with your audience and grow your business today.

Market Positioning Tips for Building a Strong and Unique Brand

Market positioning can seem complicated, but the formula is really quite simple. Use the following tips to ensure your business occupies the minds of your customers.

1. Identify Positive Qualities and Benefits for Customers Using Your Product Or Service

Most businesses provide products or services that have specific qualities that set them apart from the competition. These beneficial qualities can be anything from excellent customer service to amazing materials to cutting-edge technology. Ideally, these qualities fall in areas in which competition does not excel. If, for example, a rival business completely neglects customer service, it could be useful for senior marketing management to distinguish their own business as having excellent customer service.

Once you have identified the qualities that make your good or service special, hone it on it. Focus on developing them and drawing further attention to them, playing them up in advertisements and marketing.

2. Learn Where Your Business Falls on the Price-Quality Scale

As many businesses know, generally speaking, as quality increases, so do prices. Higher production costs and higher-quality materials lead to higher prices. Researching competitors can help businesses understand where they stand on the price-quality scale for the market at hand.

Once you identify where your business falls, lean into it. This can mean playing up the “low price” of your product or talking about how luxurious your product is if it is on the more expensive side.

3. Know Your Audience

Figuring out exactly to whom you are marketing is one of the most important marketing strategies. Once the target consumers have been identified, it is important to use language, imagery and modes of advertisement that will appeal to them.

For example, a business selling lots of high heels may find it useful to target young women. Women who wear high heels likely care about fashion, so portraying other well-dressed young women wearing those heels would make for an effective advertisement.

4. Consider Using Cultural Images, Sentiments Or Figures

Cultural symbols hold a lot of power in society, and marketing personnel can use them to affect consumers even subliminally. Associating cultural phenomenons with your business can help give it a sort of “personality” that makes it easier for consumers to remember your business.

Using anything specific from your business’s region from pop culture as a symbol, logo or mascot can help invoke a positive feeling every time a consumer thinks of your business.

5. Know Your Competition

This was touched on earlier, but business owners should know rival products and services to improve their own products and services and distinguishing their own company. Discovering where your competition is lacking can help you find your business’s niche and create a unique product or service that gives customers exactly what they are looking for.

These simple strategies can take marketing strategy to the next level to be as effective as it can possibly be. Using these strategies can help bring in more loyal customers to enjoy & promote your product or service.

Creative Ways To Design Event Banners, Flyers or Posters

Creating Remarkable Event Banners

An efficiently designed event banner or event poster is your brand ambassador which promotes, advertises or creates awareness for your passion project. A professionally designed custom banner will help you reach out to all the business owners and senior marketing managers in your area.

It is estimated that 65% of marketing personnel use eye-catching designs to attract people toward making purchases from their businesses. There is no right or wrong way to design banners, posters or flyers, but these easy-to-follow design tips will help you maximize the desired marketing impact.

Step-by-Step Guide for Creative Designs

With advanced software available in the market, designing creative event banners and flyers is not intimidating or elusive anymore.

Step 1: Decide an Objective

The messages printed on the event posters should be very specific according to the type of event you are promoting in order to attract your target audience.

Step 2: Identify Your Target Audience

The next step is to identify your target audience. They can be business owners, senior marketing management and marketing personnel. Therefore, the language, colors and message should speak directly to your audience.

Step 3: Outline the Location

Each display location requires a uniquely designed poster or banner to match the display backdrop. You can also design and share your flyers and posters digitally on social networking platforms to avoid any distribution hassle.

Step 4: Determine Design Size 

Determine the size that is best for your event before creating the design.

Step 5: Design the Concept

Let your imagination flow and allow all ideas without thinking about having a perfect design. Write suitable headlines to show the event’s objectives. Organize text elements following the theme and size of the banner, flyer or poster. Approach the audience with a short and catchy message that includes a call for further action. Creatively use relevant images and graphics to create a strong impact on the viewer.

Step 6: Create an Effective Layout

The design layout should be well balanced with proper spacing, a visible company name and an optimally positioned logo. The call to action must be explicitly stated for the audience to avoid any miscommunication.

Step 7: Feedback

Take honest feedback about the flyer, poster or banner from industry experts before releasing it. Make appropriate changes accordingly.

Step 8: Distribution

Distribution should be done through both electronic and print media. Use social media platforms to reach your audience. Also, determine the print number to get the flyers, posters and banners printed for distribution in a cost-effective manner.

Use the above easy-to-follow steps to develop some great poster design ideas as communication and branding is the key to running successful businesses and managing events. You can also use template options for designing that are available online through various event graphics company websites.

If you still have any queries regarding designing event banners, flyers or posters, contact us using the form or email us directly to get a quick and customized response.