How to Properly Return to Face-to-Face Events

Ready to transition to face-to-face events as more proper pandemic protections are in place?

Business teams are now preparing to plan in-person events, like product launches or conferences. Hence, looking forward, how can you best begin arranging a successful event? However, as more are going back to live events, you have to consider a few factors before returning to face-to-face events.

Here are some tips that will help you start transitioning safer back to live events again.

Remain Informed

With the government guide changing daily, you must confirm if you’re working within the law. Knowledge is power, and having the facts will allow you to adapt faster. Try to be as flexible with the whole shebang by adjusting and changing easily.

These are unusual times for all and are a new normal reality, so it’s best to adjust, adapt, and absorb. If we are all flexible to a degree, we could share insights, challenges, best practices, and adjust as we go. 2021 has been an unconventional year, so expect the unexpected and prepare well this year.

Communication and Going Hybrid

It would help to get the whole picture from your employees and attendees. Share your strategy with them to ensure they are able to adapt as well. Also, make polls and surveys to know their ideas about attending an in-person conference.

Always have good alternatives or solutions to avoid confusion in new issues. At this point, we recommend going hybrid for any award ceremony or conference summit. Hybrid events help you to get audiences together and boost engagement.

Better Safe Than Sorry

It’s critical to be in the know with the government guidelines and news on covid-safety. For example, think about insurance, contracts, venues, and capacities.

Then, work with your event partner and platform to create your live event protection plan. This can be from your sanitization stations and other layers of safety for staff and attendees.

Set your event and communicate with your pre-event plan and onsite signage. All this will assure your attendees of your dedication to their comfort and safety.

Harness the Capability of Virtual Events

There’s no drifting apart from the influence of virtual events. Although you’ve worked with your customers to see which type of events work best, virtual events allow for a global stage.

Virtual and digital elements are crucial for any event experience in your strategy. Of course, the matter of face-to-face events will never fade, but even before the COVID-19 pandemic, online events work best.

It’s Time to go Back to Face-to-Face Events

So, as this is an exciting time, consider these face-to-face conference tips to ensure the best results. Everyone is thinking about face-to-face events again, but remember that safety is still number one. Make sure your plans and goals are flexible and able to adapt to any situation and issue.

If you need some ideas for creating the most engaging and safest event, why not talk to BBT. Our team can help brainstorm ideas for your next sales kick-off, conference, or brand event. So contact us today to get started!

6 Reasons Why Face-to-Face Events Still Matter

You probably don’t need us to tell you that COVID-19 did a number of face-to-face events.

In the wake of the pandemic, businesses have leapt with both feet into the world of virtual events. Yet as things begin to trend back to normal, do face-to-face events still hold an appeal? We think so.

Here are six reasons why face-to-face events still matter.

1. The Intangibility of Sociability

Many intangibles govern our social interactions—more than we often realize. Everything from micro-expressions to the way we stand can influence the opinions of the people we speak with.

Digital events can make all interactions that much harder as a result. Conversations can come off stilted and awkward, and not everyone feels comfortable negotiating that digital interaction space.

Put simply, face-to-face events are more natural to us, which completely changes the way we interact. We’re all still apes, in the end.

2. We Like Stuff

That ape thing? It applies in other ways, too. For instance: we love to touch things.

The digital world is dissatisfying to us on an instinctual level because it doesn’t accommodate that instinct. At events, there are tangible things to look at, interact with, and take home. All of these things stick better in the memory—and are more fulfilling—than virtual interactions.

3. The Happenstance Factor

Some of life’s best opportunities come from happenstance.

There’s very little room for happenstance in digital events, though. You’re unlikely to bump into your next major client or have a mutual acquaintance hook you up with a new business partner. Digital events are typically too structured for this and lack the human element of chaotic interaction.

For these unplanned but incredible occurrences, face-to-face events remain the king.

4. Building Communities

As digital living has taken over our lives, community spirit has waned. That’s as true in the business world as it is in our daily lives.

Face-to-face events are an excellent way to reverse that trend. By meeting in person, we can network, interact, and built strong business communities that benefit everyone. In a way, this is the long-term, big picture outcome of the points above.

5. Projecting Your Identity

One big problem facing businesses suddenly forced into a mostly digital space is the loss of identity. The talking heads of a Zoom meeting can feel neutral, void of business personality, no matter how exciting your employees are.

When attending face-to-face events, you get a real chance to put your brand’s personality out there and make a statement.

6. They’re Fun!

No matter how much we love our jobs, we all enjoy some time out of the office now and then. Face-to-face events aren’t just a chance to do business, they’re also fun and a chance to get away from everyday operations.

By contrast, digital events can feel like just another virtual meeting. They don’t offer that variety and, in a world where we’re increasingly glued to screens, they don’t offer a chance to get away from things.

Why Face-to-Face Events Still Matter

If you’ve wondered why face-to-face events still matter in an increasingly digital world, then wonder no longer. If digital had all the answers, we’d have all made the switch a decade ago—so it’s clear that face-to-face events still have their place.

Looking for an event marketing upgrade? Check out our events & activations services today.