Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business.
One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the benefits of integrated marketing and how integrated marketing works?
Keep reading this guide for the top seven reasons you should use integrated marketing communication for your business.
1. Consistent Messaging
One of the biggest benefits of investing in integrated marketing is that it will create more consistent messaging for your brand.
Not only do you need to keep your actual messaging consistent, but you also need to ensure that your tone and voice match across different marketing channels. If you constantly change the way you write your messaging, your customers will feel like your brand is unpredictable.
Your customers will be able to better relate to your brand if you stay consistent! With integrated marketing, you can combine your PR, advertising, and all other marketing efforts to ensure that your messaging is synchronous across all platforms.
2. Enhanced Brand Image
Next, you can greatly enhance your brand image by keeping your marketing unified and consistent. When it comes to branding, you need to make sure your marketing and products stand out to your consumers and are easy to recognize.
This makes it easier for your customers to become acquainted with your products and recognize them.
Having an enhanced brand image will allow you to better resonate with your customers and improve your marketing approach.
Integrated marketing campaigns are also more cost-effective. It makes it easy to lower your marketing expenses while reaching a wider audience.
Not only can this help you save money on your marketing expenses, but integrated marketing also provides a higher return on investment!
Because you are lowering your marketing costs and using a single message for your campaign communication, it can save you a lot of money on wasted campaigns.
Keeping your messaging consistent will lower the amount of marketing you have to do for your business and will make it easier for you to make a profit from your marketing efforts.
4. Increased Efficiency
Integrated marketing can also increase efficiency. When it comes to marketing, there are many aspects that go into a campaign. This may include photography, graphic design, and other types of content creation.
This can take a long time to create and can cost your brand a lot of money. When you integrate your marketing, you can use the same messaging and content across different channels! Instead of creating new content, you can repurpose what you already have to save time and money.
Because you will not spend as much time on your marketing, you can focus your time on other important aspects of your business.
5. More Credibility
If you are looking for a way to increase your business credibility, you can also do this with an integrated marketing approach. This is because consistency will make your brand look more trustworthy and reliable.
When you have different messaging across different marketing platforms, your brand will not look professional. Your customers won’t know which messaging to trust and it will be more difficult to win over skeptical customers.
On the other hand, consistency will make your company seem knowledgeable in the industry. You can position yourself as an industry expert. This way, customers will have more trust in your brand.
6. Better SEO
Another great benefit of using integrated marketing for your business is that it can improve your digital marketing and SEO.
This is because integrated marketing makes it easier for people to find your brand and improve your search results. If you have consistent marketing across all of your channels, your customers will be more likely to remember your messaging.
If they see a billboard or a printed advertisement for your brand, it will be easier for them to find the name of your brand or your website online. This continued exposure to your marketing will make it easier for consumers to enter your sales funnel and make a conversion.
7. More Leads
Finally, you can get more leads for your business when you use integrated marketing! This is because aligning your marketing efforts will increase your brand visibility and allows you to reach a larger audience with your messaging.
This means that you will be able to cut down on your marketing campaign costs without reducing the impact of your marketing.
Not only will you gain more leads from your integrated marketing approach, but you can also improve customer loyalty. You can personalize your messages to your audience and make them more likely to stay loyal to your brand in the future.
Loyal customers are also more likely to drive conversions and recommend your business to other friends and acquaintances. These word-of-mouth referrals are vital to the growth of your business and can help you reach more customers with your marketing.
Learn More About the Benefits of Integrated Marketing Communication Today
When you create an integrated marketing approach, there are many benefits for your business. Not only will it make your company more credible and trustworthy, but it can help you grow your business and save money.
If you need help marketing businesses online and creating an integrated marketing strategy, Big Bold Thinking can help! We offer digital marketing and social media marketing services to help you stay consistent across different marketing channels.
Contact us to learn about our services and to learn more about the benefits of integrated marketing communication.