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Events

Event Marketing: The Key to Building Brand Awareness

A recent survey found that more than 55 percent of people who love a brand will purchase the product. In event marketing, part of your marketing strategy is to get your brand in front of customers at trade shows, retail facilities, and even sporting events. A considerable advantage of event marketing is that it allows you to […]

Digital Marketing

How to Improve Your User Experience for Digital Marketing Success

Can you believe that the global user experience industry was valued at a whopping $465 million last year? As more businesses realize the importance of UX, this industry is only going to grow and grow. If you’re wondering how you can take your brand to the next level, look no further than UX optimization. This is a […]

Marketing

7 Reasons to Use Integrated Marketing for Your Business

Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business. One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the […]

SEO

3 Tips on Calculating ROI of SEO Campaigns for Businesses

If you’ve heard of any hot topic in the digital marketing world recently, it’s search engine optimization (SEO). It’s a growing trend, but 57% of businesses still don’t use it in their marketing strategies! Well, if you remain skeptical, there are ways to test how well it works, and you can do it all yourself. Let’s discuss […]

SEO

How to Boost Clicks Across the Entire Organic Rankings

When you come across most search engine optimization articles, you always see the same thing. Each one will tell you the best way to rank high on Google. Yet, ranking high doesn’t necessarily guarantee your success. Yes, improving your search engine rankings will certainly generate more leads. However, this isn’t the end of the race. […]

Digital Marketing

How to Improve Customer Experience With a Buyer Journey Map

Before a customer decides to buy from a business, there’s a path they follow. First comes brand awareness, then moving on to interacting and researching the brand, and then, if there’s enough trust, comes the purchase. This is why creating a customer journey map is essential for putting yourself in your customer’s shoes. It enables you […]

Events

What to Include In Your Conference Planning Checklist

The famous quote “if you fail to plan, you are planning to fail” is true in business and life in general. Conferences are important no matter the industry, but making sure it’s effective is critical. Planning and hosting a conference is a lot of work, but it can be a rewarding experience. Whether it’s your first time […]

Events

How to Leverage On-Demand Content In Online Conferencing

Online conferences are here to stay. The writing was already on the wall with so much of the working world moving online. Then COVID-19 turbocharged the transition, and there’s no going back. 30% of organizations used online conferencing for the first time during the pandemic. Since then, there’s been a 100% increase in video conferencing software in 47 […]

Paid Ads

How to Combine Facebook Ads With Google Ads

Marketers in the United States are on track to spend over $200 billion on digital ads this year. Most of that budget is spent on Facebook and Google ads, though the market is expanding rapidly. If you’re running ads online, what’s the best way to get the most “bang” for your bucks? For many, a combined ad […]