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The Big Bold Blog
Marketing A Comprehensive Video Marketing Guide This 2022
A Comprehensive Video Marketing Guide This 2022

Videos have taken the digital marketing world by storm, especially with the development of top-class camera technology. It’s easy to market and sell goods or services by creating a visually-appealing video that resonates with your target audience. Furthermore, video sharing and streaming platforms such as Instagram, Facebook, YouTube and TikTok have high-user traffic that you […]
Marketing How To Build a Brand Identity That Drives Real Growth
How To Build a Brand Identity That Drives Real Growth

You’re a reasonable business owner. You know that providing a product or service is only one-half of a successful reputation. The other half is a well-developed brand identity and marketing strategy. Proper branding and design will be the foundation for any of your other marketing endeavours. Even experts recognize the importance of branding for your business’s long-term […]
Marketing Powerful Ways to Level up Your Marketing Collateral
Powerful Ways to Level up Your Marketing Collateral

Businesses struggle from time to time to keep their brand relevant and produce results. Keep target audiences engaged in marketing collateral no matter what’s going on. Effective marketing strategies pave the path to remaining successful. Consistently creating marketing material design ideas keeps you moving the needle. Try generating new leads for existing products while rolling out new products […]
Events The Do’s and Don’ts of Brand Activation
The Do’s and Don’ts of Brand Activation

Is your brand marketing strategy struggling to attract consumers? Perhaps the issue goes back to your initial brand activation. You’ve probably heard that you only have one chance to may a good first impression. Luckily, in today’s fast-track atmosphere, brands can have a do-over. Instead of seeing your brand rollout as a failure, see it as a test […]
Events Strategic Event Management: Creating a Strong Foundation
Strategic Event Management: Creating a Strong Foundation

Did you know that 95% of marketers believe that in-person events can help achieve business goals? Events are undoubtedly some of the most effective methods for marketing your business. They help you engage directly with your customers, generate leads, launch new products, create brand awareness, etc. Unfortunately, organizing and managing an event successfully can be tremendously challenging. The good […]
Marketing 5 Major Benefits of Strategic Marketing for Professional Services
5 Major Benefits of Strategic Marketing for Professional Services

Did you know that less than 49% of companies claim that increasing customer acquisition is their primary focus? Professional services can be a tough sell, because potential customers may not understand what you do or how you can help them. Even if you have an amazing product or service, it can be difficult to make sales if […]
SEO Boost Your SEO Performance by Avoiding These 7 Mistakes
Boost Your SEO Performance by Avoiding These 7 Mistakes

Nearly 70% of all activity online begins with a search engine. The majority of search engine users (75%) don’t bother checking the first page of results, though. Without search engine optimization (SEO), consumers might not find your website online. Even with an SEO strategy, the wrong mistakes could cost you top-of-page rankings. Want to boost your SEO […]
Events 3 Ways Team Building Activities Can Help to Bring Your Team Together
3 Ways Team Building Activities Can Help to Bring Your Team Together

Studies have found that engaged workers have a positive impact on a company’s bottom line. They boost profits by 21%, sales by 20%, and customer satisfaction by 10%. Yet a majority of employees are still disengaged at work. One way your business can create an engaged workforce is by having outstanding team building activities. These are designed to connect […]
Events Why Every Event Needs Event Technology Solutions
Why Every Event Needs Event Technology Solutions

While event technology has been on the upswing since the early 2000s, the Covid-19 pandemic proved organizers and attendees don’t just want it — they need it to stay relevant. Musicians alone have live-streamed almost 80,000 concerts since 2020. Live streaming is only one aspect of the ever-growing event technology industry. Even if you don’t plan on […]
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