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Month: June 2022

Event Managers: How to Spark Your Creativity

Posted on by Alice Momo

Is there a career that’s more rewarding than event planning? There’s something satisfying about seeing months of hard work come together, and nothing beats the smile on a client’s face.

Event managers may love their jobs, but that doesn’t mean that every idea comes to them instantly. There’s only so much that can be done with a client’s creative vision. Creative event ideas need to come from the people planning them for true success.

Do you feel like you’re stuck in a rut when you’re coming up with event ideas? Don’t worry, we have some tips on how you can get your creativity flowing again.

Rethink Old Events

Every event you’ve planned could be considered a success, but most planners have one or two they’re incredibly proud of. If you want to get into your creative space again, take time to think about some of your greatest hits.

Even the most successful event has room for improvement. Think about what you would have fixed or how you could have made the successful event even better. Consider changing the event’s purpose for a new way to look at things.

Are you having trouble thinking about what you’d improve? Try to think about how you’d plan the event differently if something important changed. Imagining the event at a different venue or time of year can be a great creative exercise.

Study the Competition

Your event planning company is at the top of its game, but there are still plenty of other people in the industry. One of the keys to success in any industry is to understand the competition. If you’re in a creative slump, now is an excellent time to see what your competitors are up to.

Visit their website and see how they position themselves and describe their services. Take a look at their social profiles and see what they’ve been posting. You can learn a lot about upcoming and past events, current promotions, and their staff.

Take time to read reviews from customers. This can give you an idea of what they’re doing well, and may even give you some ideas of what you can improve in your own work.

Get Into a Mood

Sometimes event creatives need a little “exercise” to get themselves out of a rut. An exercise that allows people to think and learn visually can be great for individuals or teams. If you’re looking for the ideal exercise to spark some creativity, consider making a mood board.

Mood boards (also known as inspiration boards and vision boards) allow people to organize and visualize their creative ideas. Creating some mood boards for events you commonly plan can help you look at things in a completely different way.

How would your staff plan a rustic wedding? What venues would they choose for a corporate event to celebrate a big win? Think of different scenarios for people to play around with and you’ll be amazed at what people create!

Creativity for Event Managers

Getting back into a creative mindset doesn’t have to be difficult for event managers. When you rethink some of your greatest hits, look at the competition, or set aside time for brainstorming, you’ll have the creative juices flowing in no time.

Are you looking for more advice for creatives? We love being a source for all creative minds, so contact us before your next big project.

How To Plan a Community Event

Posted on by Alice Momo

How to Plan a Community Event

There are many aspects to planning a community event. Successful engagements become anticipated affairs because of their seamless unfolding and momentous objective. Planning a community event also comes with its fair share of needs and challenges. Here are ways to maneuver through the hurdles and throw a memorable community engagement.

Develop Your Community Event Goal and Objective 

Set tangible goals and objectives first when planning your event. Why does the community need this engagement? Find the aim of the event. Knowing the purpose will determine the type of event that will effectively meet the objectives.

If it is a corporate event, you may need to merge community needs with the company’s brand, values, and vision. A festival will require communal activities like a sports competition, a cook-off, or an eating challenge. Similarly, a workshop event will require activities that appeal to the community.

Build a Planning Team for the Community Engagement

Successful community engagement events have a planning committee. You cannot handle all the responsibilities of a community event alone. Have a team of experts while planning your event. The goal and objectives of the community engagement determine who you need on board. The scale of the event influences the size of the committee.

The team will list all responsibilities and effective ways of ensuring their fulfilment. The committee members also get individual roles for the smooth running of the event.

Budget

Budget discussions ensue once the committee comes up with the preferred layout of the community event. You may already have allocated funds for the event and base your deliberations on available funding. You may need strategies involving the community to raise funds or involve the local government.

Local businesses are always willing to financially support a worthy cause as part of their corporate social responsibility. Residents can raise funds by buying products or services to raise funds for the event. You could also use available funds and charge a small fee for participants to raise funds. The bottom line is, with a committee, you can always find several ways to fund the event.

Market the Event

Get the message about the event to the community. Raising awareness is significant if the community engagement requires participants or community involvement in raising funds. Residents need to know the importance of the event and how they can participate.

Include the costs and activities of the event. Is it a family affair? Are children and pets allowed to participate? Ensure that the message is appealing and the event affordable and worthwhile.

Insurance

Make provision for several insurance covers while planning your event. Community engagement events have high-risk factors. Someone could get hurt from one of the activities, or an accident may occur damaging adjacent property. Have an expert explain the risks involved when planning the event and get the relevant policies as mitigation strategies.

Licencing

You may need permits to make loud noise or a license to use music or videos. Different places have varying requirements for holding events. Check with the local government to find out the legal documentation you require for the community engagement.

3 Rebranding Strategies and Best Practices for Professional Services

Posted on by Alice Momo

You’ve probably heard the news by now. Facebook recently went through a massive rebranding, changing the company name to Meta and introducing a new logo. CEO Mark Zuckerberg introduced Meta as a way to bring the metaverse to life and help people and companies connect.

The rebranding involved a name change as well as a new logo and direction. And Meta isn’t alone. Many companies have switched their names and logos over the years, such as Dunkin’ Donuts becoming simply Dunkin’.

However, not all rebranding strategies result in success. If you’re planning on a company rebrand soon, make sure to follow these strategies for the best chance of success and to make the transition as smooth as possible!

1. Focus on the Reason Behind the Rebrand

The first step in your rebranding strategy is to outline the reason behind the change. Why are you doing this, and what are you hoping to accomplish? Are you rebranding the company mission and values, renaming the company, or coming up with a new slogan?

Rebranding isn’t easy, and not everyone will love the new direction. That’s why you must ensure it’s the right move for your company.

Here are some common reasons that companies rebrand:

  • Changing or updating the company image
  • Updating your company, products, brand, or services
  • Repairing a bad reputation
  • There’s a legal reason
  • You’re launching a new service
  • You’re a spin-off from another brand
  • Mergers and acquisitions
  • International growth

All rebranding strategies start with a reason. This reason should be the foundation of your new marketing efforts.

2. Change Your Logo

This is tricky because your logo is the visual representation of your brand. When people think of big brands like McDonald’s or Starbucks, they envision the company logo.

It takes between 5-7 impressions before someone remembers a brand. You don’t want to waste the hard work you’ve put into brand recognition.

If you change your logo too much, there’s a chance people won’t recognize the change, and they won’t realize it’s your business. However, updating the colors, font, or other aspects might be just enough to refresh your brand without losing customers.

You need a professional to design your new logo if you want it to look good.

The right marketing strategy is key to launching a successful rebrand. You want to keep your customers in the loop, and you can do that on your website, through email, and through social media.

3. Shift Brand Positioning

Changing a logo isn’t enough to change your entire brand. Another important part of the branding process is to view your company’s mission and values and evaluate if they’re still right for your vision.

You’re communicating a message, and you want your values and mission to reflect your message.

What do you hope to accomplish, how do you plan on doing it, what steps are you taking, and what’s important to you?

Where does your brand—your products and services—fit into the market? For example, you might be a low-cost provider of a key service.

Rebranding Strategies That Work

These rebranding strategies will help make the process easier and the transition much smoother.

Business rebranding is tricky to pull off right, and you don’t want to make any mistakes. To protect your business, you need to rely on professionals to pull off a successful rebrand.

If you’re in need of a branding agency in Dubai, look no further. Learn more about our marketing services and get in touch to get started on your company rebrand today.

7 Advantages of Using Local SEO for Your Business Website

Posted on by Alice Momo

Studies show that about 46% of all searches on Google are looking for local information. Many of the consumers doing these local searches will visit a local store within the next day.

Local SEO is an essential part of marketing when you have a brick-and-mortar shop for your business. It allows you to connect more with your target audience and increase the visibility of your business.

Do you want to learn more about the advantages of using local SEO strategies? Keep reading this guide for the top seven benefits of using local search engine optimization.

1. Better Online Visibility

One of the primary reasons you need local SEO as one of your digital marketing strategies is that it will give your business better online visibility. In today’s world, people want to get relevant information as quickly as possible.

Because of this, most people searching on Google will never look past the top five or 10 results for their search. If your business doesn’t rank in these positions, you will likely not get much traffic.

Many people looking for your exact products or services may not know you exist if you don’t rank within the first few positions on Google.

When you use local techniques for your SEO strategy, it helps you rank organically in the top results. This means your business will be more visible and more likely to be seen by your target audience.

2. Relevant Website Traffic

Using a local SEO marketing strategy will also provide you with much more relevant traffic to your website. While you may think all website traffic is beneficial for your SEO, this is not always the case.

For example, you may get a lot of people to visit your website, but if they are not interested in what you are selling, they will leave your website immediately. This increases your bounce rate, which can negatively impact your rankings.

However, local SEO allows you to target local customers looking for your services. When they visit your website, they will be more likely to visit your storefront and make a purchase! Having this relevant traffic will be much more beneficial!

3. Loyal Local Customers

When you prioritize local SEO, you will also create a loyal base of local customers. Local SEO makes it easier for your customers to find your business and easier to stop by and visit your location.

If you provide them with a great experience, they will continue to use your services as a loyal customer.

This can also help you build a community. Your business can connect with other locals that understand the importance of supporting the local economy. These may lead to more referrals and better business relationships.

4. Save on Ad Spending

When you are trying to rank for popular keywords, you will often spend a lot of money just to get a few clicks on your website. However, local SEO makes it easier to get organic traffic.

Not only is organic traffic much more valuable than traffic from ads, but it will also help you save on ad spending. Rather than paying for keywords to improve your visibility, you can organically build your rankings and gain more value than you would from a paid ad.

5. Better Conversion Rates

Local SEO can also help you improve your conversion rates and increase your sales. When you have more relevant traffic to your website, you reach people that are actually interested in what you have to offer.

This will result in more people making a conversion on your website or coming to your store prepared to make a purchase. If you need help growing your business and increasing your conversions and sales, local SEO is a necessary marketing strategy to try.

Plus the more traffic you have to your website, the more sales you are likely to have.

6. Gain More Reviews

Having reviews for your business is a necessary aspect of marketing. It provides customers with more information about your online reputation and can encourage people to choose your business over a competitor’s.

In fact, 91% of consumers from the ages of 18 to 34 trust online reviews as much as personal recommendations.

Local SEO can help you gain more local reviews. This is because local SEO helps you attract more local customers. When you provide them with a great experience, you can give them an opportunity to provide feedback.

The more local reviews you have, the higher you will rank on Google as well.

7. Stand Out From Competitors

Finally, local SEO helps you stand out from your competitors. When you have many similar stores in the area that all sell the same thing, each store needs to compete for the same customers.

Most people looking for your products or services will choose the company that has a higher ranking on Google, as it allows the potential customer to learn more about the products and services available before visiting the actual store.

While local SEO may not provide you with increased foot traffic to your business, it will greatly increase the online traffic to your site and can help you attract more business.

Find the Best Local SEO Service Provider Today

Local SEO is a necessary strategy for businesses with a physical storefront. It can help you grow your business, connect with your customers, and more!

If you are looking for the best ways to boost local SEO for your business, Big Bold Thinkers can help! We provide digital marketing services and that can help your business stay at the forefront of digital innovation.

Subscribe to our blog today for more information on the importance of SEO services for business or contact our team to learn more about our SEO options.