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Month: July 2020

Can a Facebook Lookalike Audience Help Your Online Advertising?

Posted on by Alice Momo

Imagine a world where your ad campaigns got directed to your ideal customers with ease. Instead of wasting money on ineffective marketing, you bring in quality leads.

Do you think these types of results are just a fantasy?

If so, then you’ve likely never heard about Facebook lookalike audiences or what they can do for you. If you’re hoping to improve your marketing strategy in 2020, then you’ll want to know all about it. Ready to get started? Read on to learn all about this new social media strategy and how it can help your business.

What Is a Facebook Lookalike Audience?

You’re likely already familiar with the social media platform Facebook. Billions of citizens around the globe are active on it every day. That makes it a great place to share your company’s products or services!

Facebook has a lot of advertising opportunities. Lookalike audiences are one of them. Here’s how it works:

  • You create an advertisement campaign
  • You choose a source audience (more on that below)
  • Wait 6-24 hours for your audience to get created
  • Start using targeted ads on your lookalike audience

In a nutshell, lookalike audiences help you market to new people. These individuals are likely already interested in your business. That means they’re more likely to convert into quality leads.

Is It a Good Marketing Strategy?

Statistics reveal that the average individual spends 38 minutes a day on Facebook. With those numbers, it’s not surprising that digital marketing works on the platform.

Lookalike audiences are a good strategy. Because you’re reaching people like your customers, you’re more likely to get leads. These leads are more likely to convert into future customers, too.

How to Use Facebook Lookalike Audiences

So, how do you get started on creating a lookalike audience on Facebook?

  • First, you’ll need to already have your Facebook business page set up and active.
  • Then, you’ll need to navigate to your audience page.
  • Click on “create audience” and go to “lookalike audience.”
  • Once you do, you’ll need to choose a source.

To maximize the effectiveness of your campaign, consider these tips:

  • Build audiences based on people who have looked at your website
  • Use individuals who have watched your videos
  • Market to your top customers

Once you’ve clicked “create an audience,” you’ll need to wait a few hours. During this time, Facebook will craft the ideal target customers for you. Now, you have a group that you can start advertising to.

Maximizing Your Marketing Strategy

Regardless of your business niche, digital marketing is a must in 2020. So, are Facebook lookalike audiences worth the effort? We think so. Not only will you expand your reach, but you’ll also draw invaluable leads.

Are you tired of seeing your marketing efforts fall flat? Are you ready to hire a digital marketing expert to boost your business? We’re prepared to help. Reach out to us on our online form now to get in touch.

White Hat SEO vs. Black Hat SEO: What’s the Difference?

Posted on by Alice Momo

White hat vs black hat SEO—wondering what the difference is? Wonder no more. We’ve written you the perfect guide to answer all of your questions about acceptable SEO practices.

We’ll teach you about the different types of SEO techniques that earn you a high search rank without incurring penalties. And, we’ll share some examples of unacceptable black hat SEO techniques so you can avoid them.

Lastly, we’ll explain how hiring white label local SEO services can help. Find out what services an SEO agency or SEO expert in Dubai can provide and if it’s a good idea to outsource your SEO.

Read on to learn all about it.

How Does SEO Work?

First and foremost, the reason SEO exists is that search companies strive to provide their users with the most relevant results possible. As such, these companies’ criteria for determining content relevance are constantly evolving.

That is the algorithms that tell a search engine how to rank search results are updated every few months. This is done to make page ranking more accurate, which makes the search engine more helpful to its users.

Thus, there are optimization techniques you can use to provide the awesome content that search engines want their users to see.

What is White Hat SEO?

Creating the type of content we just mentioned, helpful, relevant, high-quality—that’s the essence of white hat SEO. Remember: Google wants to lead users to the best content.

White hat or white label SEO just means offering great content on a great website. This is an acceptable way to rank high on search engines.

White Hat SEO Techniques

White hat SEO techniques focus on two things: quality/relevance of the content and the useability of the website. They ensure the website:

  • Is conveniently and intuitively organized
  • Is responsive
  • Includes links that work and make sense
  • Includes helpfully structured HTML

They also ensure that page content:

  • Is well-written and without grammar errors
  • Is competent
  • Is relevant to a popular keyword
  • Uses keywords and links helpfully and naturally

Basically, white hat SEO is centered on making sites and content that people want to see.

What is Black Hat SEO?

Another reason search engine algorithms are updated is to discourage cheaters. You see, rather than providing helpful content that will naturally rank high, some people try to manipulate the system.

They try to find out what the algorithms look for so they can trick search engines into thinking their content is great. This is called black hat SEO.

Does Black Hat SEO Work?

Black hat SEO absolutely doesn’t work. Take keyword stuffing for example.

Search engines used to rank a page high simply because it had a lot of relevant keywords. The result was a lot of webpages that stuffed mediocre content with relevant keywords to rank high.

It worked, but only for a short time. As soon as Google caught on, they updated their algorithm to penalize keyword stuffing. Then, those pages ranked so low, they were never heard from again.

This perfectly illustrates what happens when you use black hat SEO. Namely:

  1. If it works, it will only work until the next update
  2. If you’re caught, the penalties can be severe

Using black hat SEO might penalize more than the search rank of the offending page. It could get your whole domain blacklisted off of Google.

Black Hat SEO Techniques

Black Hat SEO techniques include:

  • Unnatural, irrelevant use of keywords or links
  • Automated content is written by chatbots
  • Link schemes
  • Dishonest redirects
  • Phishing for user information
  • Attempts to infect users with spyware, viruses, or other malware

Black hat SEO is basically an attempt to rank high other than by creating useful pages like you’re supposed to. Usually, it means trying to trick the search engines or page visitors.

Do You Need White Label Local SEO Services?

White hat SEO can be done on your own. But it gets done a lot better when you hire white label local SEO services.

A reputable SEO agency in Dubai will improve your search rank the right way. And they’ll avoid all black hat SEO techniques so you don’t get penalized.

If you do choose to do SEO by yourself, be careful to follow the guidelines above. If you’d rather leave it to the experts, contact us here so we can get started.

How Outsourced Marketing Can Boost Your ROI in This New Normal

Posted on by Alice Momo

Remember that saying by American author and speaker, John C. Maxwell, “Teamwork makes the dream work?” It may surprise you to learn that’s only half the quotation.

The rest reads, “But a vision becomes a nightmare when the leader has a big dream and a bad team.”

It’s not groundbreaking writing, but it does make a vital point that companies need to bear in mind. Especially when it comes to in-house marketing versus hiring a professional outsourced marketing team.

Read on to learn more about how selecting the right to outsource marketing agency can ramp up your ROI.

Why Outsourced Marketing Works

Outsourcing your marketing efforts represents one of the best things that you can do for your business. There are many reasons for this, but let’s outline a few of the most basic.

It takes the pressure off you and your employees. Yet, you’ll still maximise your company’s resources while reaping more significant increases in leads, conversions, etc. You’ll also gain expertise when it comes to strategy, creation, implementation, ongoing monitoring, and more.

Scaling Efforts Rapidly

Working with experienced professionals comes with the ability to scale your marketing efforts rapidly. You’ll also gain access to greater bandwidth. And you’ll enjoy a faster response to revenue contribution demands.

Increasing Marketing Channel Expertise

There are countless channels by which marketers reach customers today. That’s why it can feel so intimidating to attempt DIY marketing.

Working with a few in-house staff members also proves to limit. If they’re not up-to-date on the latest and greatest in integrated marketing services, it can be fatal for your campaigns.

An excellent agency will help you increase your presence on existing and new marketing channels.

Why is this so important? Because the marketing channels that a company chooses to impact how a product or service gets perceived and received by consumers.

Knowing which channels to focus on will help you reach your target demographic where they are. An outsourced marketing agency can assist you in prioritising the channels that make sense for your brand.

Gaining Access to the Right Mix of Talent and Technology

The most reputable marketing agencies invest in top talent and technology. That way, they can better serve their customers, deliver on their campaigns, and make a brand’s marketing strategies to the next level.

An agency will also have the tools to analyse the competition and stay on top of the latest Google algorithm changes. With team members dedicated to integrated marketing trends, you’ll gain a distinct advantage.

Achieving Return on Investment

Many businesses struggle to see a return on their marketing investment.

Why? Because a return may not always be immediately visible in monetary figures. It may also come in the form of increased web traffic, better SEO rankings, reach, and more.

Some brands also struggle to establish achievable, measurable ROI goals and then meet or exceed them. You won’t have this problem when you work with professionals.

An integrated marketing agency can help you establish objectives that make sense and then guarantee you achieve them. How? By putting the best marketing knowledge and tools to work for your brand.

Get the Experts on Your Team

Should you settle for in-house marketing efforts or find an outsourced marketing agency with a proven track record? The answer’s clear. You cannot surpass the expert knowledge you’ll gain from working with an integrated agency.

Agency staff must remain up-to-date with the latest trends. They must continuously educate themselves and react rapidly to the changing marketing landscape. Whether that means an algorithm update, a new marketing channel, or rapid scaling.

Ready to dig deeper? Check out our article on digital marketing executables and key performance indicators (KPIs).