Imagine a world where your ad campaigns got directed to your ideal customers with ease. Instead of wasting money on ineffective marketing, you bring in quality leads.
Do you think these types of results are just a fantasy?
If so, then you’ve likely never heard about Facebook lookalike audiences or what they can do for you. If you’re hoping to improve your marketing strategy in 2020, then you’ll want to know all about it. Ready to get started? Read on to learn all about this new social media strategy and how it can help your business.
What Is a Facebook Lookalike Audience?
You’re likely already familiar with the social media platform Facebook. Billions of citizens around the globe are active on it every day. That makes it a great place to share your company’s products or services!
Facebook has a lot of advertising opportunities. Lookalike audiences are one of them. Here’s how it works:
- You create an advertisement campaign
- You choose a source audience (more on that below)
- Wait 6-24 hours for your audience to get created
- Start using targeted ads on your lookalike audience
In a nutshell, lookalike audiences help you market to new people. These individuals are likely already interested in your business. That means they’re more likely to convert into quality leads.
Is It a Good Marketing Strategy?
Statistics reveal that the average individual spends 38 minutes a day on Facebook. With those numbers, it’s not surprising that digital marketing works on the platform.
Lookalike audiences are a good strategy. Because you’re reaching people like your customers, you’re more likely to get leads. These leads are more likely to convert into future customers, too.
How to Use Facebook Lookalike Audiences
So, how do you get started on creating a lookalike audience on Facebook?
- First, you’ll need to already have your Facebook business page set up and active.
- Then, you’ll need to navigate to your audience page.
- Click on “create audience” and go to “lookalike audience.”
- Once you do, you’ll need to choose a source.
To maximize the effectiveness of your campaign, consider these tips:
- Build audiences based on people who have looked at your website
- Use individuals who have watched your videos
- Market to your top customers
Once you’ve clicked “create an audience,” you’ll need to wait a few hours. During this time, Facebook will craft the ideal target customers for you. Now, you have a group that you can start advertising to.
Maximizing Your Marketing Strategy
Regardless of your business niche, digital marketing is a must in 2020. So, are Facebook lookalike audiences worth the effort? We think so. Not only will you expand your reach, but you’ll also draw invaluable leads.
Are you tired of seeing your marketing efforts fall flat? Are you ready to hire a digital marketing expert to boost your business? We’re prepared to help. Reach out to us on our online form now to get in touch.