Digital Marketing Archives - Big Bold Thinkers

Today, many businesses are choosing online exhibitions to connect with customers and clients. Many companies are relying on virtual meetings and events to weather the pandemic as they offer several advantages to both the brand and the audience. If you’re trying to decide whether to engage your target audience with an in-person event or virtual event, here are some of the benefits of an online exhibition that are too good to be ignored.

Cost-Efficient

Virtual events are less expensive to host than in-person events. Of course, each event, whether in-person or online, is unique. However, the cost of a trade show can run thousands of dollars simply to rent the facility. Other costs may involve speakers, food, insurance, materials, staffing, etc. A virtual event can reduce your price tag by thousands. Keep in mind that attendees can also save money on travel costs, which may entice more people to signup for the online event.

Larger Audience

A virtual event can accommodate many more people than a physical event. As fewer cost is involved, the online exhibition allows you to target the global market and generally bring in a larger group of qualified leads who are genuinely interested in what is being offered.

Longer Lifespan

The main incredible thing about online events is that they can be enjoyed for a longer period of time than face-to-face events. The potential customer can access & go through the event content at their own pace and can even bring in some important leads even though the event has ended.

Better Analytics

When you host an in-person event, it can be challenging to monitor your attendee’s behaviour. Online event analytics gives companies a more accurate picture of event performance & attendee’s responses. These data will help you build better events in the future and find ways to stand out from the crowd.

Online Exhibitions Here to Stay?

Once this pandemic situation gets back to normal, online exhibitions will likely be still around. Many businesses have realized the importance of virtual technologies and their valuable benefits.

But right now we cannot predict what the future holds. Online exhibition events are likely to stay and companies will plan the perfect balance between physical events and online benefits.

If you’re thinking about hosting an event online but are unsure where to start or what technology to rely on, Big Bold Thinkers can help. We offer flexible and scalable marketing and event solutions for all types of businesses and organizations. We can help you design an online event that’s strategically aligned with your business and digital marketing goals. Contact us today to learn more.

Remember that saying by American author and speaker, John C. Maxwell, “Teamwork makes the dream work?” It may surprise you to learn that’s only half the quotation.

The rest reads, “But a vision becomes a nightmare when the leader has a big dream and a bad team.”

It’s not groundbreaking writing, but it does make a vital point that companies need to bear in mind. Especially when it comes to in-house marketing versus hiring a professional outsourced marketing team.

Read on to learn more about how selecting the right to outsource marketing agency can ramp up your ROI.

Why Outsourced Marketing Works

Outsourcing your marketing efforts represents one of the best things that you can do for your business. There are many reasons for this, but let’s outline a few of the most basic.

It takes the pressure off you and your employees. Yet, you’ll still maximise your company’s resources while reaping more significant increases in leads, conversions, etc. You’ll also gain expertise when it comes to strategy, creation, implementation, ongoing monitoring, and more.

Scaling Efforts Rapidly

Working with experienced professionals comes with the ability to scale your marketing efforts rapidly. You’ll also gain access to greater bandwidth. And you’ll enjoy a faster response to revenue contribution demands.

Increasing Marketing Channel Expertise

There are countless channels by which marketers reach customers today. That’s why it can feel so intimidating to attempt DIY marketing.

Working with a few in-house staff members also proves to limit. If they’re not up-to-date on the latest and greatest in integrated marketing services, it can be fatal for your campaigns.

An excellent agency will help you increase your presence on existing and new marketing channels.

Why is this so important? Because the marketing channels that a company chooses to impact how a product or service gets perceived and received by consumers.

Knowing which channels to focus on will help you reach your target demographic where they are. An outsourced marketing agency can assist you in prioritising the channels that make sense for your brand.

Gaining Access to the Right Mix of Talent and Technology

The most reputable marketing agencies invest in top talent and technology. That way, they can better serve their customers, deliver on their campaigns, and make a brand’s marketing strategies to the next level.

An agency will also have the tools to analyse the competition and stay on top of the latest Google algorithm changes. With team members dedicated to integrated marketing trends, you’ll gain a distinct advantage.

Achieving Return on Investment

Many businesses struggle to see a return on their marketing investment.

Why? Because a return may not always be immediately visible in monetary figures. It may also come in the form of increased web traffic, better SEO rankings, reach, and more.

Some brands also struggle to establish achievable, measurable ROI goals and then meet or exceed them. You won’t have this problem when you work with professionals.

An integrated marketing agency can help you establish objectives that make sense and then guarantee you achieve them. How? By putting the best marketing knowledge and tools to work for your brand.

Get the Experts on Your Team

Should you settle for in-house marketing efforts or find an outsourced marketing agency with a proven track record? The answer’s clear. You cannot surpass the expert knowledge you’ll gain from working with an integrated agency.

Agency staff must remain up-to-date with the latest trends. They must continuously educate themselves and react rapidly to the changing marketing landscape. Whether that means an algorithm update, a new marketing channel, or rapid scaling.

Ready to dig deeper? Check out our article on digital marketing executables and key performance indicators (KPIs).

Tag: Digital Marketing

Grow Your Business with Online Exhibitions

How Outsourced Marketing Can Boost Your ROI in This New Normal