Why Every Event Needs Event Technology Solutions

While event technology has been on the upswing since the early 2000s, the Covid-19 pandemic proved organizers and attendees don’t just want it — they need it to stay relevant. Musicians alone have live-streamed almost 80,000 concerts since 2020.

Live streaming is only one aspect of the ever-growing event technology industry. Even if you don’t plan on streaming an event, here are six ways event tech can improve the attendee experience, bolster attendance and make every event smoother.

1. Reduce Long Lines for Tickets and Registration

The days of registering for events, whether it’s a charity run or concert, are over. That’s good for event planners because a recent survey showed that 45% of event-goers abandon lines without making purchases. While that study focused on purchasing food and drinks, the same may also be said for event registration and tickets.

People will wait in long lines for their favorite bands and new products, but if you’re a new brand, have you established that kind of loyalty yet? Unless you’re a true marketing maverick, the answer is probably not.

If you’re hosting a new trade show, convention or sporting event, you need the convenience of online registration technology on your side. When people don’t have to suffer through long lines, they may be more likely to give your event a chance.

2. Live Streaming Boosts Attendance

As we mentioned earlier, live streaming is on the rise. While that obviously means more people can see your event happening in real-time, it can also boost attendance for future events.

According to a survey conducted by event planning publication Events Today, 23% of people who attended virtual events later attended physical events organized by the same company. If potential participants are on the fence about attending, a virtual event is a way for them to test the waters.

3. Delivering and Presenting Content

If event technology makes events more accessible, what can it do for organizers during the event itself? That answer lies in better, more convenient audio/visual equipment.

A trained A/V team is hard to beat for large events and concerts, but not every organization is blessed with a big budget. Instead, event planners can turn to new event technology that uses less manpower and costly equipment. Let’s look at an example.

Say you’re hosting a seminar in a large space. Not everyone will be able to see the keynote speaker they’ve been waiting for. Traditionally, you’d need multiple cameras, a huge soundboard and lots of lights to make it happen. Every one of those aspects needs multiple trained technicians.

Now, you can use programmable LED light walls, digital cameras and wireless microphones to make that happen at a fraction of the cost and effort. A small team of two or three technicians oversees it all.

4. Communication and Direction

For successful events of all kinds, communication is key. Attendees need maps, schedules, pamphlets and signs to know where to go. Printing costs can bloat event budgets even though all of those materials are necessary.

Instead, consider communicating through digital platforms. This can be a website, social media page or even an AI chatbot that sends important information directly to attendees’ phones. While signage is still necessary, your event can rely on it much less when you implement digital marketing communications.

5. Networking

The last point hinted at the importance of social media to events, but networking shows just how essential it is. At a successful event, speakers, hosts and attendees will meet a lot of people. According to the International Association of Exhibitions and Events, 76% of event attendees go to events to network.

As the organizer, you want to facilitate those important relationships. This can be done using hashtags, Facebook event check-ins and other types of social media posts. Taking it a step further, you could also have an event-specific app that connects people. Either way, your attendees have quick ways to make going to your event worthwhile.

This does, however, require some savvy planning and marketing. As much as an event needs organizers on-site to make things run smoothly, they need preliminary marketing and planning to get it done.

6. Event Technology Facilitates Data Analysis

We’ve covered how event technology helps before and during events, but what about the aftermath? To be used to its fullest potential, technology for event strategy should also be used to analyze attendee data.

If your event tech strategy included a social media campaign, you can use that data to pin down your demographic. For future events, you can reach more people that would love to attend.

Event tech solutions can also be used to:

  • Get feedback on different aspects of your event
  • Plan future speakers and activities
  • Measure how many people registered versus how many attended
  • Track sales of products offered at your event by either your company or vendors

The Challenges of Event Technology

All of the advantages of integrating event technology come at a cost — your business needs to implement multiple strategies and platforms. This can be confusing and result in crossed wires. Maybe the marketing team thought another department was setting up the social media campaign. Perhaps you get banners back from printers and they don’t exactly embody your brand.

When that happens, attendees notice. They can sense when organizers aren’t on the same page. That’s why you need Big Bold Thinkers.

We don’t just specialize in corporate event management — we make digital marketing plans come to life. From the moment you announce your event online to the days of pouring over attendance statistics, we’re here to help. As an all-in-one marketing firm, we can help your team use event technology to its highest potential. Need a consultation? Contact our event technology planning team for help.

Why Short-Form Videos are More Popular Than Ever

Do you remember Vine? The video app went viral in 2012. Within months of launching, Vine was a household name. Millions of people tuned in to watch videos of people dancing, cooking, and cracking jokes.

And, then, it disappeared.

In 2022, Vine’s story may seem irrelevant. After all, we are living in the age of TikTok and Instagram reels. Vine was the short-lived entertainment of the past.

However, Vine’s rise and fall continue to make an impact on marketers. Many marketers wonder if modern video apps will fail just as quickly as Vine did.

The truth of the matter is that TikTok is nothing like Vine. Read on to learn why TikTok and Instagram reels are unique. And find out why short-form videos are here to stay.

Short-Form Videos & The Perfect Length

When it comes to short videos, size matters. Videos that are too long fail to hold your attention span. Meanwhile, videos that are too short fail to draw you in.

Unlike the sixty-second reels of TikTok and Instagram, Vine videos only lasted for six seconds. As most marketers know, six seconds is not enough time to tell a story. It’s certainly not enough time to effectively market a product.

Unfortunately, this is what ultimately led to the application’s demise.

In June of 2013, Instagram introduced its 30-second video clips. Interestingly, this was the same month that Vine’s engagement plummeted.

Ultimately, Internet users found themselves more drawn to slightly longer videos. While they did enjoy the rapid-fire of short-form content, they wanted their short videos to engage them for longer amounts of time.

Today, short-form videos hover around a more ideal amount of time: sixty seconds. In one minute, a content creator can tell a story or share some useful information without boring the viewer.

Because short videos are now much closer to the perfect length, we can rest assured that TikTok and Insta reels will be around for a while.

A Huge Audience

Thanks to these format-related improvements, video reels have grown in popularity. Notably, they have far more viewers than Vine ever did.

Back in 2013, at the peak of Vine’s hype, the company still refused to publish the number of active users.

This contrasts greatly with TikTok’s approach to data. The company has not been afraid to release the numbers demonstrating its success. And it’s probably because the results are so overwhelming.

Across the globe, TikTok has 1.8 billion users per month. In other words, almost 1 in 3 people on Earth tune into TikTok on a semi-regular basis.

These numbers do more than just show that short videos are popular. They also reveal the reason why creating short videos is so important.

Consumers from all over the world are tuning into these reels. As a result, these videos have the unique ability to introduce brands to interested customers in an ultra-efficient way.

Create Successful Videos

Short-form videos are here to stay. Now that they have achieved the perfect length, these reels are attracting billions of viewers per month.

But, how can brands respond to the rise of short-form videos? Is there a way to make super successful content?

If you would like amazing short videos for your brand, click here to contact us. Big Bold Thinkers can help you create engaging content for TikTok and take your brand to the next level.

Lead Retrieval Solutions for Trade Show Organizers

Running a successful trade show is all about helping businesses network. Unlike other marketing tactics, trade show exhibitions connect businesses with already highly-motivated audiences in a personal, hands-on way. To help clients get the most out of trade shows, and be more likely to return to yours, you need to be armed with lead retrieval solutions.

81% of trade show exhibitors use email as their lead retrieval method of choice, while others use phone calls, in-person meetings and social media. Managing that data and putting it to good use can be difficult, so let’s explore the ways trade show organizers can make lead data collection easier for clients.

Lead Retrieval: The Old Way

If you’ve been around trade shows for a while, you remember the days of paper business cards and written sign-up sheets. This form of lead retrieval was often left up to the exhibitors to create and maintain.

Unfortunately, this method leads to unorganized and lost lead retrieval data. According to design software company Adobe, 88% of business cards get thrown away in less than a week. Whether that’s accidental or on purpose, that’s a lot of information to lose.

NFC-enabled Badges and QR Codes

To provide a more modern lead retrieval solution, trade show organizers have two options.

The first is NFC-enabled badges, or near field communication-enabled badges. Along with a picture and other credentials, an NFC-enabled badge has a microchip in it. The chip contains data such as email, job title and other contact information. An exhibitor simply needs to scan it to see and save data.

QR, or quick response, codes operate essentially the same way but with a bar-code instead of a microchip. An exhibitor simply needs to scan it to save their information.

App-based Lead Retrieval Solutions

Trade show organizers can purchase lead retrieval apps that equip smartphones and tablets with the software needed to scan QR codes or NFC chips. Their exhibitors can enrol in the program for free or rent it from the organizer.

This is great for trade shows with smaller businesses. Your clients won’t have to rent any extra equipment and can save lead retrieval data to their own devices for later use.

Lead Retrieval Equipment for Phones and iPads

Some smartphones and tablets don’t have the required hardware to scan QR Codes or NFC chips. However, you can provide small devices that connect to them so they’re able to retrieve data.

Scanner Rental

Sometimes, it makes more sense to provide full scanner equipment than relying on smartphones or tablets. Imagine your trade show has only a few exhibitors, but they attract large amounts of potential clients. Individually scanning each attendee’s badge isn’t viable.

In that case, you can rent out or install kiosks. After speaking with businesses at your trade show, attendees can scan their own badges at a nearby kiosk so they can be contacted later.

How Do Event Organizers Bring It All Together?

If your trade show needs a variety of lead retrieval solutions implemented for a wide range of clients, let Big Bold Thinkers be your all-in-one solution. We’ll help you find the best lead retrieval solutions for your trade show and make sure your attendees and exhibitors know how it works. Not sure where to begin? Contact Big Bold Thinkers today for a consultation.

Maximize Your Marketing: How to Combine SEO and PPC Efforts

The modern marketer has a wealth of opportunities for reaching potential customers. Paid advertisements have a 200% ROI, and 82% of marketers agree that SEO improves your all-around effectiveness in generating traffic and sales.

So, what if you combine SEO and PPC efforts?

It’s important to understand that both SEO and PPC have their strengths, but they are very different in terms of approach and what they offer business owners. But when you combine them, you can see massive benefits to all aspects of your business!

Let’s talk about combining your SEO and PPC campaigns to get the most out of search campaign results for your business.

Analyze User Behavior and Most Effective Pages

The first way that you can combine SEO and PPC efforts is through analyzing behavior and your website’s pages.

By understanding how users interact with your content, you can get a better idea of how traffic flows through your site and which pages are most effective. This information can help you make decisions about where to focus your SEO and PPC campaigns.

In order to keep your bounce rates as low as possible, you want to utilize your most compelling and relatable content. If you place your PPC ads on a landing page that isn’t relevant, you’ll be sure to see higher bounce rates.

Use this same thought process with SEO by targeting the right keywords on your pages that are most relevant to the topic and content.

Increase Brand Awareness

A study by Google showed that 88% of people who conduct a local search on their smartphone visit a store within one day. Combine this with the statistic that 72% of people say they’re more likely to buy from a site that they know, and you can see the importance of increasing brand awareness.

One great way to combine SEO and PPC is through using branded keywords in your ads. This will ensure that your business name appears when users are searching for it. You can also increase brand awareness through other marketing efforts like social media, PR, and email marketing.

Targeting Regions and Markets

Another way to combine SEO and PPC is through targeting regions and markets. This can be done by using different geo-targeting tools in your ads. For example, you can target a certain country, state, city, or postal code.

By doing this, you’ll be able to get a better understanding of what regions are more likely to convert into customers. You can also use this information to create custom landing pages that are specific to the region you’re targeting.

Don’t stop with the landing pages, either; you can test out different keywords and audiences with your pages.

This will help improve your click-through rates and reduce your cost per acquisition.

Test PPC Campaigns For SEO Content

A great way to use PPC is to test out content for your SEO campaigns. This can be done by setting up a paid search campaign and driving traffic to landing pages with different pieces of content.

By doing this, you’ll be able to see which content is most effective at generating leads and sales. You can then use this information to improve your SEO campaigns. This is critical since SEO takes months before seeing results, whereas, with PPC, you’ll get results within a few days.

Not only will this save you time, but it will also ensure that your SEO campaigns are most effective. Running A/B testing to improve all of your campaigns is an effective strategy when combining SEO and PPC.

Remarket Customers With PPC Campaigns

One of the best things about PPC campaigns is the ability to be very specific with the audiences that you target. This is done by creating remarketing lists.

Remarketing allows you to target people who have already interacted with you on your website, social media pages, or email. This gives you the ability to reach out to them when they’re most likely to buy from you.

You will see that many customers will land on a website, shop around, but then not end up buying anything because they are not ready, they are comparing prices or any other reason.

This same customer can repeat this process several times without purchasing anything. Often, this same customer can then forget about the website and product as a whole.

Running targeting ads towards these customers can be an effective strategy to bring them back in for the final purchase. Whether that be through advertising a specific product, or just putting your brand in front of them, when they are ready to purchase, they think of your brand first!

By combining SEO and PPC for retargeting campaigns, you’ll be able to improve your chances of getting quality leads and sales from customers.

Optimize Your Landing Pages

When talking about how to combine SEO and PPC, you have to bring up landing pages. They are a critical part of any campaign to increase leads and sales. However, if you want them to be most effective, you have to optimize for two things: potential customers and search engines.

For potential customers, you want to make sure your landing pages are relevant to what they are looking for. This can be done by having a clear and concise headline that matches what they clicked on.

You also want to make sure the page loads quickly, is easy to navigate and has a call-to-action that is visible. All of these factors will help improve your conversion rate!

As for search engines, you want to make sure your landing pages are optimized for the keywords you’re targeting. This means using those keywords in the title, throughout the content, in the meta description, and in the URL.

Doing this will tell search engines that your page is relevant to what users are searching for. This will help your page rank higher in the search engine results pages.

How to Combine SEO and PPC Efforts

The key to a successful marketing campaign is being able to reach the right person at the right time with the right message.

If you combine SEO and PPC efforts, you have the best and most effective way of reaching your target audience, reducing costs per acquisition, improving conversion rates on landing pages, and increasing organic rankings in search engine results pages (SERP).

Follow the tips we provided and you’ll be sure to reap the benefits. If you have questions about PPC or SEO strategies, be sure to reach out to our team of experts.