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Month: February 2021

Accelerate Leads and Sales Today With These Mobile Marketing Tips

Posted on by Alice Momo

By 2025, it’s estimated that almost three-quarters of internet users will access the web solely via their smartphones.

Not only did smartphones give consumers more access to the web, but they changed the digital marketing landscape forever. Because of this, it’s vital that all businesses focus on mobile marketing. If not, you limit your potential growth and overall revenue.

But don’t panic if you’re not familiar with mobile marketing. It’s not hard to master, yet it can change your business fortunes.

In this article, we’ll share some simple but powerful mobile marketing tips. Add these to your digital strategy and see the difference almost instantly.

Read on for more information.

Ensure Your Website Is Mobile Friendly

Before you jump straight into creating new digital marketing campaigns, it’s important to cover the basics. It’s vital that your website is mobile-friendly.

Your website is your online shop and needs to be accessible to everyone. And, due to the increase in mobile internet users, search engines have made this a priority.

In fact, Google has admitted that mobile-friendliness is a major ranking factor. So, if your website isn’t optimized for mobile, then you have zero chance of landing the number one spot.

But don’t panic, because it’s an easy fix.

WordPress has lots of mobile-friendly themes, and some are even free. If you don’t use WordPress, then ensure your host offers these types of themes, or hire a web designer to help.

Create a Google My Business Page

Mobile users are different from desktop users in that they want answers quickly. They’re often on the go and don’t have time to read long articles or spend time browsing the web.

They often carry out searches like ‘best Chinese restaurants near me’ or ‘local convenience stores’. After the search, the top results are usually Google My Business listings.

These types of listings show an address, services offered, and even customer reviews. They make it easy for people to find the services they need quickly.

It’s free to set up a Google My Business account and we recommend you do. Not only does it help with SEO, but it’s useful for lead generation marketing.

Start Utilizing Social Media

Most social media engagements come from mobile users, so it’s important you’re active on the platforms.

Start implementing a social media strategy into your marketing campaign. This could be scheduling posts and creating Facebook ads.

Remember, a good tip to get engagement on social media is to ask questions. People love to offer their opinions, so ask for feedback on products and services.

Simple Mobile Marketing Tips You Should Know

We hope you have enjoyed reading our article on mobile marketing tips.

As you can see, there are easy ways to help boost your mobile marketing strategy. By implementing these, you should see an increase in organic traffic and conversions.

Finally, if you want help with mobile marketing, then contact us to see how we can assist.

5 Event Trends All Businesses Should Prepare For in 2021

Posted on by Alice Momo

We think it’s fair to say that 2020 put many forecasting analysts out of a job.

To be fair, however, most of us with a 2020 planner were significantly off-track by the end of this appalling year. We are now eyeing 2021 with no small amount of skepticism and view anyone with predictions further than the next 10 minutes with a raised eyebrow.

When it comes to event trends, though, we have applied logic and hands-on experience to explore what 2021 will bring.

Do you agree with these 2021 event trends?

5 Event Trends to Look Out For

We know that humans are social animals. We yearn to be together in groups again, feeding off each other’s energy, networking, and enjoying face-to-face interactions. Based on this, company and social events are not going anywhere.

They must simply morph into what we need in today’s world.

We’ve always been advised to hope for the best and plan for the worst. Here’s what that looks like.

1. Smaller Events

While the jury is out on exactly how long COVID is going to plague us, there is no doubt that we won’t be diving head-first into Woodstock style festivals for a little while yet.

Smaller events that allow for social distancing and that offer a lower risk to attendees are certain to thrive. Smaller events are by nature, more personal, and this intimacy is just what we need to reconnect with important clients, our scattered team, or potential new customers.

2. Outdoor Events

As much as we want to be together with our tribe, we also don’t want to get sick.

Medical professionals assure us that the risk of infection in an outdoor space is significantly lower due to the constant movement of air and the rate at which the droplets are diluted from a constant stream of fresh air. (As an aside, an outdoor event also reduces stress and tension in attendees. Who doesn’t need that?)

3. Technology

It may have taken a little while to get into the rhythm of virtual meetings. Nevertheless, the supporting technology has exploded into some of the most exciting innovations we’ve ever seen.

Smaller live events can tack on a host of virtual attendees who can interact and participate as if they were there in person. Multimedia is prolific and often far more engaging than a traditional keynote speaker.

AI allows for matchmaking apps to link up attendees with potential synergy to make events even more useful for all.

4. Creativity

Along with the flood of event, tech comes the opportunity to create an exciting and memorable event.

Event entertainment trends include hybrid events, personalized experiences, dedicated breakout rooms, and appealing performances. Enticing backdrops to a virtual event with artistic or interactive entertainment or immersive experiences are available with the right event company.

Basically, if you can imagine it, we can do it.

5. Personalization

The WIIFM mindset is here to stay. Putting yourself in the position of an attendee who wants to know, What’s In It For Me, will highlight another key event trend.

Almost 70% of companies surveyed in a recent report indicated that personalization for their customers is a top priority for them. Again, thanks to galloping technology you can include bespoke offers, polls and surveys, personal schedules, gamification, tutorials, and other materials based on their unique interests and goals to drive engagement.

Event Planning Made Simple

We won’t argue that the future remains a complete mystery to us all. However, we do know that applying a practical and measured approach to your event planning schedule will reap dividends.

Our team at Big Bold Thinkers are carefully exploring current event trends to ensure that we stay at the cutting edge, organizing the most creative, engaging, and memorable events for your business. Please take a moment to subscribe to our blog for entertaining, practical, and relevant information.

5 Chatbot Sales Funnels Designed to Increase Sales

Posted on by Alice Momo

Chatbots are endlessly useful tools. They save time and money, they answer important questions, and they keep customers happy.

More and more businesses are using chatbots to increase customer satisfaction levels and answer pressing queries. But aside from the already awesome attributes Chatbots bring to the table, now, many companies are seeing their potential as salespeople of sorts, as well.

What does this mean exactly? As it turns out, there’s a chatbot sales secret that brands are beginning to discover. Chatbot sales funnels are all the different ways in which these digital assistants can help to increase sales and revenue. Read on to find out what they are.

1. Lead Nurturing

Leads are potential customers that have expressed an interest in a business. They need to be excited and delighted so that they will move through the sales funnel until they eventually become customers. Part of this process is known as lead nurturing.

Chatbots can nurture leads in that they provide quick answers, useful information, and can be automated so that they are always working toward this goal.

2. Predictive Analysis

Chatbots are intelligent tools with immediate access to a wealth of data and information. This is important because this data can be used to predict customer behaviour. In this way, chatbots are capable of identifying good or qualified leads and focusing attention on these customers in particular.

3. Social Media Marketing

Another great feature of chatbots is that they can be easily integrated into social media marketing campaigns. Building brand awareness is crucially important, as it gives business access to more and more potential customers. Two of the first steps in the sales funnel are awareness and engagement, and chatbots reaching out to potential customers via social media is a great way to conquer both.

4. Improved User Experience

There are two things we know for sure about customers. They like to have 24/7 access to brands, and they like to have their questions answered immediately.

With chatbots, both of these things are a given. This means more satisfied customers, more returning business, and increased revenue streams.

5. Smart Shopping Assistance

Because of the customer data and information they have access to, chatbots are great at making shopping recommendations to customers. They can upsell or cross-sell, offering items that they predict the shopper will like and making the shopping process much easier. This results in more products sold and happier customers.

They can also persuade shoppers to stay if they look as though they are about to abandon their cart or exit the site, which can help to save potentially lost sales.

The Chatbot Sales Secret of Chatbot Sales Funnels

There are so many ways chatbots can be used, but for the most part, the chatbot sales secret of chatbot sales funnels is one use that is under-utilized. Don’t underestimate the power of the chatbot, it could end up costing you more than you’ll know.

If you’re looking to build your brand, increase sales or help your business to grow, get in touch with us today to see how we can help.

Optimize Your Campaigns With These Seasonal e-Commerce Trends and Tips

Posted on by Alice Momo

Your latest e-commerce marketing campaign was not the huge success that you had hoped and expected. Still, you were so sure that you’d hit all the right spots to entice your customers and generate more profits! What did you do wrong, exactly?

The answer is often this: you didn’t quite nail the seasonality of your campaign. Meaning, your content might have been great, but it was simply out of sync with what your audience was interested in at that specific time of the year.

In this article, we’ll reveal the most effective and successful seasonal e-commerce trends and tips that will turn your next campaign into a triumph (and sky-rocket your revenues).

Keep an Eye on the Calendar

Are there any holidays coming up? Any special festivities that are local to you and your business? Make sure you keep checking the calendar for any upcoming events that might generate interest in a particular item.

And if you sell that item, then this is the perfect time to build a campaign around it and send it out ASAP. Similarly, when the holiday season approaches, you might also want to offer gift wrapping and gift card options, which are usually very well received during those periods.

You want to strike the iron while it’s hot, as this will enable you to attract more customers and snatch them from the competition.

Become Weather-Savvy

In a similar fashion, you’ll also need to keep your eyes peeled for any weather changes. Of course, this might not be hugely relevant to every single business out there, but big weather disruptions can actually affect more companies and customers than you think.

Try to turn this to your advantage, by offering products or services that are useful for your audience to get through a particularly challenging time, weather-wise.

Keywords Are Your Friend

Another great way to optimize your digital marketing strategy is to perform regular checks on keywords. What are the most searched keywords at the moment, within your niche? Can you incorporate any of them into your digital marketing so that more people become aware of your brand and products?

Keywords are more crucial than you might think, as they can offer you a detailed and up-to-date overview of what your customers are looking for at a specific moment in time. So, start learning how to use them to your advantage.

Get Ready to Conquer the Market With Our Seasonal e-commerce Trends and Tips

With our seasonal e-commerce trends and tips, you are now prepared to turn your next digital marketing campaign into an utter success. If you know exactly what people need now and in the short term, you’ll be able to adapt your strategy so that it addresses those needs, and fulfills them.

Are you keen to learn more about digital marketing? Then you should head over to our website and discover our service portfolio. And if you think we might be able to help with your strategy, simply get in touch with us.