By 2025, it’s estimated that almost three-quarters of internet users will access the web solely via their smartphones.

Not only did smartphones give consumers more access to the web, but they changed the digital marketing landscape forever. Because of this, it’s vital that all businesses focus on mobile marketing. If not, you limit your potential growth and overall revenue.

But don’t panic if you’re not familiar with mobile marketing. It’s not hard to master, yet it can change your business fortunes.

In this article, we’ll share some simple but powerful mobile marketing tips. Add these to your digital strategy and see the difference almost instantly.

Read on for more information.

Ensure Your Website Is Mobile Friendly

Before you jump straight into creating new digital marketing campaigns, it’s important to cover the basics. It’s vital that your website is mobile-friendly.

Your website is your online shop and needs to be accessible to everyone. And, due to the increase in mobile internet users, search engines have made this a priority.

In fact, Google has admitted that mobile-friendliness is a major ranking factor. So, if your website isn’t optimized for mobile, then you have zero chance of landing the number one spot.

But don’t panic, because it’s an easy fix.

WordPress has lots of mobile-friendly themes, and some are even free. If you don’t use WordPress, then ensure your host offers these types of themes, or hire a web designer to help.

Create a Google My Business Page

Mobile users are different from desktop users in that they want answers quickly. They’re often on the go and don’t have time to read long articles or spend time browsing the web.

They often carry out searches like ‘best Chinese restaurants near me’ or ‘local convenience stores’. After the search, the top results are usually Google My Business listings.

These types of listings show an address, services offered, and even customer reviews. They make it easy for people to find the services they need quickly.

It’s free to set up a Google My Business account and we recommend you do. Not only does it help with SEO, but it’s useful for lead generation marketing.

Start Utilizing Social Media

Most social media engagements come from mobile users, so it’s important you’re active on the platforms.

Start implementing a social media strategy into your marketing campaign. This could be scheduling posts and creating Facebook ads.

Remember, a good tip to get engagement on social media is to ask questions. People love to offer their opinions, so ask for feedback on products and services.

Simple Mobile Marketing Tips You Should Know

We hope you have enjoyed reading our article on mobile marketing tips.

As you can see, there are easy ways to help boost your mobile marketing strategy. By implementing these, you should see an increase in organic traffic and conversions.

Finally, if you want help with mobile marketing, then contact us to see how we can assist.