How to Create a Brand Voice That Boosts Your SEO Strategy

If you own a business, you already know how important it is to have a digital presence and a loyal base of followers on the internet. According to new information from the PEW Research Center, 85% of Americans are on the internet daily, with over 30% online constantly throughout the day.

The question is how, do you connect with them and convert them into customers? The answer is simple – through an effective SEO strategy and consistent brand voice development.

Keep reading this comprehensive guide to learn how to create a brand voice and use it to give your company an SEO advantage over the competition.

1. Decide Who Your Target Market Is

You may be wondering what is brand voice anyways? It has to do with the way you connect with your consumers, the way you communicate as a business.

With that being said, to develop a compelling brand voice strategy, it’s critical to know who your customer base consists of. If you haven’t done any research on your target market, now is the time. It would help if you researched to find things like their:

  • Age range
  • Interests/ hobbies
  • Average income
  • And preferences

Knowing your customer base can help give you clues about how you should develop your brand voice and what style to use.

2. Develop a Brand Personality

When thinking about your digital marketing strategy, it’s important to consider who you are as a business and what you represent, or what your values consist of. These traits and tendencies become your brand personality over time – it’s the way you are viewed in the customer’s eyes.

You should also consider what the consumer wants from you. Do they want you to be funny? Or do they want you to keep it professional? The more you know your customers and what they want from you, the easier it will be to develop your brand personality.

As your brand personality is developing, it will become an integral part of your brand voice strategy.

3. Stay Consistent

A significant component of building a brand voice and gaining an SEO advantage is staying consistent. Being consistent on all platforms, including social media, can help you find new consumers and engage with existing ones.

Social media is a critical component in any digital marketing strategy. According to recent information, nearly 80% of all individuals have at least one social media profile. The secret is to stay consistent with content and to engage with users regularly.

4. Evaluate and Adjust

Like with any SEO strategy, it is vital to evaluate and adjust your performance regularly. You should be evaluating things like where your website traffic is coming from, is it from:

  • Organic content
  • Social media
  • Videos

You can track the performance and see where you are most successful with gaining traffic. Then, adjust your content as needed. If people are less engaged on your socials, consider altering your brand voice strategy slightly and see if you notice any improvements.

Developing Your Brand Voice: Getting Started

The most important part of developing your brand voice and enhancing your SEO strategy is getting started. The longer you wait, the more time the competition has to pull ahead. Remember to stay consistent and let your unique brand connect with the consumers.

If you are ready to grow your digital presence and develop your brand voice, contact us today, and we can help you get started on your digital journey.

How To Keep Attendees Engaged During a Virtual Event

With the current pandemic, most marketers have resulted in virtual events. These events offer various benefits, such as greater audience reach and increased revenue. But, there’s one major drawback: virtual fatigue.

Most people are constantly on their screen with back-to-back video calls, which can be very tiring and boring. To keep your attendees engaged and invested in the event, you’ll need to find ways that can combat the videoconferencing fatigue.

Here are some essential tips to improve digital engagement.

Spark Anticipation

To get your audience excited about a specific virtual event, consider delivering something beforehand, which makes them look forward to the event. For example, you can let the attendees know that the speaker will be a prominent or famous person. You could also include a printed schedule that lets the attendees know what they’ll gain and learn from the event.

Keep Your Audience Engaged

Most people tend to have short listening spans. It’s essential that you keep the audience engaged by asking questions and giving them time to share their ideas. Call them out by name as you ask questions to keep them focused and attentive.

Another great way to keep your audience engaged is using polls. Polls allow the audience to share their opinions and compare their thoughts with those of other attendees. This can be very insightful, especially in generating ideas.

Implement Breaks During Virtual Events

While breaks may give room for the audience to leave and not come back, having breaks is crucial in reducing the need to multitask. If you state in advance that there will be breaks at a certain point, your attendees can avoid multitasking since they’ll have time to handle other tasks.

Before the break, you can tease your audience with an exciting story or announce to cover a great topic after the break. That way, every attendee will be looking forward to the next session. During breaks, you can also treat your audience to a virtual lunch by sending gift cards before the event.

Ensure the Presenter Is Engaging

Live events can be boring if the presenter is not engaging or interesting. Virtual events can be even worse since there are so many distractions and no one else near you to keep you engaged. Be sure to find a presenter who can engage the audience and incorporate storytelling into their presentation.

Entertain Your Attendees

One effective way to combat virtue fatigue is to keep your audience entertained. You can invite a well-known singer or a magician to entertain the audience during the event. If it’s too technical, you can have the entertainment part prerecorded for the event.

You can also use games to engage your audiences in winning prizes. For example, you can have the attendees interact with each other and reach out to sponsors. In return, award them for taking part in the games.

Make Contingency Plans

Virtual events can get distracted by technical glitches. Be sure to have a contingent plan to ensure the event still runs as planned, even in a hitch or technical problem. That way, the audience can remain engaged without any disruptions.

Regardless of how the pandemic plays out, virtual events will still carry on. It’s best that you ask for feedback from your attendees on ways to optimize or improve their experience. You can also leverage the right tech to ensure you get the best virtual experience for your audience in the future.

If you’re planning to hold a virtual event, consider contacting the Big Bold Thinkers to get several creative and marketing services to make your event impactful.

The Change and Adaptation of Corporate Meetings

Do the words “virtual meeting” bring a chill down your spine? Or do you enjoy the option to wear comfy pants during corporate meetings?

Whatever your stance is on the matter, we can all agree the virtual meetings were the savior of 2020. When COVID-19 stopped in-person meetings, the corporate world had a choice: shut down the business, or move the office online.

As we continue to open up the world post-vaccine, virtual corporate meetings don’t seem to be going anywhere. However, in-person events are coming back (with some slight changes.) Keep reading to learn about the future of corporate events.

Virtual Corporate Meetings

There is a strong chance that everyone reading this article has attended at least one virtual meeting. According to this study, the number of meetings per person increased by 12.9%! Whether that meeting was for work, pleasure, or even a wedding, you’ve experienced what it feels like to go virtual.

While virtual meetings bring their own set of challenges (cue the millions of “your mic is off” moments we’ve all witnessed), they have proven to be helpful. Virtual meetings can help to bring more people together whilst also cutting costs on travel, lodging, and event management.

As we progress through the reopening phase, don’t expect to be rid of all virtual meetings. Especially with the number of workers who want to continue working from home. In fact, 70% of managers in this survey are more open to flexible remote working models than ever before.

All this to say: if you haven’t gotten comfortable with using a virtual meeting platform yet, you should! For more tips on how to create a powerful online event, check out our blog post here!

In-Person Corporate Events

Don’t let the statistics above fool you: lots of people are more than excited to get back to in-person events, (especially those living alone or living with children.)

While large in-person events may take some time to appear on your calendar, you can expect to see some events with a few changes. Let’s discuss what those changes may look like:

Smaller Events

We’ve spent more than a year either alone or with fewer people, so the thought of walking into a giant corporate meeting may scare away your staff.

Why not start planning smaller events?

Smaller corporate meetings offer more space for personalization and teamwork: more people can participate in exercises, there’s more space for movement, and costs can even be cut dramatically.

The adaptation of corporate meetings to be in smaller groups can offer a lot of benefits to your employees and the company as a whole.

Outdoor Events

If you are still looking to host many employees at one event, you may want to look into outdoor events.

Studies have shown that the concentration of viral particles of COVID-19 is higher indoors than outside, which means that outdoor events are proven to be safer.

To ease your employees back into in-person corporate events, you may want to opt for an outdoor space. Transitioning back to “normal” is hard enough, why not make it easier on your team if you can?

Corporate Meetings Will Continue to Change Form

Technology has drastically shifted the way that corporate meetings function. If all of these changes can happen in just one year, think of what will come in the future!

The look of corporate meetings might change, but the purpose is the same: strengthen your team and grow your business. If you’re looking for more tips on how to do that, check out our blog!

If you are looking to grow your business through marketing, contact us! We’ve got your back.

Why Gamification is the Latest and Greatest Way to Engage

Did you know that 95% of employees like using elements of gaming in their work?

If you want to find more ways to engage your employees, clients, and potential clients, gamification might be the answer you’re looking for.

Here is a breakdown of gamification and how it works.

What Is Gamification?

Gamification is the process of adding a game or play-like element to your work or website. It’s a way to have your employees or clients engage with your content on a new and enticing level.

Highly engaged employees less likely to leave your workplace and do better work in general. However, considering only 29% of millennials feel engaged at their jobs, companies need to figure out how to re-engage their millennial workforce.

If you are looking to market yourself uniquely, gamification works the same way on potential clients. Potential clients remember gamified content and are more likely to come back because humans are inherently competitive.

The Evolution of Gamification

Gamification has been around for years now, but it didn’t start gaining traction until the 2000s. Video games are built on the principle of behavior reinforcement through reward.

At their core, rewards programs can be considered gamification. Still, it wasn’t until later that companies started playing with the idea of adding actual games or game-like elements to their websites.

With the invention of apps, gamification came to the forefront. Companies like FourSquare and Pokemon Go brought gamification into the mainstream. Uber also uses gamification through its stars program.

Gamification Drives Engagement

Here is why and how gamification works.

Humans are wired for play and reward systems. So when we achieve points or level up, it releases dopamine in our brains, making us feel good.

If you use gamification, it ensures your client or employee associates your brand or website with a positive experience. This builds positive neural pathways in their brains to your brand.

Gamification also draws employees and clients in because it makes them feel like they are in control. In addition, they get to choose how to interact with your brand, which makes their experience more enjoyable.

How You Can Use Gamification

If you want to try to implement gamification at your company, there are a few things you should keep in mind.

Adding a game for the sake of adding a game likely won’t get you anywhere. Instead, it would be best to consider a clever way to integrate your product or service with the game element to leave a lasting impression.

These days virtual event gamification can also help keep your remote workers engaged. Offering a virtual trivia night where employees can keep a running tally of who is winning

Gamification Is a Powerful Tool

Gamification could be the answer you’re looking for to drive engagement on every level.

If you can think of a great way to integrate your brand with a gaming element, you will see an uptick in engagement.

Want to know how to add gamification to your marketing strategy? Get in touch!