Did you know that 95% of employees like using elements of gaming in their work?

If you want to find more ways to engage your employees, clients, and potential clients, gamification might be the answer you’re looking for.

Here is a breakdown of gamification and how it works.

What Is Gamification?

Gamification is the process of adding a game or play-like element to your work or website. It’s a way to have your employees or clients engage with your content on a new and enticing level.

Highly engaged employees less likely to leave your workplace and do better work in general. However, considering only 29% of millennials feel engaged at their jobs, companies need to figure out how to re-engage their millennial workforce.

If you are looking to market yourself uniquely, gamification works the same way on potential clients. Potential clients remember gamified content and are more likely to come back because humans are inherently competitive.

The Evolution of Gamification

Gamification has been around for years now, but it didn’t start gaining traction until the 2000s. Video games are built on the principle of behavior reinforcement through reward.

At their core, rewards programs can be considered gamification. Still, it wasn’t until later that companies started playing with the idea of adding actual games or game-like elements to their websites.

With the invention of apps, gamification came to the forefront. Companies like FourSquare and Pokemon Go brought gamification into the mainstream. Uber also uses gamification through its stars program.

Gamification Drives Engagement

Here is why and how gamification works.

Humans are wired for play and reward systems. So when we achieve points or level up, it releases dopamine in our brains, making us feel good.

If you use gamification, it ensures your client or employee associates your brand or website with a positive experience. This builds positive neural pathways in their brains to your brand.

Gamification also draws employees and clients in because it makes them feel like they are in control. In addition, they get to choose how to interact with your brand, which makes their experience more enjoyable.

How You Can Use Gamification

If you want to try to implement gamification at your company, there are a few things you should keep in mind.

Adding a game for the sake of adding a game likely won’t get you anywhere. Instead, it would be best to consider a clever way to integrate your product or service with the game element to leave a lasting impression.

These days virtual event gamification can also help keep your remote workers engaged. Offering a virtual trivia night where employees can keep a running tally of who is winning

Gamification Is a Powerful Tool

Gamification could be the answer you’re looking for to drive engagement on every level.

If you can think of a great way to integrate your brand with a gaming element, you will see an uptick in engagement.

Want to know how to add gamification to your marketing strategy? Get in touch!

Leave a comment