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Month: August 2021

Creative Ways To Design Event Banners, Flyers or Posters

Posted on by Alice Momo

Creating Remarkable Event Banners

An efficiently designed event banner or event poster is your brand ambassador which promotes, advertises or creates awareness for your passion project. A professionally designed custom banner will help you reach out to all the business owners and senior marketing managers in your area.

It is estimated that 65% of marketing personnel use eye-catching designs to attract people toward making purchases from their businesses. There is no right or wrong way to design banners, posters or flyers, but these easy-to-follow design tips will help you maximize the desired marketing impact.

Step-by-Step Guide for Creative Designs

With advanced software available in the market, designing creative event banners and flyers is not intimidating or elusive anymore.

Step 1: Decide an Objective

The messages printed on the event posters should be very specific according to the type of event you are promoting in order to attract your target audience.

Step 2: Identify Your Target Audience

The next step is to identify your target audience. They can be business owners, senior marketing management and marketing personnel. Therefore, the language, colors and message should speak directly to your audience.

Step 3: Outline the Location

Each display location requires a uniquely designed poster or banner to match the display backdrop. You can also design and share your flyers and posters digitally on social networking platforms to avoid any distribution hassle.

Step 4: Determine Design Size 

Determine the size that is best for your event before creating the design.

Step 5: Design the Concept

Let your imagination flow and allow all ideas without thinking about having a perfect design. Write suitable headlines to show the event’s objectives. Organize text elements following the theme and size of the banner, flyer or poster. Approach the audience with a short and catchy message that includes a call for further action. Creatively use relevant images and graphics to create a strong impact on the viewer.

Step 6: Create an Effective Layout

The design layout should be well balanced with proper spacing, a visible company name and an optimally positioned logo. The call to action must be explicitly stated for the audience to avoid any miscommunication.

Step 7: Feedback

Take honest feedback about the flyer, poster or banner from industry experts before releasing it. Make appropriate changes accordingly.

Step 8: Distribution

Distribution should be done through both electronic and print media. Use social media platforms to reach your audience. Also, determine the print number to get the flyers, posters and banners printed for distribution in a cost-effective manner.

Use the above easy-to-follow steps to develop some great poster design ideas as communication and branding is the key to running successful businesses and managing events. You can also use template options for designing that are available online through various event graphics company websites.

If you still have any queries regarding designing event banners, flyers or posters, contact us using the form or email us directly to get a quick and customized response.

Grow Your Business with Online Exhibitions

Posted on by Alice Momo

Today, many businesses are choosing online exhibitions to connect with customers and clients. Many companies are relying on virtual meetings and events to weather the pandemic as they offer several advantages to both the brand and the audience. If you’re trying to decide whether to engage your target audience with an in-person event or virtual event, here are some of the benefits of an online exhibition that are too good to be ignored.

Cost-Efficient

Virtual events are less expensive to host than in-person events. Of course, each event, whether in-person or online, is unique. However, the cost of a trade show can run thousands of dollars simply to rent the facility. Other costs may involve speakers, food, insurance, materials, staffing, etc. A virtual event can reduce your price tag by thousands. Keep in mind that attendees can also save money on travel costs, which may entice more people to signup for the online event.

Larger Audience

A virtual event can accommodate many more people than a physical event. As fewer cost is involved, the online exhibition allows you to target the global market and generally bring in a larger group of qualified leads who are genuinely interested in what is being offered.

Longer Lifespan

The main incredible thing about online events is that they can be enjoyed for a longer period of time than face-to-face events. The potential customer can access & go through the event content at their own pace and can even bring in some important leads even though the event has ended.

Better Analytics

When you host an in-person event, it can be challenging to monitor your attendee’s behaviour. Online event analytics gives companies a more accurate picture of event performance & attendee’s responses. These data will help you build better events in the future and find ways to stand out from the crowd.

Online Exhibitions Here to Stay?

Once this pandemic situation gets back to normal, online exhibitions will likely be still around. Many businesses have realized the importance of virtual technologies and their valuable benefits.

But right now we cannot predict what the future holds. Online exhibition events are likely to stay and companies will plan the perfect balance between physical events and online benefits.

If you’re thinking about hosting an event online but are unsure where to start or what technology to rely on, Big Bold Thinkers can help. We offer flexible and scalable marketing and event solutions for all types of businesses and organizations. We can help you design an online event that’s strategically aligned with your business and digital marketing goals. Contact us today to learn more.

How to Easily Incorporate Video into Your Customer Support Strategy

Posted on by Alice Momo

Have you been struggling to find a way to make your customer service more successful? We have the solution for you! Introducing video! Video is an excellent tool that can help increase conversions and improve customer satisfaction. These tips will show you how to incorporate video into your current customer support strategy, so read on to learn more about this easy-to-use and effective marketing technique.

What Is a Customer Support Strategy?

A customer support strategy is a marketing technique that can help improve and maintain your reputation with clients. It also helps to retain current customers while attracting new ones. It is typically a step-by-step plan you have in place for improving how you interact with customers and the interaction metrics linked to those initiatives. It allows you to create better communications, improve customer service, and ultimately increase the rate of success of your brand. A successful customer support strategy must be interactive, consistent, and secure. It must also include the infrastructure and processes you need to hold your customer support operations.

Use Short Videos to Answer Frequently Asked Questions

It’s easy to get overwhelmed in a call-center environment. As a customer service representative, how can you make sure that customers are happy and want to continue their call? By offering quick answers to their questions. If your business is struggling with customer service, think about how you can use short videos to answer frequently asked questions. Since most customer service professionals have little time to spend with each customer, videos allow them to take care of their customers faster and quicker.

  • Post your videos on your company’s YouTube channel.
  • Put a link to the relevant video in the email when customers send inquiries to you via email. This way, they can watch the short video before replying to their message with more information if needed.
  • Include them at every possible customer touchpoint: support desk chat, phone, email, and social media.

This strategy is a surefire way of making sure that customers are satisfied without keeping them on the line for long periods of time.

Resolve Customer Issues with Video Chat

Video chat is a great way for you to resolve customer issues in real-time. Imagine if you could see the person’s face when they’re telling you about their problem, not just hear them over the phone! If your customers are having trouble with an order or want help setting up their account, video chat is a terrific solution. You can get all of your questions answered quickly and easily without any confusion.

Video chat has also become popular among businesses as it provides security by being able to identify who someone is before talking with them on the phone or in person. Video chat is also great for businesses that operate internationally because it allows the customer to see what you’re doing on your end in real-time, which can make them feel more secure and safe from fraud. It also makes things easier on both ends, as there’s no need for support staff to repeat themselves.

Build a Library of Training Videos

If you want your customers to understand how to use your product or service, it needs a training video. Let me show you how to create one in just five minutes with these simple steps:

  1. Record a one-minute introduction about the topic you’ll address in the video.
  2. Explain what will happen in this training on screen.
  3. Show step-by-step instructions for using your product or completing the necessary task.
  4. End with another one-minute recap about what was covered.

Create Customer Onboarding Videos

Creating customer onboarding videos can be a great way to guide customers through the process of setting up their accounts. It’s important for businesses to provide clear instructions and guidance for customers on how they should use your product or service, so they get the most out of it, but the video is an even better option because you are able to show them exactly what they need to do.

In the age of digitalization, where time is more precious than ever before, it’s important for businesses to adopt new strategies to help their customers. Videos are a great way to answer frequently asked questions without having to spend too much time on each call. Have you tried this technique? What was your experience like? Let us know in the comments below!

Eye-Catching: Best Practices for Using Call-to-Action Buttons

Posted on by Alice Momo

Just over half of small businesses had a website in 2017. While things may have changed in the past four years, it is startling to see how many of us still struggle with the technology we use every day. It also gives us an impression of how vast the internet is.

The good news is that we’re here to help. We understand that setting up a business website can be difficult, even if you’re internet savvy. One of the toughest challenges is creating call-to-action buttons.

What is a call-to-action button, though, and how do you make one? We’ll answer those questions in the paragraphs below.

What Is A Call-to-Action Button?

Before we set up a call-to-action button, we should discuss what a call-to-action button is. A call-to-action button is a button that takes the user to a certain part of your website.

The button is paired with a call to action, which encourages the reader to do something, like shopping at their store or reading more about them. There are a lot of call-to-action uses, but they all share the goal of attracting clients.

1. Clear and Concise

A successful call-to-action should utilize active words. Active words clearly outline what you want from the customer. ‘Click the link’ for instance, isn’t a great choice of words because it doesn’t tell the reader where the link leads.

The best call-to-action buttons use phrases like ‘contact us,’ ‘write for us,’ and ‘read our blog.’ We know the moment we read them what they’ll do.

Calls-to-action should be more than clear, though. It’s important that you use as few words as possible. You may be an incredible writer, but nobody will read an entire page just to click a link.

2. Use Colors

Good call to action buttons use color to great effect. Color can be an excellent way to make your call-to-action buttons stand out. Your buttons should contrast against the background to make them more eye-catching.

If you want to play to the odds, certain colors work better than others. The two most successful seem to be orange and green.

Knowing the right color combinations can also help you promote your business in other ways.

3. Button Uses

Deciding what to do with a call-to-action button is often a difficult choice because you have so many options when it comes to advertising. Many companies choose to put calls to action on their social media accounts.

According to statistics, over 95 percent of Fortune 500 companies used social media in the past few years. The majority of the planet uses social media in some capacity, so it’s a great place to find customers.

 What to Know About Call-to-Action Buttons

Setting up call-to-action buttons can seem confusing, but it gets much easier once you have all of the information. We’ve offered some advice in this article, but there are more ways to use a call-to-action button than we could cover in a few paragraphs. Feel free to do more research or come up with your own ideas if you wish.

If you want to know more about business and marketing please visit our site. We encourage you to contact us if you are in need of marketing for event-planning services.