Just over half of small businesses had a website in 2017. While things may have changed in the past four years, it is startling to see how many of us still struggle with the technology we use every day. It also gives us an impression of how vast the internet is.
The good news is that we’re here to help. We understand that setting up a business website can be difficult, even if you’re internet savvy. One of the toughest challenges is creating call-to-action buttons.
What is a call-to-action button, though, and how do you make one? We’ll answer those questions in the paragraphs below.
What Is A Call-to-Action Button?
Before we set up a call-to-action button, we should discuss what a call-to-action button is. A call-to-action button is a button that takes the user to a certain part of your website.
The button is paired with a call to action, which encourages the reader to do something, like shopping at their store or reading more about them. There are a lot of call-to-action uses, but they all share the goal of attracting clients.
1. Clear and Concise
A successful call-to-action should utilize active words. Active words clearly outline what you want from the customer. ‘Click the link’ for instance, isn’t a great choice of words because it doesn’t tell the reader where the link leads.
The best call-to-action buttons use phrases like ‘contact us,’ ‘write for us,’ and ‘read our blog.’ We know the moment we read them what they’ll do.
Calls-to-action should be more than clear, though. It’s important that you use as few words as possible. You may be an incredible writer, but nobody will read an entire page just to click a link.
2. Use Colors
Good call to action buttons use color to great effect. Color can be an excellent way to make your call-to-action buttons stand out. Your buttons should contrast against the background to make them more eye-catching.
If you want to play to the odds, certain colors work better than others. The two most successful seem to be orange and green.
Knowing the right color combinations can also help you promote your business in other ways.
3. Button Uses
Deciding what to do with a call-to-action button is often a difficult choice because you have so many options when it comes to advertising. Many companies choose to put calls to action on their social media accounts.
According to statistics, over 95 percent of Fortune 500 companies used social media in the past few years. The majority of the planet uses social media in some capacity, so it’s a great place to find customers.
What to Know About Call-to-Action Buttons
Setting up call-to-action buttons can seem confusing, but it gets much easier once you have all of the information. We’ve offered some advice in this article, but there are more ways to use a call-to-action button than we could cover in a few paragraphs. Feel free to do more research or come up with your own ideas if you wish.
If you want to know more about business and marketing please visit our site. We encourage you to contact us if you are in need of marketing for event-planning services.