Have you been struggling to find a way to make your customer service more successful? We have the solution for you! Introducing video! Video is an excellent tool that can help increase conversions and improve customer satisfaction. These tips will show you how to incorporate video into your current customer support strategy, so read on to learn more about this easy-to-use and effective marketing technique.
What Is a Customer Support Strategy?
A customer support strategy is a marketing technique that can help improve and maintain your reputation with clients. It also helps to retain current customers while attracting new ones. It is typically a step-by-step plan you have in place for improving how you interact with customers and the interaction metrics linked to those initiatives. It allows you to create better communications, improve customer service, and ultimately increase the rate of success of your brand. A successful customer support strategy must be interactive, consistent, and secure. It must also include the infrastructure and processes you need to hold your customer support operations.
Use Short Videos to Answer Frequently Asked Questions
It’s easy to get overwhelmed in a call-center environment. As a customer service representative, how can you make sure that customers are happy and want to continue their call? By offering quick answers to their questions. If your business is struggling with customer service, think about how you can use short videos to answer frequently asked questions. Since most customer service professionals have little time to spend with each customer, videos allow them to take care of their customers faster and quicker.
- Post your videos on your company’s YouTube channel.
- Put a link to the relevant video in the email when customers send inquiries to you via email. This way, they can watch the short video before replying to their message with more information if needed.
- Include them at every possible customer touchpoint: support desk chat, phone, email, and social media.
This strategy is a surefire way of making sure that customers are satisfied without keeping them on the line for long periods of time.
Resolve Customer Issues with Video Chat
Video chat is a great way for you to resolve customer issues in real-time. Imagine if you could see the person’s face when they’re telling you about their problem, not just hear them over the phone! If your customers are having trouble with an order or want help setting up their account, video chat is a terrific solution. You can get all of your questions answered quickly and easily without any confusion.
Video chat has also become popular among businesses as it provides security by being able to identify who someone is before talking with them on the phone or in person. Video chat is also great for businesses that operate internationally because it allows the customer to see what you’re doing on your end in real-time, which can make them feel more secure and safe from fraud. It also makes things easier on both ends, as there’s no need for support staff to repeat themselves.
Build a Library of Training Videos
If you want your customers to understand how to use your product or service, it needs a training video. Let me show you how to create one in just five minutes with these simple steps:
- Record a one-minute introduction about the topic you’ll address in the video.
- Explain what will happen in this training on screen.
- Show step-by-step instructions for using your product or completing the necessary task.
- End with another one-minute recap about what was covered.
Create Customer Onboarding Videos
Creating customer onboarding videos can be a great way to guide customers through the process of setting up their accounts. It’s important for businesses to provide clear instructions and guidance for customers on how they should use your product or service, so they get the most out of it, but the video is an even better option because you are able to show them exactly what they need to do.
In the age of digitalization, where time is more precious than ever before, it’s important for businesses to adopt new strategies to help their customers. Videos are a great way to answer frequently asked questions without having to spend too much time on each call. Have you tried this technique? What was your experience like? Let us know in the comments below!