April 2021 - Big Bold Thinkers

How to Create A Powerful Communication Strategy for Your Next Online Event

Posted on April 20, 2021August 26, 2021 by Alice Momo

Did you know the average business can spend up to 24% of a yearly budget on digital marketing? Those funds are often used to develop an effective communication strategy. That strategy can include increasing online presence, creating new social channels, and more.

But what about your business’s online event strategy or event promotion? In today’s climate, there are many. You may struggle to keep your business, team, and clients engaged.

Do you want to connect international teams? Or, do you want to impress an important client? Then, you must design a successful online event to achieve these goals.

So, how can you improve your business communication to elevate your next event? Read on to discover our best strategies to foster collaboration and growth.

Know Your Purpose

Your online event should be planned to meet a particular goal or serve a business purpose. When you are clear on the purpose of the event, you can launch your communication strategy and drive the event.

Want to gain clarity around your event purpose? Here are some questions to ask:

Why am I hosting this event?
Does my business need this event?
Will this help grow revenue or attract clients?

Know Who You Serve

How can you create an effective communication strategy for your online event if you don’t know who you serve? Creating a buyer persona can identify this information. You can collect data and use it to streamline your communication strategy.

Activation Phase

Client awareness is nothing without activation. For example, Big Bold Thinkers can help convert awareness into bottom-line results. The team helps influence behaviour where consumers and brands meet.

Be Prepared

You will need to plan out each step of your online event. The organization helps to prevent technical issues or delays.

Choose Your Channels

Your channel choice should align with your event goals and client persona. Is your client base traditional? An email blast with a formal RSVP should work.

A digital marketing team can help choose the most effective channels. They can create the ideal event marketing strategy for your business.

Confirm Attendees (and Remind Them)

Confirm attendees and organize the data. But, don’t forget to communicate reminders through your chosen channels.

Go Time!

The online event is finally here! But don’t relax just yet. Have a communication plan in case of technical delays or other unforeseen circumstances.

Follow Through

Once your online event is over, don’t miss the opportunity to follow up with your clients and team. Communicate and ask for feedback. This follow-up and attention to detail will go a long way to build your company’s reputation and brand awareness.

A Powerful Communication Strategy Can Improve Online Events and Grow Your Business

An effective communication strategy is more than a way to keep your team organized or serve your clients. By developing this strategy and applying it to your next online event, you can grow your business. Online events are a way to attract or deter clientele.

By running a smooth and memorable online event, you can set the tone for your brand and company. This can result in increased sales, loyalty, and brand awareness.

Do you need help developing this strategy for your next event? Contact Big Bold Thinkers to subscribe to the blog to learn more and inquire about services.

Pro Tips on How to Use Animation For Marketing

Posted on April 17, 2021August 26, 2021 by Alice Momo

Are you thinking of branching out of your traditional marketing methods? If you are, take a moment to consider animation for marketing.

These colourful and stylistic videos can work as commercials, promotional info-vids, or clips that could go viral. However, you can’t simply write a script and hire animators to make any kind of video. You need to be on the lookout for a few key aspects.

Don’t fret, we’ve got pro tips right here for you. Read our guide on important tips for using animation in marketing:

Tell a Story

Don’t use the animation purely as a means to increase sales. People will notice when your intentions aren’t genuine and that it’s all about the money. Build a narrative that people can get behind.

People love a good story. Boost sales with animation by creating a story people can get attached to. Let them love the characters, the animation style, and the themes of the tale.

Mind the Length

Keep your videos short. Two minutes is the sweet spot for most platforms, especially YouTube. Keep in mind, you can later embed YouTube animations on Facebook or other social media platforms.

Minding the length is important because people browsing the Internet have a lot of distractions to filter. A long video might bore them out or scare them from even checking it out.

Find the Right Style of Animation in Marketing

Don’t forget that there are so many different animation styles. You could aim for something child-friendly or a style reminiscent of modern action cartoons. You could use animation commonly seen in infographic charts and videos or you could a Japanese anime style instead.

Learn to establish your brand by using the right tone and style.

Start using animation for marketing that caters to your target demographic. If most of your consumers are above the age of 50, you might want to use simple animations. If you market to a younger audience, a more slick and stylish animation could do better.

Plot Your Marketing Strategy

Don’t drop an animated video ad simply for the heck of it. Plot your marketing strategy to make sure it fits with the rest of your branding efforts. Take a moment to look at the numbers and plan when you can drop the animation clip and on which platform.

Is your audience more likely to see your new animation video on a Saturday morning or a Friday night? Is it more likely to find success on Facebook or if you spread it on Twitter and Instagram? Check the metrics and plan before you drop the video for people to see.

Follow These Tips for Effective Animation For Marketing

What are you waiting for? Take advantage of effective animation for marketing today. People love a good animated clip but make sure to give it a story, plan your strategy, mind your length, and find the right style.

Of course, you shouldn’t handle such a marketing endeavour on your own. Give us a call and let us help you design the perfect animated clip for marketing!

Why Your Brand Is More Than a Logo

Posted on April 15, 2021August 26, 2021 by Alice Momo

When you think about a brand, the first thing that comes to mind is probably a brand logo. The Nike swoop, the Twitter bird, and the Starbucks siren are all examples of popular logos that almost everyone in America would recognize instantly.

Having a brand logo that’s easy to recognize is important, but it’s not everything when it comes to building a brand. Let’s break down the other important aspects of brand marketing beyond just the logo.

The Importance of Building Your Brand

Here are the real important aspects of building a brand:

Your story
Your culture
Your values
Your products or services

As you can see, building a brand about so much more than just aesthetics. Before you build the perfect website or design the ideal logo, you need to take time to really discover your brand identity.

After all, your customers will remember you for your values and services before they remember your logo.

A great example of identifying a brand by its values is Tom’s. Sure, maybe you can picture their logo in your head, but the first thing you probably think about when someone mentions Tom’s is that they originated the one-for-one concept. For years, they gave away one pair of shoes and glasses for every pair purchased.

You don’t have to have a lofty charitable goal like Tom’s, but you do need to be clear on your values so you can communicate them to your customers. Take a few minutes to write out your company’s story, culture, and values.

The clearer you are on these parts of your brand, the more you will attract customers who align with you and will keep coming back.

Using Your Brand Identity for Brand Marketing

Now that you know what a brand’s true identity means, you can use it to make other brand marketing choices.

For instance, is your brand bold and adventurous? Choose a bright and iconic colour pallette for your aesthetics. Coco Cola’s bold red is a great example.

If your brand is about being welcoming, choose a more peaceful colour direction. Airbnb is a great example of this one.

Keep using this method to make all of your marketing and branding decisions. Yes, now you can finally work on that perfect brand logo.

When you are guided by your brand identity, everything will align and flow together. This is how your customers will come to remember you and you will build more and more brand recognition.

Big Bold Thinkers Can Help

At Big Bold Thinkers, we are experts in helping brands discover their identities. We know that building a brand is hard work and you have a lot on your plate as a business owner.

We can help you narrow in on your brand, and we can incorporate it into all of your brand marketing, including your brand logo, so you don’t have to worry about a thing.

We offer marketing, digital marketing, and events and activations services. Contact us here to get started today and subscribe to the blog for more branding resources.

A Clever Guide to Establishing Your Brand in 2021

Posted on April 9, 2021August 26, 2021 by Alice Momo

Experiencing difficulty in establishing your brand?

Every business is going through hurdles. Not only are there thousands, if not millions, of competitors but the recent pandemic also made it harder for businesses to survive. You’ll want unique and impactful ways to build your brand and make a lasting impression.

The good news is we’ve got three effective tips for you to follow. Read our guide right here and learn how you can establish your brand in no time:

Have a Sense of Humor

Sometimes, it’s okay to step away from a serious tone to have some fun. Start establishing your brand with a bit of humor.

Wendy’s is perhaps the most popular business when it comes to building their brand with humor. The company turns to Twitter to consistently roast competitors and even fans, all for good fun.

You can do the same. Let your audience know your business hasn’t shed its personality aside. Connecting on a human level helps consumers trust and prefer a brand more.

However, make sure you also know when to stop and not cross a sensitive line. Racist jokes and other forms of harsh insults shouldn’t become a part of your humorous arsenal.

Analyze, Analyze, Analyze

Not sure how to market brand concepts or new themes in 2021?

You should look hard at the numbers. Successful branding in 2021 requires taking a moment to study the metrics and then using that data to your advantage.

Learn how to know your audience better. Are your consumers mostly teenagers on TikTok and Instagram or are they young adults spread across Twitter, Facebook, and Reddit? Do your consumers check out video ads on social media and what day or time is most of your target demographic audience active?

Hop on Social Media

Social media marketing doesn’t directly affect your SEO or PPC efforts. However, these platforms become crucial tools for effective brand building in 2021. Most people are on some form of social media these days, from Facebook to TikTok and others.

Keep in mind that social media is where you get to directly communicate with your audience. These are the platforms where you’ll be the most exposed so take extra care when replying to comments or when posting new ads.

Don’t forget to ignore today’s paid social media trends either. Using tools like Facebook Pixel, paid video ads, and more can make or break your marketing and branding efforts.

Start Establishing Your Brand Today

What are you waiting for? Start establishing your brand with these crucial tips! Get on social media, study the numbers, and inject a sense of humor.

Using these tips, you can establish your brand’s personality and communicate better with your consumers. Of course, these aren’t the only tips and marketing strategies to follow.

That’s where we come in! We can provide expert tips and services to further establish your brand. Get in touch with us right here and let us help you build your brand in 2021 and beyond!