Are you thinking of branching out of your traditional marketing methods? If you are, take a moment to consider animation for marketing.
These colourful and stylistic videos can work as commercials, promotional info-vids, or clips that could go viral. However, you can’t simply write a script and hire animators to make any kind of video. You need to be on the lookout for a few key aspects.
Don’t fret, we’ve got pro tips right here for you. Read our guide on important tips for using animation in marketing:
Tell a Story
Don’t use the animation purely as a means to increase sales. People will notice when your intentions aren’t genuine and that it’s all about the money. Build a narrative that people can get behind.
People love a good story. Boost sales with animation by creating a story people can get attached to. Let them love the characters, the animation style, and the themes of the tale.
Mind the Length
Keep your videos short. Two minutes is the sweet spot for most platforms, especially YouTube. Keep in mind, you can later embed YouTube animations on Facebook or other social media platforms.
Minding the length is important because people browsing the Internet have a lot of distractions to filter. A long video might bore them out or scare them from even checking it out.
Find the Right Style of Animation in Marketing
Don’t forget that there are so many different animation styles. You could aim for something child-friendly or a style reminiscent of modern action cartoons. You could use animation commonly seen in infographic charts and videos or you could a Japanese anime style instead.
Learn to establish your brand by using the right tone and style.
Start using animation for marketing that caters to your target demographic. If most of your consumers are above the age of 50, you might want to use simple animations. If you market to a younger audience, a more slick and stylish animation could do better.
Plot Your Marketing Strategy
Don’t drop an animated video ad simply for the heck of it. Plot your marketing strategy to make sure it fits with the rest of your branding efforts. Take a moment to look at the numbers and plan when you can drop the animation clip and on which platform.
Is your audience more likely to see your new animation video on a Saturday morning or a Friday night? Is it more likely to find success on Facebook or if you spread it on Twitter and Instagram? Check the metrics and plan before you drop the video for people to see.
Follow These Tips for Effective Animation For Marketing
What are you waiting for? Take advantage of effective animation for marketing today. People love a good animated clip but make sure to give it a story, plan your strategy, mind your length, and find the right style.
Of course, you shouldn’t handle such a marketing endeavour on your own. Give us a call and let us help you design the perfect animated clip for marketing!
Leave a comment