When you think about a brand, the first thing that comes to mind is probably a brand logo. The Nike swoop, the Twitter bird, and the Starbucks siren are all examples of popular logos that almost everyone in America would recognize instantly.
Having a brand logo that’s easy to recognize is important, but it’s not everything when it comes to building a brand. Let’s break down the other important aspects of brand marketing beyond just the logo.
The Importance of Building Your Brand
Here are the real important aspects of building a brand:
- Your story
- Your culture
- Your values
- Your products or services
As you can see, building a brand about so much more than just aesthetics. Before you build the perfect website or design the ideal logo, you need to take time to really discover your brand identity.
After all, your customers will remember you for your values and services before they remember your logo.
A great example of identifying a brand by its values is Tom’s. Sure, maybe you can picture their logo in your head, but the first thing you probably think about when someone mentions Tom’s is that they originated the one-for-one concept. For years, they gave away one pair of shoes and glasses for every pair purchased.
You don’t have to have a lofty charitable goal like Tom’s, but you do need to be clear on your values so you can communicate them to your customers. Take a few minutes to write out your company’s story, culture, and values.
The clearer you are on these parts of your brand, the more you will attract customers who align with you and will keep coming back.
Using Your Brand Identity for Brand Marketing
Now that you know what a brand’s true identity means, you can use it to make other brand marketing choices.
For instance, is your brand bold and adventurous? Choose a bright and iconic colour pallette for your aesthetics. Coco Cola’s bold red is a great example.
If your brand is about being welcoming, choose a more peaceful colour direction. Airbnb is a great example of this one.
Keep using this method to make all of your marketing and branding decisions. Yes, now you can finally work on that perfect brand logo.
When you are guided by your brand identity, everything will align and flow together. This is how your customers will come to remember you and you will build more and more brand recognition.
Big Bold Thinkers Can Help
At Big Bold Thinkers, we are experts in helping brands discover their identities. We know that building a brand is hard work and you have a lot on your plate as a business owner.
We can help you narrow in on your brand, and we can incorporate it into all of your brand marketing, including your brand logo, so you don’t have to worry about a thing.
We offer marketing, digital marketing, and events and activations services. Contact us here to get started today and subscribe to the blog for more branding resources.