Up to 46% of all Google searches are local. Knowing about the hottest search trends will help your small business a competitive edge.
Around 93% of all online activities begin with a search engine. Minding certain trends will help your business’s website rank higher in SERPs (search engine results pages). In turn, this increases your website’s visibility to consumers.
Your business’s web presence reflects your brand. You deserve an online presence that makes your brand look professional, trustworthy, and of high quality.
Here are some hot Google search trends you should pay attention to.
Emphasis on User Experience
The days of designing a website solely based on how crawlers will read it are over. Now, Google prioritizes user experience over other factors.
Mobile responsive designs are becoming especially important. After all, mobile traffic is increasing, and if your website isn’t mobile-friendly, you’re missing out on conversions and sales.
Focus on making your website faster and easier to use. That way, users will be able to intuitively navigate your website without issues, and it’ll boost your SEO ranking. Plus, having a fast website improves your brand image.
Fun fact: One of the biggest Google search term trends is that searches for the term “for me” have significantly increased. This reflects how users are focusing more on their own needs, which means your website must be user responsive.
Think Local SEO
Due to quarantine and social distancing, many trending searches are local. For instance, searches with the phrase “near me” have increased dramatically. This means claiming your Google My Business listing is more important than ever.
Be sure to use relevant keywords in your Google My Business listing. Performing keyword research will give you more insight into which keywords to use. This ensures that your listing will show up more often in local searches.
In fact, your Google listing is becoming more crucial than ever to ranking high in 2021.
Updated Google My Business Listings
Filling out your GMB listing with consistent contact information and keywords is necessary, but it’s not enough on its own. Now, Google factors quality and engagement into the listings that get displayed as results.
Google prioritizes active GMB listings over others. That means Google looks for listings that post consistent updates and photos. Also, Google pays attention to your reviews as well as your responses to them.
Nix stock photos in favour of fun, high-quality photos. They give people a better idea of your products, services, and overall brand.
Get Hip to the Hottest Search Trends
Google accounts for 94% of total organic traffic. Organic traffic is easier to convert into sales, which is why learning about these search trends makes a difference.
In fact, 43% of e-commerce traffic comes from organic Google searches. Minding these trends will help your business stay relevant, but only a professional knows how to finetune your strategy for success.
Boost your business and contact us to ask about our digital marketing services. It’ll drive your revenue through the roof.