How to Measure the Success of Your Online Event

Virtual events have become popular in the contemporary technological world. Different insights on event metrics such as attendance rate show that this popular phenomenon, online events, is here to stay. The question on everyone’s mind now is how they can determine the success rate of virtual events and better them in the future.

Although the impact of the pandemic necessitated the shift from in-person meetings to online events, companies now have more reasons to run virtual events. The benefits that companies accrue from virtual events are visible: they present a diverse option to reach a wider audience at a low budget.

KPIs for Measuring Virtual Event Success

Here are top event key performance indicators (KIPs) that use event data such as check-ins to help you evaluate if your online event attained its intended purpose.

1. Event Registration and Check-In Numbers

Begin analyzing your online event by comparing the numbers of registrations against check-ins. You can get a broad picture of the attendance numbers by focusing on metrics such as age groups, locations, income levels, demographics, and preferences. This information is a vital indicator in comparing event performance over time.

2. Level of Attendee Engagement

The main reason for low engagement levels in an event with high attendance is poor quality content or presentation. Built-in features such as chats and contests can improve user engagement. You can measure attention by monitoring the messages in the chats during an event.

Explore various virtual event engagement techniques to keep your audience excited in your upcoming online presentation.

3. Duration of Attendee Retention

Indicators that signal a failure in the audience’s retention include many participants leaving midway and insufficient engagement levels. You can find real-time information on the dashboard of your online event platform to help you track attendance at different intervals.

4. Quality of Social Media Mentions for Your Virtual Event

Social media has become among the fastest-growing platforms with a large population of clients. Every marketer hopes to see their attendees posting and sharing information about their event. Although social media metrics on mentions are essential, it is also important to evaluate the quality of different mentions.

5. Number of Post-Event Survey Responses

Prepare effective survey questions to collect the response metrics of your online event. Be sure to get feedback if your online event was either disappointing or impressive. Measure response rate and participation in this survey.

6. Active Participation and Response Rate in Your Virtual Event

The best way to measure retention is by analyzing the response rates. Incorporate a question and answer session in your virtual event. You can also measure the success of the event by tracking the rate at which participants ask questions.

7. Level of Speaker Ratings

As virtual events become mainstreams, it is important to ensure that speakers deliver creatively and interestingly to enhance retention rates. Check the Q&A answers for the speaker’s ratings. This analysis will help you retain influential speakers to increase attendance in subsequent events.

Measuring the Success of Your Online Event? Get Started Today!

Every virtual event company wants to leverage the 85% of Americans that access online platforms daily to optimize their business. Although all the above KIPs metrics are essential, they apply to individual event’s budgets and goals.

Whatever KIPs you choose to improve on your strategy, contact us today, and we can help you enhance the success of your online events.

6 Reasons Why Face-to-Face Events Still Matter

You probably don’t need us to tell you that COVID-19 did a number of face-to-face events.

In the wake of the pandemic, businesses have leapt with both feet into the world of virtual events. Yet as things begin to trend back to normal, do face-to-face events still hold an appeal? We think so.

Here are six reasons why face-to-face events still matter.

1. The Intangibility of Sociability

Many intangibles govern our social interactions—more than we often realize. Everything from micro-expressions to the way we stand can influence the opinions of the people we speak with.

Digital events can make all interactions that much harder as a result. Conversations can come off stilted and awkward, and not everyone feels comfortable negotiating that digital interaction space.

Put simply, face-to-face events are more natural to us, which completely changes the way we interact. We’re all still apes, in the end.

2. We Like Stuff

That ape thing? It applies in other ways, too. For instance: we love to touch things.

The digital world is dissatisfying to us on an instinctual level because it doesn’t accommodate that instinct. At events, there are tangible things to look at, interact with, and take home. All of these things stick better in the memory—and are more fulfilling—than virtual interactions.

3. The Happenstance Factor

Some of life’s best opportunities come from happenstance.

There’s very little room for happenstance in digital events, though. You’re unlikely to bump into your next major client or have a mutual acquaintance hook you up with a new business partner. Digital events are typically too structured for this and lack the human element of chaotic interaction.

For these unplanned but incredible occurrences, face-to-face events remain the king.

4. Building Communities

As digital living has taken over our lives, community spirit has waned. That’s as true in the business world as it is in our daily lives.

Face-to-face events are an excellent way to reverse that trend. By meeting in person, we can network, interact, and built strong business communities that benefit everyone. In a way, this is the long-term, big picture outcome of the points above.

5. Projecting Your Identity

One big problem facing businesses suddenly forced into a mostly digital space is the loss of identity. The talking heads of a Zoom meeting can feel neutral, void of business personality, no matter how exciting your employees are.

When attending face-to-face events, you get a real chance to put your brand’s personality out there and make a statement.

6. They’re Fun!

No matter how much we love our jobs, we all enjoy some time out of the office now and then. Face-to-face events aren’t just a chance to do business, they’re also fun and a chance to get away from everyday operations.

By contrast, digital events can feel like just another virtual meeting. They don’t offer that variety and, in a world where we’re increasingly glued to screens, they don’t offer a chance to get away from things.

Why Face-to-Face Events Still Matter

If you’ve wondered why face-to-face events still matter in an increasingly digital world, then wonder no longer. If digital had all the answers, we’d have all made the switch a decade ago—so it’s clear that face-to-face events still have their place.

Looking for an event marketing upgrade? Check out our events & activations services today.

Digital Transformation FAQ: Your Top Questions, Answered

Is digital the final frontier for business? Whatever the case, it’s definitely the latest.

Digital transformation represents the most recent technological arms race of the business world. Yet many businesses still find themselves behind the curve, even wondering what the fuss is about.

Wonder no longer. Here’s our digital transformation FAQ to answer your top questions.

What is Digital Transformation?

Digital transformation isn’t the most elusive of jargon: it’s about transforming your business through digital technologies. The term is self-explanatory. What digital transformation looks like is the complex part.

In many ways, digital transformation has been happening for decades. Yet the term tends to refer to the modern uptake of technologies that have transformed the business world in the current millennium.

One of the most common examples lies in cloud computing. With cloud computing, companies can transform their business by storing and accessing data without the need for large local servers. We can already start to see how this can reshape a business.

Why Does Digital Transformation Matter?

Digital transformation has changed the way we do business. For many companies, it means increasing growth and revenue while leaving behind traditional limiting factors. For instance, a small business can go longer without needing to scale up its premises by leveraging cloud computing.

For all its benefits, there’s one overriding pressure that makes digital transformation matter: competition. As more businesses in an industry enjoy the benefits of digital transformation, those who fail to keep up fall further behind. Even if the digital transformation doesn’t feel like a pressing need for your business, it soon will when your competitors outpace you.

What’s the Best Digital Transformation Strategy?

If there were a one-size-fits-all answer to this question, many business owners would sleep easier at night.

Unfortunately, the most effective digital transformation strategy varies from business to business. There are some basic recurring themes: increased automation, technologies like cloud computing, and so on. Yet if you want an accurate vision of what your transformed business will look like, you’ll probably need an expert consultation.

One of the keys to effective digital transformation is to focus on business needs. Many companies go wrong by buying into technologies that don’t improve their daily operations. By focusing on the business case for tech, you ensure a match between your objectives and the tech.

What are the Benefits of Digital Transformation?

The benefits of digital transformation are as many and varied as the technologies that make up the field. Here are a few common examples:

  • Scalability: Businesses have fewer traditional limiters, like the cost of tech or a lack of office space
  • Collaboration: Real-time project collaboration from any location
  • Efficiency: Automation can increase efficiency by an order of magnitude when applied well
  • Customer Experience: Customers can benefit from digital interactions with the business, like access to apps and chatbots

Digital Transformation FAQ: Your Questions Answered

Digital transformation has become a fact of life for businesses in the current decade. If you’ve been left in the weeds by questions about the topic, then this digital transformation FAQ should have cleared things up for you.

Looking for ways to transform your digital marketing? Check out our digital marketing services today.

AI-Generated Content for Content Creators

If you’ve ever seen The Matrix movies, you are familiar with AI (artificial intelligence). Do you ever get the feeling you are living in a simulation? The fact is that artificial intelligence has quickly become integrated into our lives so well, you have become accustomed to it.

Have you ever come across an article that sort of feels not 100% human? Chances are it was some AI-generated content. What is AI-generated content?

Read our guide below to learn the pros and cons of AI-generated content.

Pros and Cons of AI-Generated Content

When weighing the pros and cons of AI-generated content, it comes down to an individual or company’s morals and choice. If you are a part of a digital marketing team, should you choose AI-generated content or not?

Pro: Makes Work Easier

One of the main pros of AI-generated content is that it makes everyone’s jobs a bit easier. You won’t have to have so many people on staff when you have AI on your side. Profitability will likely increase as a result because you’ll be able to crank out content at a higher clip.

You can shift your focus to higher priorities when bringing AI-generated content into the fold too.

Pro: Human Touch

One of the main benefits of AI-generated content is that it is made by humans. While we may be living in a simulation or matrix, at the end of the day, it’s still humans “writing the ship.”

Whatever you wish to program into the machine, the machine will follow the command. Developers and professionals alike will teach the computer through written algorithms and code. This means that the AI-generated content can easily be tweaked to your liking.

Pro: Cross-Platform Reach

Cross-platform reach is one of the biggest benefits of AI-generated content. You can drastically increase your work output when AI is in the mix. You can operate with a skeleton crew with more independence and freedom than before.

Things like communication will be leaner too. You won’t have to worry about the quality of the content going by the wayside either.

Con: Zero Opinions

When AI-generated content is being produced, you’ll notice the absence of subjectivity. Artificial intelligence will be able to handle things like features of products for example. Where it will miss the mark is when it needs to give an opinion.

The beauty of things being written by humans, is that we can interject our personal experiences and stories, right?

Con: Lacks the Human Element

One of the disadvantages of AI-generated content is that it doesn’t handle depth too well. While it can handle a larger volume of content, you may find yourself scratching your head at what is being written. Nothing can replace the human element.

Con: Inability to Generate New Ideas

The way AI-generated content works is by inputting data to chew on. The inability to generate new and fresh ideas is one of the disadvantages of AI-generated content. AI doesn’t have common sense like humans.

AI Is a Tool Not a Replacement

Remember, it’s best to see AI-generated content as a tool, not a replacement. Whether you are doing personal work or on staff, it’s best to use a blend. If you rely too heavily on one format, people may miss the human touch.

If your company needs some digital marketing work done, please reach out to us! Our purpose is to make you look good.