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Month: August 2022

How to Boost Clicks Across the Entire Organic Rankings

Posted on by Alice Momo

When you come across most search engine optimization articles, you always see the same thing. Each one will tell you the best way to rank high on Google. Yet, ranking high doesn’t necessarily guarantee your success.

Yes, improving your search engine rankings will certainly generate more leads. However, this isn’t the end of the race. You must also maximize your click-through rate.

You see, the ranking high won’t matter if consumers aren’t clicking through to your website. We’re here to help you navigate past this issue. Keep reading for our top tips on how to boost your organic CTR.

Identify Your Target Market

No matter what business you’re in, knowing your target market is essential. Your target market consists of the consumers who are most likely to buy your products or services. This is based on a variable of demographics, such as:

  • Age
  • Gender
  • Race
  • Location
  • Income
  • Hobbies
  • Lifestyle
  • Life circumstances
  • Psychographics
  • And more

The more in-tune you are with your target market, the easier it will be for you to market directly to them. This will affect everything from the types of products you sell to how you advertise them. It will also dictate what types of articles you publish and what keywords you use to rank on Google and maximize your click-through rate.

Research Keywords for Your Niche and Industry

Speaking of keywords, let’s talk about the importance of knowing which keywords to use and which ones not to use. To improve clicks, you must implement keywords that will attract the right types of consumers.

We recommend using long-tail keywords and localized keywords (if you own a local business). Long-tail keywords are more specific, which will help you target a more qualified audience. For example, it’s the difference between using “women’s clothing” and “bohemian clothes for women.”

As a local business, it’s also important to use local SEO practices to target people in your community who will actually use your products or services. For example, if you run a local auto shop in Vermont, it wouldn’t be helpful to get a bunch of website traffic from people living in Alaska.

We recommend using a digital marketing service to learn how to identify the best keywords for your niche and industry. They can also help you create engaging content to improve your search engine optimization and click-through rate.

Register Your Website with Google My Business

Registering your site with Google My Business is one of the easiest ways to improve your organic rankings and your CTR. First of all, it’s free to register on GMB. Secondly, it comes with a lot of perks.

Consumers will be able to see important details about your company at a glance. This includes your business hours, location, and contact information.

GMB will also improve your organic rankings, especially for local search engine optimization. Furthermore, your business will appear on Google Maps, which will make it easy for people to find you.

GMB allows customers to leave you reviews, which is essential for building your reputation and credibility in the industry. Finally, GMB provides you with a ton of analytics that will help you learn more about your SEO rankings, click-through rates, bounce rates, and more.

Create Valuable Content

Content is one of the most important things you can offer to your target audience. In many cases, it is the staple of business websites. It is within the articles where you will find the majority of keywords and SEO metadata.

However, you can’t just publish keyword-stuffed articles with no value or substance. This is called black hat SEO and it’s terrible for search engine rankings. Essentially, Google can tell the difference between genuine posts and those done just to pack in as many keywords as possible.

On the contrary, valuable content is designed specifically for your target audience. It exists to:

  • Inform
  • Answer questions
  • Provide instructions
  • Offer solutions to problems
  • Improve your credibility
  • Build relationships with consumers

By creating content that your target audience wants or needs, you can ensure that your click-through rates will soar. Of course, this is under the assumption that you’ve used effective SEO practices.

Include Images in Your Posts

You might not know it, but adding images to your posts is one of the best SEO practices for increasing engagement. Images can be embedded with SEO metadata, which will automatically improve your organic rankings.

However, images are also more engaging, which will lead to a higher click-through rate. This is especially true if users are using the Google Image search function, rather than the “All” search function.

Write Effective Meta Titles and Meta Descriptions

Meta titles and meta descriptions are two of the most important components of your search engine optimization strategy. They both will increase your organic rankings if you use the proper keywords.

Just as importantly, you can use them to boost clicks. Use meta titles to accurately define what the link contains. Use meta descriptions to give a more detailed description of what users will find on the page, as well as a compelling reason for them to click through.

Get Backlinks From Other Websites to Improve Your SEO Credibility

Ranking high on Google comes with benefits. For example, a top-ranking result is bound to get more clicks simply because users trust that site more than one that’s several pages down.

To increase your search engine optimization, invest in a link-building strategy. More specifically, make sure you acquire backlinks from other websites.

Backlinks are hyperlinks on other websites that lead to your pages. They can lead to your blog articles, product pages, contact pages, etc.

Backlinks show Google that your website is legitimate. If your site has something of value that other sites are linking to, you’re obviously credible. You can get backlinks by affiliating with other businesses, guest-posting, and working with digital marketing groups.

Want to Improve Your Click Through Rate with Organic Search Engine Optimization?

The world of search engine optimization is complex and ever-expansive. If you want to improve clicks and rank high on Google, you must dedicate yourself to the performance and quality of your website. This will result in more leads and higher sales numbers.

If you need more help, that’s okay. Subscribe to our blog to stay up-to-date on digital marketing trends.

Or, contact us today to learn more about our services. We would love to help you increase your brand awareness and grow your company.

How to Improve Customer Experience With a Buyer Journey Map

Posted on by Alice Momo

Before a customer decides to buy from a business, there’s a path they follow. First comes brand awareness, then moving on to interacting and researching the brand, and then, if there’s enough trust, comes the purchase.

This is why creating a customer journey map is essential for putting yourself in your customer’s shoes. It enables you to see what they see when they come across your business.

Are there obstacles on the way to purchase? How is their experience along the way? Do they feel taken care of and understood? These are all important aspects of the buyer journey that can give you insights and steps to improve customer service.

Read on to learn all about buyer journey mapping and how to improve your customer experience to bring in more sales.

What Is a Customer Journey Map?

A customer journey map is a visual representation of every step of the customer experience with your business. It involves everything from coming across your business for the first time up until the point they decide whether they want to buy or not.

This map will help you see things from the customer’s point of view and discover any possible obstacles in the way. You can also see if there are some problematic areas in the business and learn what the customer needs at each step of the journey.

How To Create a Buyer Journey Map

To create a customer journey map, first, you need to outline your ideal target customer. Include everything from their demographics, buying habits, and lifestyle to the way they make decisions on the products they buy.

The next step is creating the buying process for your business. It should have a starting point, a few stages or touchpoints, and an end destination.

Each stage has its own activities, obstacles, and customer behaviors driving its actions. This is where you can offer solutions to speed up the process to the endpoint.

How To Use Buyer Journey Mapping in Your Business

Now that you know how to create a buyer journey map, the next step is optimizing customer journey for success.

To Improve Customer Experience

Listening to what customers say and what they do throughout their buyer journey is key to improving your customer service. You can write down the resources you have to offer a great customer experience and see what else you can do to make the journey smooth.

To Boost Sales

Another way to use customer mapping is to boost sales. You do this by making the road to purchase easier and more pleasurable for your customers. First, you remove any obstacles or pain points they may have, and then you offer fast solutions. This is the best way to get customers to move further instead of having them stay in the same stage for a long time.

Improve Customer Experience and Boost Sales With These Buyer Journey Mapping Tips

Whether you’re new in business trying to attract customers or want to improve your customer experience, making a buyer journey map is the first step in the right direction.

Ready to create your custom buyer journey map for your business? Contact us today to learn how we can help and take your business to the next level with the right customer experience strategy.

What to Include In Your Conference Planning Checklist

Posted on by Alice Momo

The famous quote “if you fail to plan, you are planning to fail” is true in business and life in general. Conferences are important no matter the industry, but making sure it’s effective is critical. Planning and hosting a conference is a lot of work, but it can be a rewarding experience.

Whether it’s your first time or you are an experienced pro, having a checklist of items to tick off as you go helps. Here’s a conference planning checklist to help make sure you don’t forget anything.

Goals and Objectives

First things first: define your goals and objectives clearly so you can measure the success of the conference at the end. Without having an end goal, it’ll be difficult to determine whether your conference was a success and worth the effort.

Some things you may want to consider when setting goals and objectives include:

  • The purpose of your conference
  • Whom you are trying to reach with your conference
  • What do you want attendees to take away from your conference

Timeline

Start planning your conference at least a year ahead. Develop a timeline of events so that you have enough time to plan and execute everything.

Create a month-by-month or week-by-week timeline of tasks. This will help you stay on track and avoid last-minute scrambling.

Create a Committee

You’ll need a team of people to help you plan and execute the conference. Create a committee with various people in charge of different aspects of the conference.

Put different people in charge of logistics, marketing, and finance.

Setting up a Website

Nowadays, it’s essential to have an online presence for your conference. Setting up a website is a great way to promote your event and keep attendees updated on the latest news. Make sure to include important information like the date and location of the conference, as well as an agenda and speaker lineup.

When it’s time to actually plan the event, there are a few key things you’ll need to take care of.

Budget

How much money do you have to work with? This determines factors like the size of the venue, the number of attendees, and the length of the conference.

Event Staff

You will need event staff to help with set-up, registration, and other tasks on the day of your conference.

Make sure you have a plan for how you will staff your event, and that you have enough people to cover all of the tasks that need to be done.

Create an Engaging Agenda

An important part of any conference is the agenda. This is what determines the flow and overall tone of your event. When creating an agenda, include a mix of activities and speakers that will appeal to your target audience.

Strike a balance between informative and fun, so that people leave feeling like they’ve learned something new while also enjoying themselves.

Some things you may want to include in your agenda are:

  • A welcome session
  • Keynote speeches
  • Breakout sessions
  • Networking opportunities
  • Entertainment

Venue

The next step is to confirm the date and venue for your conference. There are many important considerations when deciding on a venue like capacity, sufficient exits and entrances, amenities, and accessibility.

Consider AV equipment, Wi-Fi, power outlets and electricity supply, and other technical needs when choosing a venue. Make sure the venue you select can accommodate all of your needs.

Speakers

Your conference speakers are an important part of your event. They should be chosen carefully to ensure they are relevant and interesting to your target audience.

When choosing speakers, make sure to consider:

  • The overall theme of your conference
  • What your target audience wants to hear
  • The speaker’s credentials
  • How the speaker will deliver their presentation

Marketing Your Conference

Once you have all the logistics sorted out, it’s time to start promoting your event. This is an important step in making sure people actually show up.

Create a marketing plan and budget for promoting your conference. Then, start spreading the word through social media, email marketing, and other channels.

Some things you may want to consider when marketing your conference are:

  • Your target audience
  • Your budget
  • Your marketing channels
  • Your conference website
  • Your conference branding

Sponsors

You need sponsors for your event in order to cover the costs of hosting it. Sponsors provide financial support, as well as products or services that are used at your conference.

When looking for sponsors, make sure to consider the exposure the sponsor will get for the level of financial support the sponsor is able to provide. Make provisions for them in your marketing so they feel like it’s a fair trade.

Food and Drink

Food and drink are an important part of any conference. Attendees will need to be fed and hydrated throughout the day, so make sure you have a plan for this. You may want to consider catering or providing snacks and drinks that can be purchased on-site.

When planning food and drink for your conference, make sure to consider:

  • The number of attendees you are expecting
  • Any dietary restrictions that attendees may have
  • The location of your conference
  • Your budget

Conference Swag

Conference swag aka promotional items is a great way to promote your brand and thank attendees for coming to your event. Some ideas for swag include t-shirts, tote bags, water bottles, and notebooks.

Put this in your budget and make sure that each attendee will be able to receive a swag bag.

Event Insurance

It’s always a good idea to have event insurance, in case anything goes wrong.

This will protect you from any liability if something happens at your conference.

Evaluating Your Conference

After your conference is over, it’s important to take some time to evaluate what went well and what could be improved. This will help you plan an even better event next time around.

Go back to your goals and objectives to see if all your KPIs were met.

Conference Planning Checklist

With this conference planning checklist handy, it’s time to start planning. The most important part of any conference is starting early and having a clear idea of your goals. Want help getting started?

While this is a basic list to get you started, having an innovative team on your side is where the magic happens. Partner with us to execute bold and creative events that your attendees will remember for a long time. Get in touch today to start the execution of your bright ideas.

How to Leverage On-Demand Content In Online Conferencing

Posted on by Alice Momo

Online conferences are here to stay. The writing was already on the wall with so much of the working world moving online. Then COVID-19 turbocharged the transition, and there’s no going back.

30% of organizations used online conferencing for the first time during the pandemic. Since then, there’s been a 100% increase in video conferencing software in 47 states.

Preparing for an online event like an online webinar is a lot of work. It takes an average of between three and six weeks to promote even a small online event, for instance.

Do you really want to have to prepare on-demand content, too?

Let’s take a look at some ways that on-demand content can enhance your online event.

On-Demand Content Impresses

To understand how on-demand content can help you have a legendary online event, it’s important to first understand what on-demand content is.

To visualize on-demand content and how you might use it during an event like an online webinar, let’s use television as an example. Once upon a time, broadcast television was the only game in town. A program would be aired once, where it would be picked up and translated by an antenna into quality entertainment.

Now think of an online platform like Netflix. They’ve got a backlog of every single episode you could ever hope to see, just waiting for you to click and get carried away.

The Netflix model is the on-demand content business model. It’s also a good representation of how on-demand content can supercharge your online event.

Think of the quality of an older TV show, where they faced far greater time and budget limitations.

Now think of a Netflix original. Content created for on-demand platforms often resembles mini-movies. Sometimes they even outrank the big screen in terms of ambition and production value.

Imagine being able to have your own Netflix-ready moment at your next online event.

On-Demand Content Lets You Focus on Your Customers

When we’re focusing on webinar hosting, we’re not usually trying to rush against the clock to create high-quality content. Yes, we want to showcase ourselves and our businesses as thought leaders in our industries. We don’t exactly want to be editing video down to the last available second.

When hosting an online event, we want to focus on delivering a quality experience and connecting with our audience. Working with an on-demand content creator lets you focus on these aspects by leaving the rest to the professionals.

Even better still, working with an on-demand content creation company can give you the best of both worlds. You can discuss your audience with the creative team, and they can create high-quality video, audio, or written content to address your customers and their specific needs. Then you can follow through with post-event interactions.

It’s one of the best lead-generating funnels you could ever hope for when it’s handled correctly.

Looking for On-Demand Content?

You’ve come to the right place! It is our passion to deliver high-quality experiential marketing for our clients and their customers and audience.

If you’re ready to find out how on-demand content can elevate your online event into the stratosphere, get in touch with us today!