What is Customer Lifecycle Management?

Do you want to attract and keep good customers for your business?

It’s hard to be successful without a good customer base. Having loyal customers who stick with your company over time is the best way to build a thriving enterprise.

A good customer lifecycle management plan will help you find and retain loyal customers. They will be happy on their customer journey and will praise your efforts.

This article explains how you can use customer lifecycle management to help your company stay successful.

What Is Customer Lifecycle Management?

In a nutshell, here’s the customer lifecycle management definition: it’s the practice of attracting and retaining the right customers for your business.

You want to be sure to advertise to the right target market. In other words, it’s important to avoid trying to get business from people who aren’t likely to stick with your products and services.

To figure out your niche, research other businesses like yours and find out where their customers come from. Also, get to know your industry and the type of clients it is designed to help.

Once you have your niche figured out, the next step is to make contact with prospective customers and have a conversation. Use strategic marketing to tell them how your company can help them achieve their goals. Go above and beyond to wow them, and get them to try out your products and services.

After they take this first step and make a purchase, the next step for you is to foster loyalty. You want them to appreciate what you do for them, and continue to choose your company over your competitors.

Best Practices for Customer Lifecycle Management

It’s important to stay in tune with your customer’s feedback. Ask them what they like on their customer journey and if you can do anything to make it even better.

If an issue arises, fix it immediately. Don’t let them start doubting their decision or your dedication to customer satisfaction.

Many companies use specialized software to help them manage their customer lifecycles. The programs track customer data and help synchronize important information.

This prevents a seemingly overwhelming amount of incoming emails, orders, and other kinds of customer input from slowing down business operations. Efficiency is key to your customer lifecycle management strategy.

Benefits of Customer Lifecycle Management

If you follow these steps, over time your customers will transition from curiosity to full-on enthusiasm about your brand. You’ll know it’s happening when they start referring friends and family to your business.

This is the ultimate goal of good customer lifecycle management. By getting current customers to refer new ones, you will have created “brand ambassadors” who promote your company for you.

Enhance Your Customer Journey

So now you know the importance of establishing good customer lifecycle management, and how it’s done. If you’re ready to enhance your customer journey we can help.

We specialize in marketing, digital marketing, and special events to help you get your brand out there. We understand customer lifecycle management and how to help you incorporate it into your business.

We’d love to meet you and discuss how we can help you succeed. Contact us today!

The Importance of Nurturing a New Relationship in Business in 2021

Networking and nurturing a new relationship in business can be time-consuming, but it can also be extremely rewarding.

Now more than ever, businesses must rely on each other to succeed and grow. Building trustworthy, dependable, and supportive relationships are beneficial to you and your company.

From event planning to provide services, you can do so many things to help build those B2B relationships. If you want to see your business bloom in 2021, this is why you should be taking your business relationships to the next level.

Building Trust

You’re the one who protects your company, brand, and customers from people and partners who don’t have your best interests at heart. You can do this by building trustworthy and reliable relationships.

The best part is, with a trustworthy business relationship, you’re not just adding that one person to your network. You also add all of those people that they can count on too.

Cultivating Support

Once you’ve developed and nurtured business relationships you trust, you get to support one another. Whether this is through business or advice, having a trustworthy support system helps any business, especially in trying times like these.

Demonstrates Diligence

Who is the business relationship manager in your company? To keep up with your essential business relationships, you have to nurture them. However, this can be tough if you don’t take the time or effort. That’s where the business relationship manager comes in.

Employing someone focused on building relationships with other businesses can help your company succeed. They may even help grow sustainable relationships that open new doors.

Makes Event Planning Easier

Company event planning and networking get-togethers are the perfect places to meet new people and expand upon your already successful network of reliable relationships.

You can meet new people, conduct business with potential clients, and open your business to new opportunities. There are endless types of business relationships to develop.

Your Business Thrives

Building relationships in business isn’t only beneficial on the back end but also in terms of meeting goals and sales. When you build great relationships with clients, they want to keep using your service or buying your product. The same goes for business relationships.

When you nurture a healthy business relationship, your business grows too. They may find you as a necessary supplier to help with a project, or you may develop a collaboration or even partner on certain projects!

The opportunities are endless when you’re open to creating lasting relationships between businesses.

Put Time Into Nurturing a New Relationship for Your Business

Put time and effort into nurturing a new relationship, and you’ll see how your business thrives! With support and trust, you and your new network can open opportunities for one another you may have never received otherwise.

Start 2021 off right and work on preserving old business relationships and growing new ones. You never know when you might rely on their support for your own success.

For more Big Bold Thinking, subscribe to our blog or contact us so we can help you with your event planning or activations! We want to see your business and relationships succeed!

A Brief Guide to Voice Search in Digital Marketing

“Okay Google, what is voice search optimization?”

The internet is a changing place and voice search in digital marketing is one of the biggest areas of growth at the moment. Talking to a computer may have seemed like science fiction a decade or more ago. Today, it is commonplace.

55% of users currently utilize voice search to ask questions of an AI using a smartphone, smartwatch, or smart speaker. This number is growing rapidly every day. It is therefore important that you harness voice search as a part of your SEO strategy.

The question is how do you implement voice search as a part of your digital marketing strategy?

In this article, we’ll look at how you can optimize for voice search.

What is Voice Search in Digital Marketing?

Putting it simply, voice search allows people to search for information just by speaking into their device. Typically, voice search can be found on smartphones and other similar devices.

As more-and-more people adopt this type of technology, more Google voice searches will be made.

How Does Voice Search Differ From Traditional Search?

The most noticeable difference between voice search and traditional search is that you speak your search query instead of typing it.

Voice search makes use of longtail keywords that are more conversational in nature. This is because when we’re using a device with voice search we’ll ask the question in full.

For example, you’ll be more likely to say “Okay Google, where is the nearest hardware store?” rather than “hardware store near me” which is how you might phrase it when typing.

Although you can ask any question using voice search, it is generally used mostly for finding services that are local to them.

Voice search gets to the point quickly. Because users want to hear the answer back immediately, voice search uses featured snippets to provide results.

Instead of reading several results back, you’ll just hear your device let you know the answer to your question. If there is a more in-depth answer, your device will ask if you’d like to visit the site.

Creating the Best Digital Marketing Strategy for Voice Search

The great news is that by working on making your site accessible to voice search, you won’t harm your current SEO strategy or traditional search.

There are several things you can do. These include:

Optimize Your Content for Featured Snippets

By optimizing your content for featured snippets and rich answers, you’ll be opening yourself up to feature in voice search results. You should also include knowledge panels and knowledge boxes.

These will help prepare your content for voice search.

Use Google My Business and Employ a Local SEO Strategy

To appear in ‘near me’ searches, you should set up your Google My Business profile. The bare minimum you should include is your name, address, and phone number. However, the more full your profile is, the better your chances will be of ranking higher.

Write in a Conversational Manner

Optimizing your content for voice search involves writing in a conversational tone, using natural language.

It’s essential to understand who is reading your content before deciding on the voice you’ll write in. Ask yourself what question keywords will they use?

How to Use Voice Search in Your SEO Strategy

By utilizing voice search in digital marketing, you’ll be able to appear in more searches. With the technological changes that are occurring, you’ll need to optimize for voice search to stand out.

For help optimizing for voice search in your SEO strategy, get in touch today.

5 Ways to Boost E-Commerce Sales with Facebook Dynamic Product Ads

Dynamic product ads on Facebook allow you to take your marketing to the next level. And the best part? They work on auto-pilot.

Rather than having to build multiple retargeting campaigns for various product types, Facebook dynamic product ads show users the products they’ve already expressed interest in.

Users already know they like the product. Now, your dynamic ads will follow them around, staying on the top of their minds until they are ready to make a purchase.

Want to know more about how dynamic ads can increase e-commerce sales for your business? Keep reading to discover 5 ways dynamic Facebook ads will grow your business.

1. Facebook Dynamic Product Ads Save Time

If your digital marketing strategy involves e-commerce ads, you know it can take a lot of time to build and manage campaigns. They are worth the effort, but building campaigns for different products and different types of users is never-ending.

Using dynamic product ads, you can automatically retarget users with the products they want. This saves you a lot of time.

2. Greater Return on Ad Spend

When you run dynamic product ads on Facebook, you will experience a higher ROAS or return on ad spend. This is because you are spending money targeting users who’ve already expressed interest in your products.

Warm and hot traffic is always cheaper to target with your ad budget.

3. Scale Your E-Commerce Sales Strategy

Because dynamic ads are automated, you will be able to easily scale your marketing campaigns. Because you are earning more on your ad spend, experiencing higher engagement levels, and gaining customers for less, you can scale your campaigns with confidence.

4. Target Existing Customers With Up-Sells and Cross-Sells

Dynamic ads also make it easy to target existing customers with related products through up-selling and cross-selling. Because they’ve already purchased from you, it will be much easier to sell to them again.

Dynamic ads can automatically recommend the products that they are likely interested in so you can get repeat sales on auto-pilot.

5. Only Advertise What’s In Stock

When you are advertising many different products, it can be tricky to manage your campaign when things go out of stock. What usually happens is that you spend money advertising a product that’s not even in stock. And if a customer wants to buy it, then you’ve created a problem.

With Facebook dynamic ads, you can simply inform Facebook which products are out of stock. When you do this, Facebook will automatically stop advertising those products until you mark them in-stock again.

This saves you time, saves you money, and prioritizes the customer experience.

Facebook Marketing Tips

The beauty of using Facebook dynamic product ads is that they offer a powerful, automated solution to gain more sales. However, it still takes time to set up the advertising campaign properly.

If you aren’t confident in your abilities to set up ad campaigns within Facebook and connect your website to the campaign, you should hire an expert.

Here at Big Bold Thinkers, we can take care of your social media campaigns for you. If you’d like the benefits of running dynamic product ads without the hassle of setting up the campaign, contact us today so we can help you grow your