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Month: December 2020

Top 30 Ways to Promote Your Business

Posted on by Alice Momo

If you’re a new company, established and struggling to keep with the times, or stuck for ideas, you’ll be surprised how small changes can generate substantial business gains.

Here are 30 different ways you can promote your business to hit your goals.

Promote Your Business for Free

Everyone loves a freebie. Often these are the quickest and easiest ways to generate business. People need to know who you are.

So here are five free methods that won’t touch your budget.

1: Encourage Word of Mouth

2: Volunteer for Charity

3: Make the News

4: Get Yourself Listed On Business Directories

5: Ask Friends and Family for Help

Ideas for a Quick Fix

It isn’t all about saving money. Sometimes it’s a matter of urgency and damage limitation.

A quick fix is always short-term to start. Still, many of these promotional ideas can be applied long-term and used in your promotional material to highlight how your business is growing.

6: Check Your Grammar

7: Hire a PR Agency

8: Conduct a Business Clean-Up Operation

9: Extend Opening Hours

10: Keep Up with Current Affairs

Develop Your Back-End Business

So how can you promote your business this way?

Well, focusing on improving your operations will result in better time management and improve your overall product quality.

11: Outsource Your Website

12: Invest In Quality Software

13: Run Google and Facebook Ads

14: Keep Up with Current Affairs

15: Re-Brand Your Business

Focus On Your Customers

Customers and clients bring you income.

Proactive engagement is the best way to understand your business from the outside. That way, you gain a proper understanding of what it means to become your customer.

16: Encourage Reviews and Feedback

17: Respond to Everyone

18: Give out Thank You Cards

19: Run Promotional Offers for Repeat Customers

20: Offer Recommendations

Focus on Social Media

It’s easy to forget that social media isn’t just about posting pictures of cats. When used correctly, it can be a very effective way of generating business.

Whether you manage this yourself or get someone else to do it, communication is vital to ensure the right message gets across.

21: Start a YouTube Channel

22: Become a LinkedIn Professional

23: Create a Facebook Group for Community Vibes

24: Use Twitter as Your Business Brain

25: Allow Your Ideas to Shine on Pinterest

Wildcard Ideas to Inspire

These last five are here for fun to get your brain thinking. But these might inspire you to develop the idea into something you can put into practice.

How will you change the world?

26: Break a World Record

27: Create a Theme Song

28: Run a Geocaching Event

29: Become a Character in a Video Game

30: Turn an April Fools Idea Into a Reality

Any Promotion is Better Than None

There’s a saying in some industries that bad press is better than no press. Therefore, if you can get the basics right and come up with something unique but relevant, you’ll increase your revenue in no time.

Now you know how to promote your business, so it’s time to get started!

For more top tips on how to market your business, click here for more creative ideas!

The Top 3 Paid Social Trends of 2021

Posted on by Alice Momo

This past year has been like nothing we’ve seen before, as some businesses have been forced to close their doors, others have grown drastically in the wake of a massive shift in consumer behaviour.

As old trends fade, new trends are beginning to appear, one of the more significant ones being observed – paid social media marketing. With over 70% of Americans using social media, digital marketers are beginning to realize the value social media can bring to their companies.

Staying ahead of the paid social trends for 2021 can reap significant benefits for your company. Keep reading this guide to learn more.

Branching Out From Facebook

Facebook has been on top of the social media hierarchy for some time now, but 2021 may be the year things begin to change. Facebook brought in nearly 70 billion in revenue from ads in 2019, mainly from corporations like Coca-Cola and Starbucks.

However, Facebook recently got into some hot water with advertisers over its failure to stop the spread of certain content on their website. Companies including Ford, HP, and Adidas were some of the big-names to join the movement. With the rise of apps like Tik Tok, Snapchat, and Twitter becoming more popular, advertisers are looking to diversify their investments and reach a different audience.

Paying for Video

Video marketing has been advancing the past few years and is really taking off in 2020. With the wealth of information users can obtain from watching a short video, why would they want to read through a manual.

According to recent research, 96 percent of people have watched how-to videos explaining a product or service. On top of that, close to 66 percent of people noted they preferred watching videos rather than other forms of content. Videos should be an important part of your digital marketing strategy.

There is a clear trend among younger generations preferring watching videos that can be seen with the explosive growth the mobile app Tik Tok has experienced. Even though the company was facing being banned in the U.S. just a few months ago, the app has managed to generate nearly 54 million weekly average users, 75% growth since last year.

Personalized Ads

Advertisements have been getting more personalized for years, but it seems 2021 is going to shape up to be the most personal yet as social media’s algorithms are becoming increasingly more complex. Social media targeting isn’t necessarily a new thing, but brands are seeing the benefits it can bring since it has become more advanced.

Facebook is at the helm of utilizing personalized ads, using various data categories like:

  • Demographics
  • Interests
  • And behaviours

Then, they breaking those categories down into subcategories to get as specific as possible, like what car you drive, if you are a homeowner, and what type of technology you prefer.

Get Ahead of the Paid Social Trends for 2021

Understanding what the top paid social trends are for 2021 can help give you a better understanding of where to allocate your digital marketing budget. Using a mix of both paid and organic social media marketing tactics can help significantly increase the growth of your followers. It’s important to track which methods are working best for you and adjusting your strategy accordingly.

If you are looking to get ahead of the top paid social trends for 2021, contact us today, and we can help build a digital marketing strategy that works for you.

Why is Website Translation Important to Global Businesses?

Posted on by Alice Momo

Running an international business requires speaking the language of your target audience. And when it comes to your website, speaking their language can make or break your sales.

You have a new website that you want to promote to a bigger audience or a website ready to go worldwide. Make it available in different languages to stand out from your competitors.

Read on to learn why you need website translation for your global business and how you can use it to attract more customers.

To Attract More International Customers

When your website is available in more languages, it’s accessible to international customers or the other ethnicities in your own country.

The more people can benefit from your services, the more opportunities you have to make a sale. At the same time, websites with content in multiple languages are rare, so word will quickly get around about yours.

To Boost International SEO Rankings

If you’re trying to position your business in the international market, optimizing your website for search engines is an important step.

If you translate and localize the website in the languages of the countries you want to expand to, you’ll boost international SEO rankings.

To Improve Localization

Localization in SEO is crucial if you want to target a specific audience that speaks a certain language. It’s also important if you want to target local areas.

For this to work, your best bet is website translation services to make your website accessible to your target customers. This way, even if someone searches for keywords in their language, your website will show up among the first results.

To Increase Time on Site

When a customer lands on your business website and it’s not in a language they speak, they’ll leave and look for one that is. If you offer your website in different languages, you’ll actually increase time on site.

This is because they’ll be interested to see what else you have to offer and might even decide to become your customers. The better the translation, the more trust you’ll build.

This shows customers you’ve put time, money, and effort into your website. Even more importantly, you’ll show customers you’ve dedicated time and effort to understand their needs.

To Build a Stronger Brand Worldwide

If you’re expanding your business worldwide, translation services for your website are a must in order to get closer to your target customers.

Since your company will be new on the market, you need something to attract customers with. Having a website in several languages will not only make them get to know your business better but also build trust.

Invest in Professional Website Translation To Boost Sales and Attract More Customers

Whether you’re trying to expand internationally or want to be available to a wider audience, website translation is a must if you want to boost sales and build trust with customers.

Ready to give your online presence a makeover? Reach out to Big Bold Thinkers today and let’s explore your digital marketing and SEO options for business growth.

Winning at Hybrid Events: 3 Tips to Flex Your Creativity for Success

Posted on by Alice Momo

The COVID-19 pandemic forced millions of people worldwide to embrace remote working. Across all industries, companies experienced huge changes that led to complicated challenges.

Almost overnight, governments banned face-to-face interactions. Executives had to quickly provide another way to deliver meetings and training. Employees had to gear up for a digital way of working.

This lead to the use of virtual conferencing platforms skyrocketing. And although there seems to be hope for the crisis to ease pretty soon, most companies will continue to offer hybrid events.

Do you want to find out how your company can organize successful virtual marketing events in the post-pandemic era? Then read on: we are about to dish out the three best ways to do so.

1. Get All the Right Gear and Tech

First of all, you want to make sure that you have all the necessary equipment in place. Unlike purely virtual events, hybrid ones still include some in-presence features. For example, you’re going to have to book the right venue, for the right length of time.

Allow for some wiggle room here and there time-wise, in view of potential new regulations around security and sanitization.

Once you’ve got the venue sorted out, you’ll need to either hire or buy some tech equipment. This usually includes mics, speakers, and cameras. Bear in mind that, just because the gear is not a lot, you’ll still need high-quality tools to ensure the smooth running of your event.

2. Cater to the Needs of Both Live and Remote Participants

Now, because a hybrid event features both live and remote speakers and delegates, you’ll have to cater to the needs of both.

Rules around social distancing, mask-wearing, and handwashing are still likely to apply. So, you should ensure that the venue satisfies all of these requirements for your live speakers.

For those joining the event from their homes, you’ll want to minimize any technical disruptions, and offer an easy way to connect and communicate.

3. Keep Your Remote Audience Engaged

If you’ve hosted even one virtual meeting, then you’ll probably know that one of the biggest challenges is keeping your audience focused and interested.

Hybrid events will face just the same hurdle. To overcome it, you could try a few approaches.

First of all, send your home-based delegates some material on the event ahead of the day. This will help them to understand in detail what the event is going to be about, and might even motivate them to prepare some questions or observations.

Secondly, you’ll probably want the event to last no longer than a few hours, and have plenty of breaks. These could be virtual “coffee breaks” that include ambient music and a live chat to allow participants to relax with a hot drink.

Last but not least, how about sending your home delegates a quick survey after the event? This will enable them to provide any suggestions that you might incorporate in your next hybrid meeting.

Hybrid Events: The Future of Conferencing in the Post-Pandemic World

In the post-pandemic work landscape, hybrid events will feature heavily. For this reason, it’s essential that your company prepares to organize and host meetings that engage both a live and a remote audience.

With our tips, you’ll be ready to achieve this in no time. Just follow your guide on how to host a great hybrid event, and your employees will look forward to them.

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