Including video testimonials on your landing page could transform your conversions.
Video testimonials are more effective than text-based testimonials because they allow potential customers to see and hear real people talking about how your product or service has helped them.
In this guide, we’ll discuss the benefits of using video testimonials on your landing page and explore some tips for creating effective ones.
What are Video Testimonials? Why Are They Important?
Video testimonials are short videos of real people talking about their experiences with your product or service. They’re a great way to show potential customers that your product or service is effective and trustworthy, plus make your landing page more dynamic.
Video testimonials can be more effective than text-based testimonials for many reasons, and they’re the perfect tool to humanize your brand to boost its relatability. Done right, a landing page testimonial can become a centerpiece of your landing page, commanding the attention of every visitor.
Why Use Video Testimonials on Your Landing Page?
There are several benefits of using video testimonials on your landing page.
For one, landing page testimonials can build trust and credibility with potential customers. When potential customers can see and hear real people talking about how your product or service has helped them, it feels more real.
Secondly, they can also humanize your brand and make it more relatable. Our human brains react strongly to the faces and expressions of others. Instead of a faceless brand, your customers see a face they can relate to.
Videos can also make a stronger impression on customers. We’re visual creatures, so what we see in visual media tends to last longer in our minds than in other media.
What Does an Effective Video Testimonial Look Like?
When creating video testimonials, it’s important to make sure that they’re high quality and engaging. Here are some tips for creating effective video testimonials:
- Ensure a professional look by using good lighting, sound quality, and camera angles.
- Keep your videos short and sweet. Most people won’t watch a long video testimonial.
- Make sure your testimonials are engaging. Have your customers talk about their experiences in an interesting and compelling way.
- Script your video in a way that retains your brand’s unique voice.
In general, you need to avoid the pitfall of a cheap-looking video testimonial, which could have the opposite effect. Remember that this is an investment in your growth, so be sure to treat it like one and take the time to get it right.
The Many Reasons to Use Video Testimonials On Your Landing Page
Video testimonials are a great way to show potential customers that your product or service is effective and trustworthy. Video testimonials can help increase conversions by building trust and credibility with potential customers when featured on your landing page, which in turn can drive growth in your business.
Looking for more ways to upgrade your company marketing? Contact us today to find out how we can help.