Social media influencers are becoming more prevalent and proven. As such, brands are expected to spend $15 billion in influencer marketing by 2020.
Influencer marketing is now seen as one of the most successful ways for brands to reach their target audience while increasing sales and engagement.
If you’re looking to explore influencer marketing for your business, the first step is learning which type of influencer will work best for your brand.
Keep reading to learn about the different types of social media influencers that you may choose to work with in the future.
Nano-Influencers: Community Impact
Nano-influencers are the newest type of influencer acknowledged by big brands. These are everyday consumers who have influence within their local community.
Typically, their follower count is less than 10,000 and they have little to no experience marketing for brands. Despite their low following, nano-influencers have proven to be very powerful because they offer a high level of engagement.
Nano-influencers know most of their followers, so the trust level between them is high.
Working with nano-influencers will allow your brand to connect to consumers in a more authentic, engaging way. They are great for startups and small businesses that have a small marketing budget. It’s also an excellent way to test the waters of influencer marketing before investing too much.
Micro-Influencers: Passionate About Subjects
Micro-influencers are currently the biggest group of influencers on social media. They are usually topic or industry experts who are passionate about their subject. Because of this passion, they’ve gained a loyal audience from 10,000 to 100,000 followers.
These influencers usually have some experience working with brands. They’re effective because they have a high trust factor. Their followers trust them never to promote anything they wouldn’t use themselves.
Mirco-influencers are cheaper than macro- and mega-influencers and can offer a nice return on investment if your product jives with their audience.
Macro-Influencers: Internet Fame
Marco-influencers have a large following of 100,000 to 1 million people—fame obtained from the Internet, whether from blogging, being a social media star, or going viral.
Marco-influencers offer the best of both worlds between micro- and mega- influencers. They have engaged audiences, so they work well for brands with a specific buyer persona. If you want to promote authenticity but also want to market to the masses, macro-influencers are a good choice.
At this level in the social media influencer hierarchy, however, you’ll start working with an agent—which means inflated costs. Keep an eye on your ROI so that you get the results you pay for.
Mega-Influencers: Global Celebrities
If you want your brand to be recognized on a global scale, consider working with mega-influencers. These people have a massive following across all social platforms and their content reaches their followers quickly.
They tend to lack a connection with their followers, however, so you can’t expect them to help increase the authenticity or trust-factor of your brand.
Also, they are super expensive. To give you an idea of how much you’ll pay to work with a mega-influencer, Kylie Jenner makes an estimated $1.2 million per sponsored Instagram post.
Connect Your Brand to Your Customers with Social Media Influencers
Finding an influencer who’s voice and ideals connect with your brand is vital in social media marketing.
When searching for an influencer to promote your brand, it’s essential to know what you’re trying to achieve and the resources your company can make available.
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