It’s time to start your next company newsletter to inform your customers and subscribers of new developments and draw in more business. You’ve tried a few different tactics, but it seems like fewer and fewer people open your emails and even less convert to sales.
These days people get so many emails every day that it seems daunting to look through anything that isn’t urgent. Studies show that office workers get about 121 emails each day!
So, what can you do to make your email newsletter stand out to your subscribers? We put together our top 3 favourite psychological tricks to use to boost your conversion rate.
1. The Psychology of Color
Have you ever noticed that you tend to feel hungry in a room with red lighting or walls? Your hunger could have more to do with the colours around you than the appetizing food. The power of colour is real!
Colour therapy and psychology have shown that colours do things in our brains and affect our minds and bodies. For instance, using blue in your marketing emails makes you seem more trustworthy while lots of greens show that your brand is natural.
But, you should avoid using excessive amounts of red in online marketing because that signals rejection or something negative to the consumer.
Be sure that your colour choices reflect the tone and intent behind your email to avoid mixed messaging or ineffective marketing.
2. Use the Words “Free” or “Sale” in Your Email Newsletter
It’s one of the oldest digital marketing tricks in the book, but it works! Getting the word “free” or “sale” into the subject line draws more people to open the email and read what’s inside.
You might need to get creative to fit these eye-catching phrases into your subject line, but make sure it’s legible. You don’t want people trying to decipher codes to read their subject line!
3. Trigger the FOMO Response
One thing that drives many consumers’ behaviour is the need to feel included. If you create a sense of urgency, people will pay more attention.
The term FOMO means “fear of missing out” and this psychological trick works almost every time! Some ways to trigger a FOMO response in your audience is to do limited time offers or flash sales.
Marketing Is a Contest for Attention and You Need to Win!
There’s a ton of psychology tricks you can use to improve your marketing strategy. Mix and match some of these tricks to see what resonates best with your audience.
It might take a few tries to find the formula that gets the results you want from your email marketing. Don’t get discouraged if you don’t see results from the first few newsletters.
We hope you enjoyed reading this article and that you learned a few things about improving your email newsletter. If you have any questions about this article or if you need some marketing expertise, subscribe to our blog or contact us today!