Exhibitions and trade shows are great ways for businesses to get their names out there. You can build connections and relationships with potential clients and improve your reputation in your area.
But what many people don’t realize is that your exhibition stand plays a big part in that.
A bad exhibition stand can be more than just disheartening. It can actually harm your business and turn customers away from you, which is the last thing that you want.
So, creating an exhibition stand that’s eye-catching and enjoyable is essential. But where do you start?
It’s hard to know exactly what you should do to draw people in. Sometimes, planning for an exhibition show may make you feel lost and overwhelmed when you should feel excited.
But never fear! We’re here to help. Here are 5 tips on creating a successful exhibition stand for your business.
1. Book a Strong Location
You’ve probably already heard the all-too-common chant: location, location, location! But how do you know which locations for stands are best?
Well, the main goal is to attract as many people to your booth as possible. So, you’ll want to book a location for your stand that is in a high-traffic area.
Take a look at the layout of the hall in advance. Spots near refreshment booths and on main passageways will work well. It also is a good idea to set up your stand close to popular booths to draw in the crowds, but make sure you stay away from competitors!
2. Maintain a Welcoming Design
You need a design for your stand that will welcome people in. Open-sided booths are good, as are seating areas or interactive workspaces.
You’ll also want to pay careful attention to the physical design of your exhibition stand features. It should be neat and tidy and passersby should be able to easily identify your product or service.
Make sure your exhibition stand is unique and eye-catching to bring people over. You want to strike a balance with the aesthetics – make it organized but not sparse, interesting to look at but not cluttered.
3. Make Use of Giveaways & Branded Merchandise
Branded merchandise is a foolproof way to make people remember your business. Nothing makes people more excited than the word “free”! Plus, it’s a great way to start off your relationship with your potential clients.
It’s also free advertising. If you give away custom t-shirts or tote bags adorned with your brand logo or colors, those people will essentially be walking advertisements for your business every time they wear your merchandise out on the streets.
Just make sure you keep track of your exhibition stand budget and be sure you can afford to give away those items!
4. Book Exhibition Stand Events
Another great way to draw people to your booth is to have special events. Competitions or promotional games are a fun, family-friendly way to advertise your brand. Even at online exhibitions, you can host online games or activities for participants.
5. Research Your Competition
It’s always a good idea to know as much as you can about your competition. Don’t be afraid to draw inspiration from your neighbors. You don’t want to copy them, but a little healthy competition is always good!
Researching your competitors helps you understand what you’re up against. That way, you can better prepare when creating an exhibition stand.
Learn More About Creating an Exhibition Stand
Creating an exhibition stand that sticks out from the crowd is essential at trade shows. The more people that you draw to your booth, the more exposure you get. And exposure is always great for businesses!
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