“Although the world is full of suffering, it is full also of the overcoming of it.”
-Helen Keller
Collectively, we’ve experienced the loss of community over these past few weeks. Both on a grand global and profoundly personal scale, we’ve been disconnected.
And with any form of loss, humans need time and space to process grief. Yet, it is in how we overcome and rise from the loss that defines us.
Mourning Our Loses, Recreating Our Future
As passionate visionaries, we at Big Bold Thinkers believe every situation opens up a world of possibilities. These strange times hold great potential—despite the uncertainty ahead.
The challenge for businesses today is to recreate community, connection and collaboration in a socially distant world. Our current reality is that events, retreats, shows and conferences can’t happen for the foreseeable future.
However, this new terrain shouldn’t prevent us from connecting and supporting one another. We live in a big, beautiful world where we have the opportunity to create magic every day.
So where do we go from here? How can mindful marketing solutions include elements of community support and collaboration in a socially isolated world?
Here are just a few ideas to consider.
Plan a Virtual Event
Rather than altogether cancel an upcoming event or conference, switch to a digital platform. Create engaging digital content around your event’s theme to share with your audience.
You may need to condense your four-day gathering down to one or two days and include downloadable guides and materials. Maybe you mail out promotional products that you would’ve handed out during your event, or create live break-out sessions.
Switching to an online event must still provide value to your audience. Fortunately, with today’s technology, that’s possible—even while everyone is responsibly practicing social-distancing.
Start a Facebook Group
Facebook is an excellent tool for creating a community, and now is an excellent time to learn how to use it to connect with your audience.
What type of value-added content could you create and push out around your industry that will engage and inspire people at this time? Use Facebook Live to develop real-time discussions.
This is a great way to make your brand more personable as you share your story.
Open Virtual Spaces to Connect
We may not be able to meet in person, but we have ways of interacting online. As people look for new ways to gather, finding ways to connect in real-time virtually is essential.
Using Zoom and other innovative platforms to connect, you can create a space to discuss anything and everything with people you know as well as make new connections with those you don’t.
At BBT, we invite you to join us for coffee in our Zoom room from 10a to 1p on Thursdays. We hope to connect visionaries, like yourself, looking to create a positive impact on our ever-changing world.
We hope to meet you there!
The possibilities are endless when it comes to creating community in our modern world. Being “all in this together” means working with our neighbors to be catalysts for positive change for all.
As we continually innovate digital communication strategies to meet the changing landscapes around us, we are always open to new ideas—especially when it comes to creating connections and inspiring collaboration!
Own those inventive solutions because now is the time to bring your big, bold ideas to the table.
Wishing all our readers love and light.
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