SEO is one of the most important aspects of digital advertising (and therefore advertising) in the 21st century. Are you aware that less than one percent of people make it to the second page of search engine results?
However, SEO isn’t as simple as creating backlinks and figuring out what people are typing into their phones. Updates in voice searching technology mean that more people than ever are not typing, but speaking their searches.
This means voice search optimization is the next frontier for companies who care about digital marketing and SEO.
This article will act as your voice search optimization guide and walk you through some key principles of how people use voice technology, and teach you how to plan your very own voice search strategy.
Long-Tail Keywords
Long-tail keywords are keywords of four or more words. When people make use of voice search, they’re mostly using long-tail keywords.
Believe it or not, we actually tend to use more words when we conduct a voice search. When we write our thoughts down, we have time to revise, use our internal editor, and take out/add a word before we hit “search”. We don’t have this time when using voice search.
This means that what comes out is less filtered, and often a bit longer. We recommend doing some research into which long-tail keywords are being used to find your company. They’re probably only going to become more and more popular.
Heck, long-tail keywords already account for about 70 percent of searches.
More Casual Phrases
Not only do people search longer phrases when they use voice search, but they also use more casual phrases. With friendly voices talking back to us like Siri and Alexa, it’s no wonder why people feel like their phones in a conversational tone of voice.
Conversational search phrases often come in the form of a question.
People typing are much more aware, subconsciously, that they’re sifting through data. If they want to find a good burger restaurant, they might search “cheap burger restaurant” — cold, calculated, efficient.
However, when they’re talking Siri or Alexa, and using a more conversational tone, they’ll subconsciously want to sound more like they’re having a conversation. Looking for a burger restaurant, they might say “where can I find the best cheap burger?”
Harder Work
Unfortunately, adding casual phrases and long-tail keywords is harder work for you. It’s much harder to work in keywords that practically sentence into your blog content. However, this is something you’re going to have to do if you want to capitalize on the world of voice search SEO.
Understand Voice Search Optimization
If you want to succeed in SEO in 2021, you’re going to have to move beyond typical search engine usage and move into the world of voice search.
The best ways to make use of voice search optimization strategies are to work a little harder and try to work longer/more casual keywords into your posts.
For more information, contact us today.
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