Are you ready to launch your business with a grand opening event? Whether you’re opening a new location or introducing your business for the first time, it doesn’t hurt to celebrate your success. What better way to do so than having a grand opening?
This is also a great way to get your name out there, especially if you’re the new kid on the block. Studies show that 19% of new small businesses fail because they can’t keep up with the competition. A successful grand opening can give you the headstart you need.
But how do you plan a grand opening event? This article covers some great tips to help you make a grand first impression. Read on to discover more!
1. Decide on the Type of Event
Creating brand awareness is the central goal of any grand opening event, especially if you’re a new business. You want to kickstart foot traffic, so you don’t have to spend months building momentum. Put your best foot forward and show off your products and services.
It may be tempting to add fancy streamers and decorations. However, it’s best to ensure that your decor coincides with your business. Choosing relevant decor shows that you’ve been planning this seriously.
Depending on your target market, there are many grand opening ideas at your disposal. Some include hosting a party, supporting a charitable event, or throwing giveaways. Hold an event where the audience can experience your product or service, encouraging them to return for more.
2. Plan Your Grand Opening Event
A grand opening event has a lot of moving parts, so don’t be afraid to plan months ahead. Aside from planning the experience, you also need to think about staff and marketing. Consider working with an event manager to keep things clean and concise.
3. Set a Date and a Budget
Event preparation, holidays, and weather conditions are factors to consider in event scheduling. You may feel surprised how it can affect the number of attendees present at the ceremony. Pick a date that can guarantee visitors.
It’s also good practice to set a budget for your event. You don’t want your business to fall short after overspending on an opening event. Experts suggest using 20% of your entire budget in the first year on marketing, but be careful not to use it all in one day.
4. Promoting Your Grand Opening
You can have the perfect presentation, venue, and staff, but it’ll all be for nothing if no one attends. Once you’ve finalized the details and flow of the ceremony, it’s time to start promoting. Ask your employees to invite friends and family.
You can put up outdoor signs, update social media accounts, or get media coverage. A great way to tap into a market is by offering what all customers love: free things! By making the event feel more exclusive, you’ll have people buzzing in no time.
Make a Great First Impression With a Successful Grand Opening Event
Opening a new business location is a time for celebration and locking in new opportunities. This ceremony will not only be for you but also for potential customers. A great first impression is sure to make your business everyone’s new favourite shop.
Need help planning your grand opening event? That’s where we come in. Contact us today, and we’ll help you achieve the true meaning of grand.
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