3 Uses for a Landing Page and How to Build One That Converts

Landing pages can be beneficial for businesses that are looking to convert more people into paying customers. But, that’s if you know how to use them properly and create one that’s easy for customers to understand.

There’s no need to continue searching the internet for landing page how to guides because we’re going to provide you with a brief guide right here on our site. Not only are we going to detail some of the benefits of using one, but we’re also going to let you in on how to create one that works effectively.

Read this post from start to finish for everything that you need to know.

1. Easy to Create

Contrary to what you might already believe about landing pages there easy to create. You’ve just got to understand all of the components that go into making the page and then you’ll be ready to start developing yours.

2. Informative

When you create ads for the services or products that your company offers, they have to be brief and to the point. But, when you’re using a landing page, any information that you weren’t able to put on the advertisement can be placed on the landing page for customers to continue reading.

3. Improves Customer Relationships

Another benefit of using landing pages is that it helps to create and build relationships between your company and potential clients. When you continue to develop these relationships, it ensures that you’ll have reoccurring clients in the future.

Now that you know three of the benefits of a landing page, it’s time to learn how to create one.

Reference or Transactional Page

Before you can begin building your page, the first thing that you need to do is decide whether you’re going to create a reference or transactional page. When you create a transactional page, it’s to persuade the reader to purchase your services or products.

But, when it’s a reference page, it’s being used to provide more information to the reader.

Decide on Your Target Audience

Once you’ve decided on this, the next thing that you need to do is decide on your target audience. These are the people that all of your advertisements seek to target whenever business content is released.

When you’re creating your landing page, you want to ensure that the page continues to speak to your target audience.

Use Correct SEO

The reason that you’re going to want to use the correct SEO keywords when creating your titles and headlines is that it will help your landing page to show up in more search engines. The more your content shows up in potential clients search engines, the more likely it is that they will click your link allowing you to turn them into paying customers.

This also means optimizing your tags that you’ll use in the meta descriptions and titles correctly.

Create a Strong Call to Action

Your call to action is what you will use to get customers to do what you want them to do. Whether that is to read more of the content that you’ve published or to purchase more of your products.

Without a call to action, it can leave clients confused about what you want them to do next.

Use Videos

People don’t have long attention spans; therefore, the best way to keep their attention is to use embedded videos in your content. When you’ create attention-grabbing videos, you’re sure to convert more customers.

And ensure that the videos you use in your ads or social media content are always linked to your landing page for easy access.

Landing Page 101

Tons go into creating a landing page properly. From ensuring that you use the proper SEO keyword optimization to creating engaging video content for potential customers to view.

If you’re looking to hire a company that can help you to create the best landing page possible, contact The Big Bold Blog. They’ve got the portfolio and experience to help you create a landing page that is going to turn readers into leads and eventually reoccurring clients.