There are about 1.88 billion websites on the internet. On this vast amount of sites, there’s a countless number of articles, videos, and other pieces of content. If a business wants to succeed, it has to pump out a constant stream of content.
But after a while, it gets hard to put out content that’s new, original, and unique. This is where a content repurposing strategy comes in. If you can repurpose content, the keys to the internet are yours.
But how exactly does it work?
This article will walk you through a few ways to repurpose content and how you should structure your content repurposing strategy.
1. Adapt Blog Posts
Blog posts are one of the easiest ways to bang out quick and effective content. They’re not necessarily easy to write, but if you hire a great blog writer, they’ll be able to pump out several high-quality articles a day.
Creating video content is one of the best ways to attract clicks in the 2020s. It will also help people stick around on your website and thereby generate better SEO. But how do you come up with great ideas for content?
We recommend adapting your blog posts.
If you have a blog post that your readers particularly enjoyed reading and your writers enjoyed writing, consider turning it into a video. Use the medium of video content to deliver a more visual-based approach to whatever topic you’re going for.
Use the blog post as a jumping-off point, but don’t feel too married to its structure. What works in words is different from what works on the screen. Hire a great director to take care of the video content — you need someone who understands this visual medium.
2. Expand in a Podcast
Podcasting is one of the most binge-able mediums out there. In fact, 144 million Americans listen to podcasts. If you have some wonderful recording equipment and two employees who are great at rattling off entertaining banter, consider creating a podcast to expand on the content you put out.
Podcasts are flexible. You can turn everything from infographics, articles, videos, emails, and even updates into a podcast. As long as the people talking are entertaining, you can stretch the podcast out to a pretty considerable length as well.
3. Create a “Reader”
A “reader” is a type of literary anthology that was popular in the early half of the 20th century. It was compiled as a sort of “best of” of a particular writer. You could read them to get an idea of what the writer was all about.
These often contained excerpts from larger works out of context. They proved that some of the best writers don’t need the advantage of completion to show how great they are. They can communicate their life-enriching messages, plots, and characters in the scope of a few chapters.
Why not create a similar anthology for your blog?
At the end of every week, month, or year (depending on how often you want to do it), consider creating a little weekly “reader” of the best articles and excerpts from articles from that period. This will satisfy your followers who just don’t have enough time to catch everything.
4. Update Old Posts
It’s no secret that blog posts are largely based on the news cycle and what’s popular. They might be written quickly before all of the relevant information has come out to gain clicks. This isn’t dishonest, it’s playing the game.
However, when more information comes out, it’s a blogger’s duty to keep track of the situation. Consider revisiting some old articles you wrote and updating them with more relevant information. You can republish them on your site as well.
While you’re at it, you might as well touch up the article. You might even have a new writer write a response to the original at the bottom to gain the advantage of perspective.
5. Export to Social Media
Not all of the work you do has to be on the same platform. Maybe you can rework your old content and transfer it to a social media platform.
It won’t do any good to copy and paste the text of an article into many tweets. However, you’d do well to take advantage of the specifics of your social media platform of choice.
If you have a lot of young followers, consider hiring a hip young person who knows how to spread information through TikTok (there are many informative TikToks out there). If your crowd is more Instagram-centric, consider creating an infographic.
6. Head to Quora
Quora is unique in the world of social media. Though it technically falls into the parameters of “social media,” it’s used differently than others. People flock to it specifically to get answers to questions, and most interactions are one-off — they aren’t followed up.
You can go over to Quora and answer people’s questions by essentially reposting your article. This works for several reasons. First of all, you’re helping someone out. Helping someone solve a problem is one of the best ways to provide value, which people will rush to repay.
Secondly, you’re making a stamp on Quora that future users can come back to and find any time.
Quora needs to become part of your digital marketing strategy. If you create a great content strategy this way, you set yourself up to make one of the best content strategies of the 2020s.
Use These Methods to Repurpose Content
It’s not easy to keep up with the constant flow of content in the 2020s. This is why it’s important to learn how to repurpose content.
Repurposing content doesn’t just help you rehash old ideas, it also gives your team more time to rest and prepare the next big thing. Developing strategies to reuse old content is crucial in moving forward.
If you need help getting started on your content repurposing strategy today, check out our digital marketing services and get in touch.