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The Big Bold Blog
Events 7 Tips on Maximizing the Impact of Events for Your Business
7 Tips on Maximizing the Impact of Events for Your Business

Did you know that the U.A.E. has one of the most vibrant events industries in the world? In fact, 76% of the companies in Dubai said that Expo 2020 Dubai helped to boost their growth. Even though there are many event types, business owners don’t always know how to get the most out of them. And most […]
SEO Google Analytics 4: Get to Know the New Standard for Data Analysis
Google Analytics 4: Get to Know the New Standard for Data Analysis

Understanding the past is the only way you can shape the future. This is true even in technology where knowing and using your past data informs your future decisions. Such is the case with Google Analytics 4, the new version of Google Analytics that was released in October 2020. There are things you’ll need to know […]
Events Brand Activation: What It Is, How It Works and Why Use It
Brand Activation: What It Is, How It Works and Why Use It

Did you know that 100% of consumers will share any content they create at an event? This is a fantastic way to gain exposure for your company and its products. But how do you do this the right way and not go viral for all the wrong reasons? This highly effective form of marketing takes some work, […]
Events Event Managers: How to Spark Your Creativity
Event Managers: How to Spark Your Creativity

Is there a career that’s more rewarding than event planning? There’s something satisfying about seeing months of hard work come together, and nothing beats the smile on a client’s face. Event managers may love their jobs, but that doesn’t mean that every idea comes to them instantly. There’s only so much that can be done with […]
Events How To Plan a Community Event
How To Plan a Community Event

How to Plan a Community Event There are many aspects to planning a community event. Successful engagements become anticipated affairs because of their seamless unfolding and momentous objective. Planning a community event also comes with its fair share of needs and challenges. Here are ways to maneuver through the hurdles and throw a memorable community […]
Digital Marketing 3 Rebranding Strategies and Best Practices for Professional Services
3 Rebranding Strategies and Best Practices for Professional Services

You’ve probably heard the news by now. Facebook recently went through a massive rebranding, changing the company name to Meta and introducing a new logo. CEO Mark Zuckerberg introduced Meta as a way to bring the metaverse to life and help people and companies connect. The rebranding involved a name change as well as a new […]
SEO 7 Advantages of Using Local SEO for Your Business Website
7 Advantages of Using Local SEO for Your Business Website

Studies show that about 46% of all searches on Google are looking for local information. Many of the consumers doing these local searches will visit a local store within the next day. Local SEO is an essential part of marketing when you have a brick-and-mortar shop for your business. It allows you to connect more with […]
Marketing A Comprehensive Video Marketing Guide This 2022
A Comprehensive Video Marketing Guide This 2022

Videos have taken the digital marketing world by storm, especially with the development of top-class camera technology. It’s easy to market and sell goods or services by creating a visually-appealing video that resonates with your target audience. Furthermore, video sharing and streaming platforms such as Instagram, Facebook, YouTube and TikTok have high-user traffic that you […]
Marketing How To Build a Brand Identity That Drives Real Growth
How To Build a Brand Identity That Drives Real Growth

You’re a reasonable business owner. You know that providing a product or service is only one-half of a successful reputation. The other half is a well-developed brand identity and marketing strategy. Proper branding and design will be the foundation for any of your other marketing endeavours. Even experts recognize the importance of branding for your business’s long-term […]
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