Insights & Trends | Big Bold Thinkers Blog

Marketing

Powerful Ways to Level up Your Marketing Collateral

Businesses struggle from time to time to keep their brand relevant and produce results. Keep target audiences engaged in marketing collateral no matter what’s going on. Effective marketing strategies pave the path to remaining successful. Consistently creating marketing material design ideas keeps you moving the needle. Try generating new leads for existing products while rolling out new products […]

Events

The Do’s and Don’ts of Brand Activation

Is your brand marketing strategy struggling to attract consumers? Perhaps the issue goes back to your initial brand activation. You’ve probably heard that you only have one chance to may a good first impression. Luckily, in today’s fast-track atmosphere, brands can have a do-over. Instead of seeing your brand rollout as a failure, see it as a test […]

Events

Strategic Event Management: Creating a Strong Foundation

Did you know that 95% of marketers believe that in-person events can help achieve business goals? Events are undoubtedly some of the most effective methods for marketing your business. They help you engage directly with your customers, generate leads, launch new products, create brand awareness, etc. Unfortunately, organizing and managing an event successfully can be tremendously challenging. The good […]

Marketing

5 Major Benefits of Strategic Marketing for Professional Services

Did you know that less than 49% of companies claim that increasing customer acquisition is their primary focus? Professional services can be a tough sell, because potential customers may not understand what you do or how you can help them. Even if you have an amazing product or service, it can be difficult to make sales if […]

SEO

Boost Your SEO Performance by Avoiding These 7 Mistakes

Nearly 70% of all activity online begins with a search engine. The majority of search engine users (75%) don’t bother checking the first page of results, though. Without search engine optimization (SEO), consumers might not find your website online. Even with an SEO strategy, the wrong mistakes could cost you top-of-page rankings. Want to boost your SEO […]

Events

3 Ways Team Building Activities Can Help to Bring Your Team Together

Studies have found that engaged workers have a positive impact on a company’s bottom line. They boost profits by 21%, sales by 20%, and customer satisfaction by 10%. Yet a majority of employees are still disengaged at work. One way your business can create an engaged workforce is by having outstanding team building activities. These are designed to connect […]

Events

Why Every Event Needs Event Technology Solutions

While event technology has been on the upswing since the early 2000s, the Covid-19 pandemic proved organizers and attendees don’t just want it — they need it to stay relevant. Musicians alone have live-streamed almost 80,000 concerts since 2020. Live streaming is only one aspect of the ever-growing event technology industry. Even if you don’t plan on […]

Social Media

Why Short-Form Videos are More Popular Than Ever

Do you remember Vine? The video app went viral in 2012. Within months of launching, Vine was a household name. Millions of people tuned in to watch videos of people dancing, cooking, and cracking jokes. And, then, it disappeared. In 2022, Vine’s story may seem irrelevant. After all, we are living in the age of […]

Events

Lead Retrieval Solutions for Trade Show Organizers

Running a successful trade show is all about helping businesses network. Unlike other marketing tactics, trade show exhibitions connect businesses with already highly-motivated audiences in a personal, hands-on way. To help clients get the most out of trade shows, and be more likely to return to yours, you need to be armed with lead retrieval solutions. 81% […]