Insights & Trends | Big Bold Thinkers Blog

Digital Marketing

Online Business: Understanding Your Visitors and Customers

Last year, almost 1.8 billion people shopped online. For any online business, that’s a significant number of people to engage. To make the most of today’s increasing online shoppers, you need to understand your target audience. There are a few critical factors to consider when marketing to online business customers. Read this guide to learn more […]

Marketing

3 Psychological Tricks to Make Your Email Newsletter Convert

It’s time to start your next company newsletter to inform your customers and subscribers of new developments and draw in more business. You’ve tried a few different tactics, but it seems like fewer and fewer people open your emails and even less convert to sales. These days people get so many emails every day that […]

Business Advertising

5 Steps to Building a Results-Focused Digital Marketing Campaign

How can your business build a digital marketing campaign that focuses on results? Wasting your budget on a scattergun approach may bring some extra traffic. But if those visitors don’t want what you’re selling they’ll soon leave. This article gives 5 simple steps to consider when creating your digital marketing strategy. We ask what is […]

Digital Marketing

Google Analytics – Its Importance and Benefits

Why is using Google Analytics important? Let’s say you have set up an exhibition. You have a place established and people have started visiting. Some are leaving early while some are staying back longer. Some have shown interest in the displays while some are just merely looking. Some came to know about you through colleagues […]

Business Advertising

Essential Advertising Costs To Know Before You Start Marketing Your Business

You may have a small business with a limited budget or a larger business that has earmarked a little more for your online advertising strategy. This quick guide provides insight into the average advertising cost on Google and Facebook, the two major avenues to reach your clients online. Average Advertising Costs on Google Ads As […]

Digital Marketing

3 Uses for a Landing Page and How to Build One That Converts

Landing pages can be beneficial for businesses that are looking to convert more people into paying customers. But, that’s if you know how to use them properly and create one that’s easy for customers to understand. There’s no need to continue searching the internet for landing page how to guides because we’re going to provide […]

Social Media

How To Promote Your Instagram Page to Drive Brand Awareness

Digital marketing is a cutthroat competitive world where anyone who aspires to succeed needs to leverage every resource available to them. This means using top-notch SEO, compelling advertising, and utilizing social media to drive brand awareness. While investing in every major social media platform is a good decision, Instagram can be one of the best […]

Social Media

Social Media Influencers: Mega, Macro, Micro or Nano

Social media influencers are becoming more prevalent and proven. As such, brands are expected to spend $15 billion in influencer marketing by 2020. Influencer marketing is now seen as one of the most successful ways for brands to reach their target audience while increasing sales and engagement. If you’re looking to explore influencer marketing for your business, […]

Social Media

4 Secrets for Awesome Remote Video Production

Did you know that there are more than 500 million hours of videos that are watched every day on YouTube? If you’re wondering how you can get your brand noticed on social media, you may be looking into getting started with video production. Don’t let the pandemic stop you from creating content to share on your social media […]