Insights & Trends | Big Bold Thinkers Blog

Digital Marketing

Here’s What’s Happening With the 2021 Google Update, Core Web Vitals

Worldwide we make, on average, 1.2 trillion Google searches a year. It seems like every day there’s another Google update. These updates are to ensure the best user experience for all those searches. From time to time, Google’s updates change the ranking factors. This can cause some angst amongst digital marketers and SEO professionals! This is due to fear […]

Communication

What Makes Us Excited About iOS 14 Update?

Apple has 23.4% of the mobile market. They are renowned for having a higher level of security and for sharing fewer data with third parties. Continuous updates aim to make the user experience better, as well as improved security features. So what’s all the hype about the iOS 14 update? Let us break it down for […]

Social Media

Your Guide to Understanding Social Listening

Have you ever asked yourself, “who is my audience, and what do they want from my company?” If so, you’ve come to the right place. When marketing your product or service, you shouldn’t blindly guess what customers want to see. Instead, you should gather as much information as possible and give them exactly what they’re […]

Digital Marketing

How to Create A Powerful Communication Strategy for Your Next Online Event

Did you know the average business can spend up to 24% of a yearly budget on digital marketing? Those funds are often used to develop an effective communication strategy. That strategy can include increasing online presence, creating new social channels, and more. But what about your business’s online event strategy or event promotion? In today’s climate, there are many. You may […]

Marketing

Pro Tips on How to Use Animation For Marketing

Are you thinking of branching out of your traditional marketing methods? If you are, take a moment to consider animation for marketing. These colourful and stylistic videos can work as commercials, promotional info-vids, or clips that could go viral. However, you can’t simply write a script and hire animators to make any kind of video. […]

Digital Marketing

Why Your Brand Is More Than a Logo

When you think about a brand, the first thing that comes to mind is probably a brand logo. The Nike swoop, the Twitter bird, and the Starbucks siren are all examples of popular logos that almost everyone in America would recognize instantly. Having a brand logo that’s easy to recognize is important, but it’s not everything when […]

Digital Marketing

A Clever Guide to Establishing Your Brand in 2021

Experiencing difficulty in establishing your brand? Every business is going through hurdles. Not only are there thousands, if not millions, of competitors but the recent pandemic also made it harder for businesses to survive. You’ll want unique and impactful ways to build your brand and make a lasting impression. The good news is we’ve got three effective tips […]

Marketing

What is Customer Lifecycle Management?

Do you want to attract and keep good customers for your business? It’s hard to be successful without a good customer base. Having loyal customers who stick with your company over time is the best way to build a thriving enterprise. A good customer lifecycle management plan will help you find and retain loyal customers. They will […]

Business Advertising

The Importance of Nurturing a New Relationship in Business in 2021

Networking and nurturing a new relationship in business can be time-consuming, but it can also be extremely rewarding. Now more than ever, businesses must rely on each other to succeed and grow. Building trustworthy, dependable, and supportive relationships are beneficial to you and your company. From event planning to provide services, you can do so […]