Insights & Trends | Big Bold Thinkers Blog

Social Media

The Top 3 Paid Social Trends of 2021

This past year has been like nothing we’ve seen before, as some businesses have been forced to close their doors, others have grown drastically in the wake of a massive shift in consumer behaviour. As old trends fade, new trends are beginning to appear, one of the more significant ones being observed – paid social […]

Communication

Why is Website Translation Important to Global Businesses?

Running an international business requires speaking the language of your target audience. And when it comes to your website, speaking their language can make or break your sales. You have a new website that you want to promote to a bigger audience or a website ready to go worldwide. Make it available in different languages […]

Events

Winning at Hybrid Events: 3 Tips to Flex Your Creativity for Success

The COVID-19 pandemic forced millions of people worldwide to embrace remote working. Across all industries, companies experienced huge changes that led to complicated challenges. Almost overnight, governments banned face-to-face interactions. Executives had to quickly provide another way to deliver meetings and training. Employees had to gear up for a digital way of working. This lead to the […]

Website Design

Success in Sales: Understanding Automated CRM Solutions for B2B

When CRMs first arrived on the scene, they really were little more than tech-driven Rolodexes. A few people might have added their sales info to the database, but for the most part, data on prospects were still in people’s heads or never discovered at all. Today’s customer relationship management system is all about the relationship. […]

Events

Level up Your Next Online Event: The 411 on Virtual Event Giveaways

You are swag. You are an innovative businessperson. You want interesting and engaging ways to connect with your clients. You give to people every day, and the best way to reach clients is to just keep giving. Virtual event giveaways are becoming one of the most popular ways to reach out to clients. Get in […]

Website Design

The Most Effective Principles on How to Create the Best Web Design

We live in the digital age, and every company that wants to survive must have a digital presence. E-commerce is steadily becoming the main source of consumption. By 2021, e-commerce will generate $4.5 trillion in sales, and by 2040, it is projected that e-commerce will account for 95 percent of all transactions. If you want to […]

SEO

What Is Google My Business and Why Do I Need It?

It’s not a secret. Google has without a doubt become one of the most popular search engines in the world. And while you may utilize it often as a consumer, it’s just as important for business owners. For starters, Google has excellent resources for business owners who want their companies to list on the top of search engines. One of […]

Digital Marketing

Online Business: Understanding Your Visitors and Customers

Last year, almost 1.8 billion people shopped online. For any online business, that’s a significant number of people to engage. To make the most of today’s increasing online shoppers, you need to understand your target audience. There are a few critical factors to consider when marketing to online business customers. Read this guide to learn more […]

Marketing

3 Psychological Tricks to Make Your Email Newsletter Convert

It’s time to start your next company newsletter to inform your customers and subscribers of new developments and draw in more business. You’ve tried a few different tactics, but it seems like fewer and fewer people open your emails and even less convert to sales. These days people get so many emails every day that […]