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The Big Bold Blog
Marketing Maximize Your Marketing: How to Combine SEO and PPC Efforts
Maximize Your Marketing: How to Combine SEO and PPC Efforts

The modern marketer has a wealth of opportunities for reaching potential customers. Paid advertisements have a 200% ROI, and 82% of marketers agree that SEO improves your all-around effectiveness in generating traffic and sales. So, what if you combine SEO and PPC efforts? It’s important to understand that both SEO and PPC have their strengths, but […]
Communication Share Of Voice: The Complete Beginner’s Guide
Share Of Voice: The Complete Beginner’s Guide

What is share of voice? The term “share of voice” (SOV) is a relatively recent marketing phrase that refers to a company’s share of the market’s voice. In other words, it’s a way to measure how much noise a particular brand is making compared to its competitors. Share Of Voice: The Complete Beginner’s Guide It […]
SEO Video Testimonials: Why Include Them on Your Landing Page?
Video Testimonials: Why Include Them on Your Landing Page?

Including video testimonials on your landing page could transform your conversions. Video testimonials are more effective than text-based testimonials because they allow potential customers to see and hear real people talking about how your product or service has helped them. In this guide, we’ll discuss the benefits of using video testimonials on your landing page and […]
Events How To Create a Great First Impression With a Grand Opening Event
How To Create a Great First Impression With a Grand Opening Event

Are you ready to launch your business with a grand opening event? Whether you’re opening a new location or introducing your business for the first time, it doesn’t hurt to celebrate your success. What better way to do so than having a grand opening? This is also a great way to get your name out […]
SEO 6 Unique Ways to Repurpose Content
6 Unique Ways to Repurpose Content

There are about 1.88 billion websites on the internet. On this vast amount of sites, there’s a countless number of articles, videos, and other pieces of content. If a business wants to succeed, it has to pump out a constant stream of content. But after a while, it gets hard to put out content that’s new, […]
Digital Marketing Augmented and Virtual Reality 2022: Changing the Way We Market
Augmented and Virtual Reality 2022: Changing the Way We Market

The world looked on, perplexed and disturbed, as the strange video whizzed past all other content on our social media feeds, taking front and center. Online responses were a mixed bag of amusement and discomfort. The announcement seemed to come out of nowhere and be everywhere all at the same time. You know the one – Mark […]
Digital Marketing How the Metaverse Will Alter Digital Marketing Campaigns
How the Metaverse Will Alter Digital Marketing Campaigns

Oculus VR headsets have been around for about a decade. They’ve been used in tourism conferences, for example, to give attendees a three-dimensional taste of a city or country. But augmented reality (AR) and virtual reality (VR) tech have been steadily developing over the years. Within the next decade or so, we’ll be immersing ourselves […]
Events These Marketing Tips Help Your Event Planning Business Pivot
These Marketing Tips Help Your Event Planning Business Pivot

Every so often, external factors present shocks to various industries. The COVID-19 pandemic and harsh financial climate produced just such a downturn in events planning. Event demand and needs have changed, upending the status quo. Here are some ideas to help your event planning business market itself during good times and bad. Communication is Key […]
Digital Marketing Upcoming eCommerce Trends That Will Impact 2022
Upcoming eCommerce Trends That Will Impact 2022

Imagine spending all of your time preparing your eCommerce store only to get zero sales when you launch. Before you quit your store, consider what eCommerce trends you’re using and if they apply to the current year. If they don’t, you may want to change something to help get your store out there. Then, you […]
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