Insights & Trends | Big Bold Thinkers Blog

Digital Marketing

Upcoming eCommerce Trends That Will Impact 2022

Imagine spending all of your time preparing your eCommerce store only to get zero sales when you launch. Before you quit your store, consider what eCommerce trends you’re using and if they apply to the current year. If they don’t, you may want to change something to help get your store out there. Then, you […]

Events

Capture Customers’ Attention With Custom Banner and Signs

Using Custom Banner and Signs for Effective Outdoor Marketing Custom banners and signs are effective tools for advertising outdoors because they effectively capture people’s attention. They add a unique dimension to your advertising strategy because they engage with your audience in real life, thereby having a visceral impact unlike that of any of your online […]

Digital Marketing

Security Breach vs. Security Incident: What’s the Difference?

All over the world, there are 2,200 cybersecurity attacks per day. That’s over 15 each minute! Digital attacks are on the rise and cybercriminals are growing ever bolder. So, it’s important to have a good understanding of different website security threats and elements of data security. If you’re unsure of the exact difference between a security […]

Events

How to Properly Return to Face-to-Face Events

Ready to transition to face-to-face events as more proper pandemic protections are in place? Business teams are now preparing to plan in-person events, like product launches or conferences. Hence, looking forward, how can you best begin arranging a successful event? However, as more are going back to live events, you have to consider a few factors before returning to […]

SEO

A 2021 Correlation Study into Links and Brand as Ranking Factors

Do you want to learn more about ranking factors to boost your website’s search engine results? This article will review a 2021 correlation study that reveals that brand and backlinks play a significant role in search engine ranking. The search engine results page, also known as SERP, refers to where your website organically appears in correlation […]

Social Media

Top Social Media Strategies That Drive B2B Sales

75% of business-to-business, B2B, buyers use social media to make a purchase decision. That is why it is crucial for businesses to have more than a social media presence. B2B sales are the outcome of well-organized social media strategies. In this guide, we’ll touch on four ways to lead your consumer down a B2B sales […]

Communication

Drip Email Marketing vs Lead Nurturing Campaigns: Which Should You Use?

If you want your business to boost engagement and drive conversations, it’s no secret that you have to use marketing. Yet, with so many different techniques available, there can be a lot of trial and error at your expense. Luckily, every savvy marketer knows that a bit of market research can go a long way. Finding […]

SEO

Voice Search Optimization – SEO Tips To Rank Better

SEO is one of the most important aspects of digital advertising (and therefore advertising) in the 21st century. Are you aware that less than one percent of people make it to the second page of search engine results? However, SEO isn’t as simple as creating backlinks and figuring out what people are typing into their phones. Updates in […]

Marketing

The Complete Guide to Attraction Marketing

Did you know that half of all searchers use the internet to discover new products? If your marketing strategy isn’t working overtime to attract the attention of your ideal client, then you need attraction marketing. Don’t worry if you don’t know what that is or how to implement it because we’ve got you covered. Keep reading to […]