3 Rebranding Strategies and Best Practices for Professional Services

You’ve probably heard the news by now. Facebook recently went through a massive rebranding, changing the company name to Meta and introducing a new logo. CEO Mark Zuckerberg introduced Meta as a way to bring the metaverse to life and help people and companies connect.

The rebranding involved a name change as well as a new logo and direction. And Meta isn’t alone. Many companies have switched their names and logos over the years, such as Dunkin’ Donuts becoming simply Dunkin’.

However, not all rebranding strategies result in success. If you’re planning on a company rebrand soon, make sure to follow these strategies for the best chance of success and to make the transition as smooth as possible!

1. Focus on the Reason Behind the Rebrand

The first step in your rebranding strategy is to outline the reason behind the change. Why are you doing this, and what are you hoping to accomplish? Are you rebranding the company mission and values, renaming the company, or coming up with a new slogan?

Rebranding isn’t easy, and not everyone will love the new direction. That’s why you must ensure it’s the right move for your company.

Here are some common reasons that companies rebrand:

  • Changing or updating the company image
  • Updating your company, products, brand, or services
  • Repairing a bad reputation
  • There’s a legal reason
  • You’re launching a new service
  • You’re a spin-off from another brand
  • Mergers and acquisitions
  • International growth

All rebranding strategies start with a reason. This reason should be the foundation of your new marketing efforts.

2. Change Your Logo

This is tricky because your logo is the visual representation of your brand. When people think of big brands like McDonald’s or Starbucks, they envision the company logo.

It takes between 5-7 impressions before someone remembers a brand. You don’t want to waste the hard work you’ve put into brand recognition.

If you change your logo too much, there’s a chance people won’t recognize the change, and they won’t realize it’s your business. However, updating the colors, font, or other aspects might be just enough to refresh your brand without losing customers.

You need a professional to design your new logo if you want it to look good.

The right marketing strategy is key to launching a successful rebrand. You want to keep your customers in the loop, and you can do that on your website, through email, and through social media.

3. Shift Brand Positioning

Changing a logo isn’t enough to change your entire brand. Another important part of the branding process is to view your company’s mission and values and evaluate if they’re still right for your vision.

You’re communicating a message, and you want your values and mission to reflect your message.

What do you hope to accomplish, how do you plan on doing it, what steps are you taking, and what’s important to you?

Where does your brand—your products and services—fit into the market? For example, you might be a low-cost provider of a key service.

Rebranding Strategies That Work

These rebranding strategies will help make the process easier and the transition much smoother.

Business rebranding is tricky to pull off right, and you don’t want to make any mistakes. To protect your business, you need to rely on professionals to pull off a successful rebrand.

If you’re in need of a branding agency in Dubai, look no further. Learn more about our marketing services and get in touch to get started on your company rebrand today.