Event Managers: How to Spark Your Creativity

Is there a career that’s more rewarding than event planning? There’s something satisfying about seeing months of hard work come together, and nothing beats the smile on a client’s face.

Event managers may love their jobs, but that doesn’t mean that every idea comes to them instantly. There’s only so much that can be done with a client’s creative vision. Creative event ideas need to come from the people planning them for true success.

Do you feel like you’re stuck in a rut when you’re coming up with event ideas? Don’t worry, we have some tips on how you can get your creativity flowing again.

Rethink Old Events

Every event you’ve planned could be considered a success, but most planners have one or two they’re incredibly proud of. If you want to get into your creative space again, take time to think about some of your greatest hits.

Even the most successful event has room for improvement. Think about what you would have fixed or how you could have made the successful event even better. Consider changing the event’s purpose for a new way to look at things.

Are you having trouble thinking about what you’d improve? Try to think about how you’d plan the event differently if something important changed. Imagining the event at a different venue or time of year can be a great creative exercise.

Study the Competition

Your event planning company is at the top of its game, but there are still plenty of other people in the industry. One of the keys to success in any industry is to understand the competition. If you’re in a creative slump, now is an excellent time to see what your competitors are up to.

Visit their website and see how they position themselves and describe their services. Take a look at their social profiles and see what they’ve been posting. You can learn a lot about upcoming and past events, current promotions, and their staff.

Take time to read reviews from customers. This can give you an idea of what they’re doing well, and may even give you some ideas of what you can improve in your own work.

Get Into a Mood

Sometimes event creatives need a little “exercise” to get themselves out of a rut. An exercise that allows people to think and learn visually can be great for individuals or teams. If you’re looking for the ideal exercise to spark some creativity, consider making a mood board.

Mood boards (also known as inspiration boards and vision boards) allow people to organize and visualize their creative ideas. Creating some mood boards for events you commonly plan can help you look at things in a completely different way.

How would your staff plan a rustic wedding? What venues would they choose for a corporate event to celebrate a big win? Think of different scenarios for people to play around with and you’ll be amazed at what people create!

Creativity for Event Managers

Getting back into a creative mindset doesn’t have to be difficult for event managers. When you rethink some of your greatest hits, look at the competition, or set aside time for brainstorming, you’ll have the creative juices flowing in no time.

Are you looking for more advice for creatives? We love being a source for all creative minds, so contact us before your next big project.