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Author: Alice Momo

5 Steps to Building a Results-Focused Digital Marketing Campaign

Posted on by Alice Momo

How can your business build a digital marketing campaign that focuses on results?

Wasting your budget on a scattergun approach may bring some extra traffic. But if those visitors don’t want what you’re selling they’ll soon leave.

This article gives 5 simple steps to consider when creating your digital marketing strategy.

We ask what is digital marketing? How do you select your target market? What marketing channels should you choose and how do you manage them?

Read on to see how the right digital marketing campaign can grow your audience and boost your business.

What Is a Digital Marketing Campaign?

Digital marketing is a catch-all term used to describe how businesses use technology to promote themselves.

A campaign is a marketing effort that drives engagement, traffic, and conversions. It has clear objectives and should have a start and endpoint within a set budget.

The key to creating a good return on investment (ROI) is planning before execution.

Unfortunately, many companies don’t do the necessary research. With that in mind, here are 5 things to consider when asking how to build a digital marketing campaign.

1. Define KPIs and Target Market

Key Performance Indicators or KPIs measure how core business objectives are being met.

For digital marketing campaigns, KPIs could include:

  • Cost per lead acquisition
  • Conversions per site visits
  • Traffic count from organic search

The target market is the group of customers that the campaign aims to reach.

Demographics like age, marital status, gender, etc. narrow the target audience. Matching them with your products or services is a vital step in producing the best ROI.

Target the wrong customer base and the campaign is dead before it begins.

2. Set a Realistic Budget

Estimate your marketing budget before your campaign goes live puts a ceiling cap on spending. So how do you do this?

In our advertising costs blog article we examine average advertising costs for Google and Facebook.

The advice boils down to researching your competition and platform rates. From there you can calculate an average daily spend and multiply that to a monthly or yearly figure.

3. Choose Matching Marketing Channels

Should you choose Google Ads, SEO, social media advertising, or emails as your marketing channel?

The answer lies in your brand type and what you want to achieve.

For example, if you want to reach a younger demographic through social media choose Instagram. Facebook now attracts an older audience with 60% of baby boomers having accounts.

Targeting the right channel will boost your campaign.

4. Research Keywords

All SEO digital marketing campaigns should build on the search phrases or keywords their visitors use to find them.

Discovering the highest keyword volume will determine how ads are formed. Basing a campaign on phrases that are seldom used will result in failure.

Use services like Google’s Keyword Tool to see what your audience searches for. Then shape your marketing on those results.

5. Setup and Manage Marketing Platforms

You have your campaign mapped out but how do you implement it?

Setting up a Google Ads account or email list requires a lot of effort. You also need to learn marketing concepts for each platform. Facebook works differently than YouTube, for example.

Once your campaign is live you must manage it correctly.

That involves analyzing data like traffic and conversions. And tweaking daily budgets and keywords based on changes in competition.

The results are worth it but many businesses don’t have the time or skill to manage their campaigns effectively.

Your Digital Marketing Strategy Needs to Think Big and Bold

Building a results-focused digital marketing campaign takes careful planning.

You need to set the right key performance indicators and choose the correct market. Matching marketing channels and keyword research takes time and expertise. And setting-up and managing each platform is not to be taken lightly.

Big Bold Thinkers offers digital marketing services with targeted results at the core.

Our expert digital team can help create and manage your digital marketing ideas. With a solid foundation in SEO and social media, we can bring traffic to your digital doorstep. Then help convert those visitors into paying customers.

Contact us today to see how a big bold strategy can assist your business.

Google Analytics – Its Importance and Benefits

Posted on by Alice Momo

Why is using Google Analytics important?

Let’s say you have set up an exhibition. You have a place established and people have started visiting. Some are leaving early while some are staying back longer. Some have shown interest in the displays while some are just merely looking. Some came to know about you through colleagues while others saw the banners outside.

Now, if you had the data of the people visiting you – why some left early and why some didn’t show any interest, then you can easily figure out your areas of improvement and work towards setting up an exhibition that has people talking about it for days.

Similarly, if you can figure out ways to improve your website to earn more profits, wouldn’t that be sweet? Enter Google Analytics – a tool that lets you find out what is working well, and more importantly, what isn’t!

Google Analytics is not important if you don’t like improvement or growth.

What are the benefits of using Google Analytics?

Data

Data drives the world and Data is only useful if you can make sense of it. Google analytics presents the data in various forms: lists, charts, graphs, pie charts, spreadsheets, and more—allowing you to see how your website is performing.

Reporting

The platform not only gives you data but also lets you draw conclusions from it. By comparing metrics within the data, you can gather further insights and identify causes and correlations—another reason why Google Analytics can benefit your business.

Real-time observation

Whatever data you’ll see in Google analytics is ongoing and in real-time. This means that you can create reports, compare metrics, and check performance on whatever basis you want—hourly, daily, monthly, yearly. You can also take note of peak times for your target audiences, such as whether certain pages, SEM campaigns, or blog posts gather more interest at certain points of the week, month, or year.

It’s free

Google won’t charge you anything for using their platform. You don’t need to purchase, subscribe, or provide credit card information. All you need is a Gmail account and the ability to install a tracking code on your website, and you’re ready to go.

What are your best tips for getting the most out of Google analytics?

  1. Monitor bounce rate to increase your conversion rate.
  2. Identify slow-loading pages to enhance user experience.
  3. Use the internal site search to optimize your customers’ experience.
  4. Analyze your users’ behaviour to better meet their needs.
  5. Measure overall organic traffic to better understand your users
  6. Use reports of landing pages to directly improve conversions.
  7. Analyze different traffic sources to cover more ground.
  8. Define several conversion goals to get the complete picture of your user’s behaviour.
  9. Analyze social media performance to enhance conversion.
  10. Measure the quality of SEO traffic to further optimize your SEO strategy.

 What should small business owners know about Google analytics to be successful?

Leads, conversions and profits – that’s what every business owner, big or small is looking for! If used properly, Google Analytics can actively increase your conversion rates. There are direct and indirect benefits of using Google Analytics. And when you know exactly where and what to look at, you might be surprised by the insights you’ll get.

Using custom segments

Google Analytics has a feature called segments that make it easy to see how different groups of visitors interact with your website. Right out of the box, you can instantly check on several different default segments including mobile traffic, direct traffic, bounced sessions, converters and new users.

Setting up annotations

Google Analytics throws a lot of data at you, and it’s easy to forget about important findings. Annotations are essentially digital post-it notes that let you mark important notes on various traffic reports. You can mark the sudden surge in social media traffic, momentary dip in organic traffic etc. and come back to it whenever you want.

Comparing historical traffic

Google analytics lets you compare traffic from different periods of time. By regularly comparing your traffic, you can know where your business stands at that particular time and accordingly direct your team about the next step.

Apart from the aforementioned technical bit, you should know how to interpret the findings from Google analytics – only then can you turn failures into opportunities.

Essential Advertising Costs To Know Before You Start Marketing Your Business

Posted on by Alice Momo

You may have a small business with a limited budget or a larger business that has earmarked a little more for your online advertising strategy. This quick guide provides insight into the average advertising cost on Google and Facebook, the two major avenues to reach your clients online.

Average Advertising Costs on Google Ads

As you are probably aware, Google is the most used search engine in the world. Therefore, it makes sense that Google Ads is the largest digital ad platform. Let’s take a look at what it costs to get your business in front of Google users.

Most industries have low costs when it comes to pay per click display ads. However, there are exceptions. For example, employment services pay an average of $1.66 per click. Compare that to real estate professionals who pay $0.88 per click.

Google Ads charges between $1.00 and $2.00 for each click. For small businesses, Google Ads cost about $9,000 per month (or $90,000) on the low end of the spectrum.

However, there’s no requirement to start that big. You can create a successful ad campaign on a low budget, but it helps if you know what you’re doing. Some SMBs turn to experienced digital marketers such as Big Bold Thinkers to maximize the impact of each marketing dollar.

Advertising on Google Display Network costs less than ads for Google’s search engine. Advertisers pay an average of $0.58 per click on GDN. However, costs vary by industry, so research what Google charges in your sector to determine if this is a good alternative for your business.

Average Advertising Costs on Facebook

People love Facebook, the most widely used social network. So, it’s also a great place to advertise your business. With the right strategy, Facebook advertising is an affordable way to reach your target audience. In fact, small businesses often focus on Facebook ads in their online advertising strategy.

You can expect to pay an average advertising cost of $1.72 per click to drive traffic to your website. Alternatively, businesses pay an average of $7.19 per 1,000 impressions or CPM. These costs vary by industry, location and other factors. As a rule of thumb, plan to spend about $0.75 per click or impression.

Facebook ads help your organization increase brand recognition, website conversions, and application downloads. However, it only works if future fans actually see your ads. Big Bold Thinkers can help you estimate the costs in your target areas so you can spend your ad budget effectively.

Facebook advertising also gives you access to Instagram and Messenger. Facebooks’ CPC is still relatively low across most industries. The most expensive industries include finance, home improvement and customer services.

Help for Your Online Advertising Strategy

If you need help with your online advertising strategy, Big Bold Thinkers can help. Our digital marketing services include budget, planning and executing an online campaign for your brand. Contact us today for more information and to discuss how we can propel your company forward with the power of effective online advertising that fits your budget.

3 Uses for a Landing Page and How to Build One That Converts

Posted on by Alice Momo

Landing pages can be beneficial for businesses that are looking to convert more people into paying customers. But, that’s if you know how to use them properly and create one that’s easy for customers to understand.

There’s no need to continue searching the internet for landing page how to guides because we’re going to provide you with a brief guide right here on our site. Not only are we going to detail some of the benefits of using one, but we’re also going to let you in on how to create one that works effectively.

Read this post from start to finish for everything that you need to know.

1. Easy to Create

Contrary to what you might already believe about landing pages there easy to create. You’ve just got to understand all of the components that go into making the page and then you’ll be ready to start developing yours.

2. Informative

When you create ads for the services or products that your company offers, they have to be brief and to the point. But, when you’re using a landing page, any information that you weren’t able to put on the advertisement can be placed on the landing page for customers to continue reading.

3. Improves Customer Relationships

Another benefit of using landing pages is that it helps to create and build relationships between your company and potential clients. When you continue to develop these relationships, it ensures that you’ll have reoccurring clients in the future.

Now that you know three of the benefits of a landing page, it’s time to learn how to create one.

Reference or Transactional Page

Before you can begin building your page, the first thing that you need to do is decide whether you’re going to create a reference or transactional page. When you create a transactional page, it’s to persuade the reader to purchase your services or products.

But, when it’s a reference page, it’s being used to provide more information to the reader.

Decide on Your Target Audience

Once you’ve decided on this, the next thing that you need to do is decide on your target audience. These are the people that all of your advertisements seek to target whenever business content is released.

When you’re creating your landing page, you want to ensure that the page continues to speak to your target audience.

Use Correct SEO

The reason that you’re going to want to use the correct SEO keywords when creating your titles and headlines is that it will help your landing page to show up in more search engines. The more your content shows up in potential clients search engines, the more likely it is that they will click your link allowing you to turn them into paying customers.

This also means optimizing your tags that you’ll use in the meta descriptions and titles correctly.

Create a Strong Call to Action

Your call to action is what you will use to get customers to do what you want them to do. Whether that is to read more of the content that you’ve published or to purchase more of your products.

Without a call to action, it can leave clients confused about what you want them to do next.

Use Videos

People don’t have long attention spans; therefore, the best way to keep their attention is to use embedded videos in your content. When you’ create attention-grabbing videos, you’re sure to convert more customers.

And ensure that the videos you use in your ads or social media content are always linked to your landing page for easy access.

Landing Page 101

Tons go into creating a landing page properly. From ensuring that you use the proper SEO keyword optimization to creating engaging video content for potential customers to view.

If you’re looking to hire a company that can help you to create the best landing page possible, contact The Big Bold Blog. They’ve got the portfolio and experience to help you create a landing page that is going to turn readers into leads and eventually reoccurring clients.

How To Promote Your Instagram Page to Drive Brand Awareness

Posted on by Alice Momo

Digital marketing is a cutthroat competitive world where anyone who aspires to succeed needs to leverage every resource available to them. This means using top-notch SEO, compelling advertising, and utilizing social media to drive brand awareness. While investing in every major social media platform is a good decision, Instagram can be one of the best choices.

Drive Brand Awareness with Instagram

Instagram has phenomenally high user engagement rates, which establishes it as one of the best platforms for outreach. Running an effective business Instagram account can go a long way to boost the recognition of your brand in a cost-efficient manner. Your first step is knowing what a good, business-optimized account looks like.

Design a Business-Oriented Instagram Account

There are a few key elements to a good Instagram account for your business. First of all, a snappy bio that informs followers about your brand and includes a URL to your business is essential. Your link will only be conveniently clickable when placed in the bio, so failing to do so is a serious missed opportunity.

Employ Consistent Messaging

If you already run other social media accounts, your Instagram should have the same profile picture and a similar style. While every platform is unique and your strategy will need to adapt, the overall feeling of your brand should remain consistent. This will make your online presence more instantly recognizable and help humanize your business to potential customers.

How to Promote Your Instagram

Use a Suitable Tone and Style

Instagram has a casual, conversational culture that you need to adapt to. Posts that are filled with sales-oriented language and product descriptions will come off as more confrontational and, ultimately, unappealing. Instead, Instagram promotion favors an understated approach that lets your brand speak for itself. Many powerful brands have driven their global recognition by eschewing conventional advertising altogether and embracing snarky or absurd Millennial/Gen Z humor.

A Picture is Worth One Thousand Words

Using product images is a powerful way to advertise your products on Instagram, but your pictures should sell the products on their own. Boring or excessive text is unlikely to resonate with many consumers, but an image that displays the value of your products in-use can make an excellent impression.

Maintain a Professional Look

When successful brand accounts are roasting other company accounts or making jokes about existential dread as they often do, they never lose their professional appearance. All images associated with their accounts are pristine and perfectly formatted. While the brands might use colloquial language, the quality and readability of written content always remain high.

Call Social Media Advertising Experts

The most reliable way to successfully use social media for your business is to hire a team of experts. Capturing the essence of your brand, taking high-quality photos, and other elements of successful online advertising can be harder than they might appear. Get in touch with The Big Bold Thinkers and learn more about how we can drive your brand’s profile to new heights.

Social Media Influencers: Mega, Macro, Micro or Nano

Posted on by Alice Momo

Social media influencers are becoming more prevalent and proven. As such, brands are expected to spend $15 billion in influencer marketing by 2020.

Influencer marketing is now seen as one of the most successful ways for brands to reach their target audience while increasing sales and engagement.

If you’re looking to explore influencer marketing for your business, the first step is learning which type of influencer will work best for your brand.

Keep reading to learn about the different types of social media influencers that you may choose to work with in the future.

Nano-Influencers: Community Impact

Nano-influencers are the newest type of influencer acknowledged by big brands. These are everyday consumers who have influence within their local community.

Typically, their follower count is less than 10,000 and they have little to no experience marketing for brands. Despite their low following, nano-influencers have proven to be very powerful because they offer a high level of engagement.

Nano-influencers know most of their followers, so the trust level between them is high.

Working with nano-influencers will allow your brand to connect to consumers in a more authentic, engaging way. They are great for startups and small businesses that have a small marketing budget. It’s also an excellent way to test the waters of influencer marketing before investing too much.

Micro-Influencers: Passionate About Subjects

Micro-influencers are currently the biggest group of influencers on social media. They are usually topic or industry experts who are passionate about their subject. Because of this passion, they’ve gained a loyal audience from 10,000 to 100,000 followers.

These influencers usually have some experience working with brands. They’re effective because they have a high trust factor. Their followers trust them never to promote anything they wouldn’t use themselves.

Mirco-influencers are cheaper than macro- and mega-influencers and can offer a nice return on investment if your product jives with their audience.

Macro-Influencers: Internet Fame

Marco-influencers have a large following of 100,000 to 1 million people—fame obtained from the Internet, whether from blogging, being a social media star, or going viral.

Marco-influencers offer the best of both worlds between micro- and mega- influencers. They have engaged audiences, so they work well for brands with a specific buyer persona. If you want to promote authenticity but also want to market to the masses, macro-influencers are a good choice.

At this level in the social media influencer hierarchy, however, you’ll start working with an agent—which means inflated costs. Keep an eye on your ROI so that you get the results you pay for.

Mega-Influencers: Global Celebrities

If you want your brand to be recognized on a global scale, consider working with mega-influencers. These people have a massive following across all social platforms and their content reaches their followers quickly.

They tend to lack a connection with their followers, however, so you can’t expect them to help increase the authenticity or trust-factor of your brand.

Also, they are super expensive. To give you an idea of how much you’ll pay to work with a mega-influencer, Kylie Jenner makes an estimated $1.2 million per sponsored Instagram post.

Connect Your Brand to Your Customers with Social Media Influencers

Finding an influencer who’s voice and ideals connect with your brand is vital in social media marketing.

When searching for an influencer to promote your brand, it’s essential to know what you’re trying to achieve and the resources your company can make available.

Our purpose is to uncover opportunities to make you look good. Choose us as your digital marketing agency to drive your brand’s awareness and traffic through the right channels.

If you’re interested in working with us, get in touch today.

4 Secrets for Awesome Remote Video Production

Posted on by Alice Momo

Did you know that there are more than 500 million hours of videos that are watched every day on YouTube?

If you’re wondering how you can get your brand noticed on social media, you may be looking into getting started with video production. Don’t let the pandemic stop you from creating content to share on your social media platforms.

You can easily create online video content with the help of these secret tips to create stunning remote videos! Keep reading to learn how to create high-quality videos while staying physically isolated from other people.

1. Consider Virtual Backgrounds

Just because you’re filming video content at home doesn’t mean that it has to look like you’re filming at home! You could try setting up a green screen in your background to change the background of your film.

2. Remote Directing

You don’t have to meet with directors to get started with video production. When you get started filming video content, you can use streaming tools to allow a director (or another individual) to control the process of production from a remote location.

On the other hand, if you plan on creating animated video content, you don’t have to be in-person to direct the animation. Using tools such as Zoom or other communication platforms will allow you to communicate with others on a project while still practicing social distancing!

3. Improve Your Lighting Situation

When you’re filming at home, the one thing that you don’t want to suffer is your lighting situation. While there’s a lot that goes into remote video production, investing in high-quality lighting can make your video seem less amateurish.

Investing in a lighting kit that has a front-facing natural light can create a lighting situation that doesn’t create harsh shadowing in your video. If you don’t have the finances to invest in a lighting kit, you can also use natural lighting.

Consider filming your video in natural sunlight or in front of a window. You can sit in front of a window that doesn’t have any covers over top of it to bring bright, natural light into your video.

4. Angle Your Camera

When you’re filming a video remotely, you’ll also want to make sure that you’re getting the right angle with your camera.

The best position to have your camera at is having the camera aimed at your eye line. Ensuring that the camera angle is lined up with your eye line will help you avoid shooting at an unflattering (or awkward) angle.

If you’re struggling to get the right angle with your camera, you may need to add books to the stand that you’re using to film. Doing this will add additional height to your camera, making it easier to angle your camera towards your eyes!

Understanding the Best Tips for Video Production

Learning the best hacks for awesome video production can help to make your remote video filming experience a lot easier!

Are you interested in finding animated video production services to help you boost the visibility of your brand? Our animated video production in the Dubai team is here to help! Click here to sign up for our newsletter or to contact us today.

Can a Facebook Lookalike Audience Help Your Online Advertising?

Posted on by Alice Momo

Imagine a world where your ad campaigns got directed to your ideal customers with ease. Instead of wasting money on ineffective marketing, you bring in quality leads.

Do you think these types of results are just a fantasy?

If so, then you’ve likely never heard about Facebook lookalike audiences or what they can do for you. If you’re hoping to improve your marketing strategy in 2020, then you’ll want to know all about it. Ready to get started? Read on to learn all about this new social media strategy and how it can help your business.

What Is a Facebook Lookalike Audience?

You’re likely already familiar with the social media platform Facebook. Billions of citizens around the globe are active on it every day. That makes it a great place to share your company’s products or services!

Facebook has a lot of advertising opportunities. Lookalike audiences are one of them. Here’s how it works:

  • You create an advertisement campaign
  • You choose a source audience (more on that below)
  • Wait 6-24 hours for your audience to get created
  • Start using targeted ads on your lookalike audience

In a nutshell, lookalike audiences help you market to new people. These individuals are likely already interested in your business. That means they’re more likely to convert into quality leads.

Is It a Good Marketing Strategy?

Statistics reveal that the average individual spends 38 minutes a day on Facebook. With those numbers, it’s not surprising that digital marketing works on the platform.

Lookalike audiences are a good strategy. Because you’re reaching people like your customers, you’re more likely to get leads. These leads are more likely to convert into future customers, too.

How to Use Facebook Lookalike Audiences

So, how do you get started on creating a lookalike audience on Facebook?

  • First, you’ll need to already have your Facebook business page set up and active.
  • Then, you’ll need to navigate to your audience page.
  • Click on “create audience” and go to “lookalike audience.”
  • Once you do, you’ll need to choose a source.

To maximize the effectiveness of your campaign, consider these tips:

  • Build audiences based on people who have looked at your website
  • Use individuals who have watched your videos
  • Market to your top customers

Once you’ve clicked “create an audience,” you’ll need to wait a few hours. During this time, Facebook will craft the ideal target customers for you. Now, you have a group that you can start advertising to.

Maximizing Your Marketing Strategy

Regardless of your business niche, digital marketing is a must in 2020. So, are Facebook lookalike audiences worth the effort? We think so. Not only will you expand your reach, but you’ll also draw invaluable leads.

Are you tired of seeing your marketing efforts fall flat? Are you ready to hire a digital marketing expert to boost your business? We’re prepared to help. Reach out to us on our online form now to get in touch.

White Hat SEO vs. Black Hat SEO: What’s the Difference?

Posted on by Alice Momo

White hat vs black hat SEO—wondering what the difference is? Wonder no more. We’ve written you the perfect guide to answer all of your questions about acceptable SEO practices.

We’ll teach you about the different types of SEO techniques that earn you a high search rank without incurring penalties. And, we’ll share some examples of unacceptable black hat SEO techniques so you can avoid them.

Lastly, we’ll explain how hiring white label local SEO services can help. Find out what services an SEO agency or SEO expert in Dubai can provide and if it’s a good idea to outsource your SEO.

Read on to learn all about it.

How Does SEO Work?

First and foremost, the reason SEO exists is that search companies strive to provide their users with the most relevant results possible. As such, these companies’ criteria for determining content relevance are constantly evolving.

That is the algorithms that tell a search engine how to rank search results are updated every few months. This is done to make page ranking more accurate, which makes the search engine more helpful to its users.

Thus, there are optimization techniques you can use to provide the awesome content that search engines want their users to see.

What is White Hat SEO?

Creating the type of content we just mentioned, helpful, relevant, high-quality—that’s the essence of white hat SEO. Remember: Google wants to lead users to the best content.

White hat or white label SEO just means offering great content on a great website. This is an acceptable way to rank high on search engines.

White Hat SEO Techniques

White hat SEO techniques focus on two things: quality/relevance of the content and the useability of the website. They ensure the website:

  • Is conveniently and intuitively organized
  • Is responsive
  • Includes links that work and make sense
  • Includes helpfully structured HTML

They also ensure that page content:

  • Is well-written and without grammar errors
  • Is competent
  • Is relevant to a popular keyword
  • Uses keywords and links helpfully and naturally

Basically, white hat SEO is centered on making sites and content that people want to see.

What is Black Hat SEO?

Another reason search engine algorithms are updated is to discourage cheaters. You see, rather than providing helpful content that will naturally rank high, some people try to manipulate the system.

They try to find out what the algorithms look for so they can trick search engines into thinking their content is great. This is called black hat SEO.

Does Black Hat SEO Work?

Black hat SEO absolutely doesn’t work. Take keyword stuffing for example.

Search engines used to rank a page high simply because it had a lot of relevant keywords. The result was a lot of webpages that stuffed mediocre content with relevant keywords to rank high.

It worked, but only for a short time. As soon as Google caught on, they updated their algorithm to penalize keyword stuffing. Then, those pages ranked so low, they were never heard from again.

This perfectly illustrates what happens when you use black hat SEO. Namely:

  1. If it works, it will only work until the next update
  2. If you’re caught, the penalties can be severe

Using black hat SEO might penalize more than the search rank of the offending page. It could get your whole domain blacklisted off of Google.

Black Hat SEO Techniques

Black Hat SEO techniques include:

  • Unnatural, irrelevant use of keywords or links
  • Automated content is written by chatbots
  • Link schemes
  • Dishonest redirects
  • Phishing for user information
  • Attempts to infect users with spyware, viruses, or other malware

Black hat SEO is basically an attempt to rank high other than by creating useful pages like you’re supposed to. Usually, it means trying to trick the search engines or page visitors.

Do You Need White Label Local SEO Services?

White hat SEO can be done on your own. But it gets done a lot better when you hire white label local SEO services.

A reputable SEO agency in Dubai will improve your search rank the right way. And they’ll avoid all black hat SEO techniques so you don’t get penalized.

If you do choose to do SEO by yourself, be careful to follow the guidelines above. If you’d rather leave it to the experts, contact us here so we can get started.

How Outsourced Marketing Can Boost Your ROI in This New Normal

Posted on by Alice Momo

Remember that saying by American author and speaker, John C. Maxwell, “Teamwork makes the dream work?” It may surprise you to learn that’s only half the quotation.

The rest reads, “But a vision becomes a nightmare when the leader has a big dream and a bad team.”

It’s not groundbreaking writing, but it does make a vital point that companies need to bear in mind. Especially when it comes to in-house marketing versus hiring a professional outsourced marketing team.

Read on to learn more about how selecting the right to outsource marketing agency can ramp up your ROI.

Why Outsourced Marketing Works

Outsourcing your marketing efforts represents one of the best things that you can do for your business. There are many reasons for this, but let’s outline a few of the most basic.

It takes the pressure off you and your employees. Yet, you’ll still maximise your company’s resources while reaping more significant increases in leads, conversions, etc. You’ll also gain expertise when it comes to strategy, creation, implementation, ongoing monitoring, and more.

Scaling Efforts Rapidly

Working with experienced professionals comes with the ability to scale your marketing efforts rapidly. You’ll also gain access to greater bandwidth. And you’ll enjoy a faster response to revenue contribution demands.

Increasing Marketing Channel Expertise

There are countless channels by which marketers reach customers today. That’s why it can feel so intimidating to attempt DIY marketing.

Working with a few in-house staff members also proves to limit. If they’re not up-to-date on the latest and greatest in integrated marketing services, it can be fatal for your campaigns.

An excellent agency will help you increase your presence on existing and new marketing channels.

Why is this so important? Because the marketing channels that a company chooses to impact how a product or service gets perceived and received by consumers.

Knowing which channels to focus on will help you reach your target demographic where they are. An outsourced marketing agency can assist you in prioritising the channels that make sense for your brand.

Gaining Access to the Right Mix of Talent and Technology

The most reputable marketing agencies invest in top talent and technology. That way, they can better serve their customers, deliver on their campaigns, and make a brand’s marketing strategies to the next level.

An agency will also have the tools to analyse the competition and stay on top of the latest Google algorithm changes. With team members dedicated to integrated marketing trends, you’ll gain a distinct advantage.

Achieving Return on Investment

Many businesses struggle to see a return on their marketing investment.

Why? Because a return may not always be immediately visible in monetary figures. It may also come in the form of increased web traffic, better SEO rankings, reach, and more.

Some brands also struggle to establish achievable, measurable ROI goals and then meet or exceed them. You won’t have this problem when you work with professionals.

An integrated marketing agency can help you establish objectives that make sense and then guarantee you achieve them. How? By putting the best marketing knowledge and tools to work for your brand.

Get the Experts on Your Team

Should you settle for in-house marketing efforts or find an outsourced marketing agency with a proven track record? The answer’s clear. You cannot surpass the expert knowledge you’ll gain from working with an integrated agency.

Agency staff must remain up-to-date with the latest trends. They must continuously educate themselves and react rapidly to the changing marketing landscape. Whether that means an algorithm update, a new marketing channel, or rapid scaling.

Ready to dig deeper? Check out our article on digital marketing executables and key performance indicators (KPIs).