© 2025 Big Bold Thinkers. All rights reserved.

Author: Alice Momo

How Event Apps Can Help Keep Your Events Safe

Posted on by Alice Momo

Event apps allow companies to create an event-specific app for their event attendees.

Everything for the event is in one place and can be accessed on the attendee’s smartphone or mobile device.

Millions of events were cancelled all over the world due to the pandemic. This year, as the vaccine is rolled out and Covid cases drop, we will see a return to in-person events.

What are the key benefits of using event mobile apps? Let’s take a look.

All Organizational Material in One Place

If you have all the logistical information on your event app, people won’t need to collect multiple pieces of paper throughout your event.

The schedule, details of keynote speakers, break-out groups, all of it will be kept safe and secure, on the app.

When organizing your event, you can compile all the logistical information straight into the app. Then all your stakeholders will have all the information they need in advance.

Event Apps Are a Way For Guests to Interact

There may be hundreds or thousands of people at your event. If it is an event with the primary goal of networking, this can make it hard for the right people to meet each other.

If your event app has a feature that lets guests create a profile and bio about themselves, they can find each other through the app. Gone are the days of wasting time having small talk with someone who isn’t relevant to your business.

With an event app, you can see who is attending the event and actively seek them out when you are there.

Detailed records of everyone in attendance are also helpful in keeping your event safe. An event app is an excellent part of an event safety strategy. You can get in touch with attendees after the event should you need to.

Safe, Contact Free Check In

When attendees arrive at the event, they can use the app to check themselves in. They won’t need to interact with a receptionist. The app will then have an automated, up-to-date list of who is in attendance.

Collatee Event Materials

Event app features also can collate the materials from your event in one place. This is incredibly useful for attendees who missed an important keynote or who want the slides from a talk.

Create a section in your app with the research presented at your event, details of the companies in attendance, and videos of important presentations.

Make It Easier for People to Share Your Event

When you are thinking about how to plan events, the shareability of your event will always be a consideration, particularly in the age of social media. Many types of apps for events allow you to integrate social sharing.

It’s never been easier for you to encourage your customers to Tweet or share an Instagram story about your event!

Get Planning Your Event

Slowly, we will get back to in-person events. It will take some time, but we will get there. Event apps will be a big part of making real-life events safe and secure in a post-Covid world.

Want to speak to the experts about planning an event to market your company? Get in touch with us.

Here’s What’s Happening With the 2021 Google Update, Core Web Vitals

Posted on by Alice Momo

Worldwide we make, on average, 1.2 trillion Google searches a year. It seems like every day there’s another Google update. These updates are to ensure the best user experience for all those searches.

From time to time, Google’s updates change the ranking factors. This can cause some angst amongst digital marketers and SEO professionals! This is due to fear of the unknown and not knowing whether your years of work to get a page ranking in the first place will be undone.

Don’t worry; we are here to break down the Google update 2021 for you. So when it comes around in June, there won’t be any nasty surprises!

What’s New With the Google Update 2021?

There are many factors taken into consideration by the page ranking algorithm when a search engine ranks a page.

This new update from Google will focus on using the core web vitals when ranking online content. Let’s take a look at what those core web vitals are:

1. Mobile Optimization

About half of internet users access the web via mobile devices. If your site isn’t optimized for mobile viewing, you will be penalized. Google will favor sites that load easily on mobile devices.

Take a look at some Google search trends for further ideas on how to optimize your site.

2. Page Speed

The time it takes your webpage to load is another important factor Google takes into consideration when determining page ranking.

Your images and video content need to load within 2.5 seconds of someone clicking on your page. Compress them using a tool like Tinypng to help speed up your page load time.

3. Safety

Google will now put more importance on the safety of your site. Do you use HTTPS or encryption to protect your users’ data and credit card details?

In the security section of your Google Search Console, you can check if your site has been compromised.

4. Intrusive Interstitials

If your site has annoying banners or pop-ups that are hard to get rid of, it interferes with the user getting the information they want from your site. The SERPs will now penalize this.

5. Interactivity

This refers to how easy it is for a user to find what they want on your website. How quickly does the site handle the clicks made by the user? You want the way your user interacts with the site to be as smooth as possible.

6. Visual Stability

Another element that contributes to the user experience is visual stability. This means that when someone scrolls down your site, boxes, or ads don’t pop up; the text doesn’t move around.

Previously you could scroll halfway down a website, an ad would pop up, and you would leave the site. With the new update, sites that do this will go down in the search rankings.

Design Your Site With UX in Mind

The Google update 2021 isn’t a scary change. It is ensuring the user gets the best experience possible. User experience is at the forefront of search criteria; Google wants the searcher to find what they are looking for.

If you design your website with the user in mind, make it fast, easy to navigate, and secure, you will have no problems moving up the SERPs with the new algorithm updates.

Need some professional advice on how to update your website? Get in touch with our team.

What Makes Us Excited About iOS 14 Update?

Posted on by Alice Momo

Apple has 23.4% of the mobile market. They are renowned for having a higher level of security and for sharing fewer data with third parties.

Continuous updates aim to make the user experience better, as well as improved security features. So what’s all the hype about the iOS 14 update?

Let us break it down for you.

1. A Personalized Home Screen

One of the most fun features we like about the new iOS update is the personalized home screen. You can change what is on the home screen and even personalize the icons for your apps.

You can add widgets such as photos or weather or date and time and style them in the way you like. Have a favorite colour? Then try this – design your home screen using a colour theme or specific design.

Check out the home screen designs on Pinterest for inspiration on what you should try.

There’s another feature called App Library that helps you to organize all your apps. You can send all the apps you don’t want cluttering up your home screen to the library. The apps won’t be deleted, just saved until you want to use them.

2. The iOS 14 Update Has Better Security

The iOS14 has enhanced security features such as limiting the data transferred to third-party apps.

There is a more explicit opportunity for you to opt out of data tracking. This will make it harder for companies to see how you found them and to track your browser activity.

You can check which data websites collect about you by tapping the Aa button in the Safari browser bar. It will give you the option to view a privacy report. This will show all the ad trackers that have been following you around the internet for the past 30 days.

3. You Can Browse In Chrome

If you aren’t a Safari fan, you can now choose which browser links automatically open in. You can set your default as Chrome and never have to deal with Sarafi again!

4. Updates in iMessage

This is another fun one! Memojis have had an update, so you can have even more fun sending animated talking characters with your voice to your friends!

5. Better Camera and Voicenotes

The updated camera app is easier to access; you can quickly open it and shoot. Shot to shot is also new and improved.

There are options to determine the image quality before you shoot it too. For the iPhone 12 Pro and Pro Max, you can choose to shoot in Pro Raw quality. You can determine the image’s exposure before you take it. The updates also allow you to shoot amazing video content.

Sound enhancing technology makes the voice notes app more precise, with better-quality voice memos.

Update and Personalize Your Phone

The iOS 14 update allows you to make your phone more personalized than has ever been possible. Gone are the days when everyone’s home screen looked the same.

We hope you enjoy these new features as much as we do and make your phone work for you and your business.

Using your phone to capture an event? Get in touch for expert advice on curating the perfect event for your business.

Your Guide to Understanding Social Listening

Posted on by Alice Momo

Have you ever asked yourself, “who is my audience, and what do they want from my company?” If so, you’ve come to the right place.

When marketing your product or service, you shouldn’t blindly guess what customers want to see. Instead, you should gather as much information as possible and give them exactly what they’re looking for. And that’s where social listening comes in.

Keep reading to learn everything you need to know about it in this guide.

What Is Social Listening?

Social listening involves tracking social media sites for discussions or trends surrounding your brand and industry.

This is different from social monitoring, which tracks relevant data about your company. This includes mentions of your company, mentions of your competitors, hashtags, and relevant keywords.

To put it simply, monitoring tells you the facts or the “what” whereas listening tells you the overall mood or the “why.”

Why Use Social Listening?

Social listening gives you insight into public brand perception, campaign success, competitor strategies, and industry trends.

Learning about your brand perception will help you understand your overall brand reputation. Moreover, it shows what people specifically like and dislike about your brand.

Analyzing a marketing campaign shows you the overall mood toward the campaign. Furthermore, it demonstrates which demographics engaged with the campaign and the impressions of each campaign post.

Gaining insights about competitors will show you their strengths and their weaknesses. Using this information, you can evaluate your own company to see how you compare.

Listening to the industry trends will show you social issues to address (if they’re relevant to you), problems within the industry you could solve, and FAQs about the industry that you can answer.

How to Use Social Listening to Your Advantage

Social listening is only beneficial if you take the information and make informed marketing decisions with it. To do this, you should modify marketing campaigns, engage with customers, handle problems, pursue new leads, track competitors, and connect with influencers.

A good model of this is Wendy’s, which has gained lots of attention in the past few years for its Twitter marketing strategy. After listening to their audience, they started using Twitter to create a clear brand image, speak with customers, and outshine their competitors.

For example, when asked, “How much does a Big Mac cost?” Wendy’s Twitter account replied, “Your dignity.” This is not only a clever marketing strategy, but it also makes people think of their products as superior to McDonald’s products.

Now You Understand Social Listening

The benefits of social listening are truly endless. You’ll not only be able to make informed marketing decisions but you’ll also be in the know about your brand. And once you start listening, you’ll connect with your audience in a way you didn’t know was possible.

Subscribe to our blog or contact us to begin working on your social media marketing strategy today.

How to Create A Powerful Communication Strategy for Your Next Online Event

Posted on by Alice Momo

Did you know the average business can spend up to 24% of a yearly budget on digital marketing? Those funds are often used to develop an effective communication strategy. That strategy can include increasing online presence, creating new social channels, and more.

But what about your business’s online event strategy or event promotion? In today’s climate, there are many. You may struggle to keep your business, team, and clients engaged.

Do you want to connect international teams? Or, do you want to impress an important client? Then, you must design a successful online event to achieve these goals.

So, how can you improve your business communication to elevate your next event? Read on to discover our best strategies to foster collaboration and growth.

Know Your Purpose

Your online event should be planned to meet a particular goal or serve a business purpose. When you are clear on the purpose of the event, you can launch your communication strategy and drive the event.

Want to gain clarity around your event purpose? Here are some questions to ask:

  • Why am I hosting this event?
  • Does my business need this event?
  • Will this help grow revenue or attract clients?

Know Who You Serve

How can you create an effective communication strategy for your online event if you don’t know who you serve? Creating a buyer persona can identify this information. You can collect data and use it to streamline your communication strategy.

Activation Phase

Client awareness is nothing without activation. For example, Big Bold Thinkers can help convert awareness into bottom-line results. The team helps influence behaviour where consumers and brands meet.

Be Prepared

You will need to plan out each step of your online event. The organization helps to prevent technical issues or delays.

Choose Your Channels

Your channel choice should align with your event goals and client persona. Is your client base traditional? An email blast with a formal RSVP should work.

A digital marketing team can help choose the most effective channels. They can create the ideal event marketing strategy for your business.

Confirm Attendees (and Remind Them)

Confirm attendees and organize the data. But, don’t forget to communicate reminders through your chosen channels.

Go Time!

The online event is finally here! But don’t relax just yet. Have a communication plan in case of technical delays or other unforeseen circumstances.

Follow Through

Once your online event is over, don’t miss the opportunity to follow up with your clients and team. Communicate and ask for feedback. This follow-up and attention to detail will go a long way to build your company’s reputation and brand awareness.

A Powerful Communication Strategy Can Improve Online Events and Grow Your Business

An effective communication strategy is more than a way to keep your team organized or serve your clients. By developing this strategy and applying it to your next online event, you can grow your business. Online events are a way to attract or deter clientele.

By running a smooth and memorable online event, you can set the tone for your brand and company. This can result in increased sales, loyalty, and brand awareness.

Do you need help developing this strategy for your next event? Contact Big Bold Thinkers to subscribe to the blog to learn more and inquire about services.

Pro Tips on How to Use Animation For Marketing

Posted on by Alice Momo

Are you thinking of branching out of your traditional marketing methods? If you are, take a moment to consider animation for marketing.

These colourful and stylistic videos can work as commercials, promotional info-vids, or clips that could go viral. However, you can’t simply write a script and hire animators to make any kind of video. You need to be on the lookout for a few key aspects.

Don’t fret, we’ve got pro tips right here for you. Read our guide on important tips for using animation in marketing:

Tell a Story

Don’t use the animation purely as a means to increase sales. People will notice when your intentions aren’t genuine and that it’s all about the money. Build a narrative that people can get behind.

People love a good story. Boost sales with animation by creating a story people can get attached to. Let them love the characters, the animation style, and the themes of the tale.

Mind the Length

Keep your videos short. Two minutes is the sweet spot for most platforms, especially YouTube. Keep in mind, you can later embed YouTube animations on Facebook or other social media platforms.

Minding the length is important because people browsing the Internet have a lot of distractions to filter. A long video might bore them out or scare them from even checking it out.

Find the Right Style of Animation in Marketing

Don’t forget that there are so many different animation styles. You could aim for something child-friendly or a style reminiscent of modern action cartoons. You could use animation commonly seen in infographic charts and videos or you could a Japanese anime style instead.

Learn to establish your brand by using the right tone and style.

Start using animation for marketing that caters to your target demographic. If most of your consumers are above the age of 50, you might want to use simple animations. If you market to a younger audience, a more slick and stylish animation could do better.

Plot Your Marketing Strategy

Don’t drop an animated video ad simply for the heck of it. Plot your marketing strategy to make sure it fits with the rest of your branding efforts. Take a moment to look at the numbers and plan when you can drop the animation clip and on which platform.

Is your audience more likely to see your new animation video on a Saturday morning or a Friday night? Is it more likely to find success on Facebook or if you spread it on Twitter and Instagram? Check the metrics and plan before you drop the video for people to see.

Follow These Tips for Effective Animation For Marketing

What are you waiting for? Take advantage of effective animation for marketing today. People love a good animated clip but make sure to give it a story, plan your strategy, mind your length, and find the right style.

Of course, you shouldn’t handle such a marketing endeavour on your own. Give us a call and let us help you design the perfect animated clip for marketing!

A Clever Guide to Establishing Your Brand in 2021

Posted on by Alice Momo

Experiencing difficulty in establishing your brand?

Every business is going through hurdles. Not only are there thousands, if not millions, of competitors but the recent pandemic also made it harder for businesses to survive. You’ll want unique and impactful ways to build your brand and make a lasting impression.

The good news is we’ve got three effective tips for you to follow. Read our guide right here and learn how you can establish your brand in no time:

Have a Sense of Humor

Sometimes, it’s okay to step away from a serious tone to have some fun. Start establishing your brand with a bit of humor.

Wendy’s is perhaps the most popular business when it comes to building their brand with humor. The company turns to Twitter to consistently roast competitors and even fans, all for good fun.

You can do the same. Let your audience know your business hasn’t shed its personality aside. Connecting on a human level helps consumers trust and prefer a brand more.

However, make sure you also know when to stop and not cross a sensitive line. Racist jokes and other forms of harsh insults shouldn’t become a part of your humorous arsenal.

Analyze, Analyze, Analyze

Not sure how to market brand concepts or new themes in 2021?

You should look hard at the numbers. Successful branding in 2021 requires taking a moment to study the metrics and then using that data to your advantage.

Learn how to know your audience better. Are your consumers mostly teenagers on TikTok and Instagram or are they young adults spread across Twitter, Facebook, and Reddit? Do your consumers check out video ads on social media and what day or time is most of your target demographic audience active?

Hop on Social Media

Social media marketing doesn’t directly affect your SEO or PPC efforts. However, these platforms become crucial tools for effective brand building in 2021. Most people are on some form of social media these days, from Facebook to TikTok and others.

Keep in mind that social media is where you get to directly communicate with your audience. These are the platforms where you’ll be the most exposed so take extra care when replying to comments or when posting new ads.

Don’t forget to ignore today’s paid social media trends either. Using tools like Facebook Pixel, paid video ads, and more can make or break your marketing and branding efforts.

Start Establishing Your Brand Today

What are you waiting for? Start establishing your brand with these crucial tips! Get on social media, study the numbers, and inject a sense of humor.

Using these tips, you can establish your brand’s personality and communicate better with your consumers. Of course, these aren’t the only tips and marketing strategies to follow.

That’s where we come in! We can provide expert tips and services to further establish your brand. Get in touch with us right here and let us help you build your brand in 2021 and beyond!

What is Customer Lifecycle Management?

Posted on by Alice Momo

Do you want to attract and keep good customers for your business?

It’s hard to be successful without a good customer base. Having loyal customers who stick with your company over time is the best way to build a thriving enterprise.

A good customer lifecycle management plan will help you find and retain loyal customers. They will be happy on their customer journey and will praise your efforts.

This article explains how you can use customer lifecycle management to help your company stay successful.

What Is Customer Lifecycle Management?

In a nutshell, here’s the customer lifecycle management definition: it’s the practice of attracting and retaining the right customers for your business.

You want to be sure to advertise to the right target market. In other words, it’s important to avoid trying to get business from people who aren’t likely to stick with your products and services.

To figure out your niche, research other businesses like yours and find out where their customers come from. Also, get to know your industry and the type of clients it is designed to help.

Once you have your niche figured out, the next step is to make contact with prospective customers and have a conversation. Use strategic marketing to tell them how your company can help them achieve their goals. Go above and beyond to wow them, and get them to try out your products and services.

After they take this first step and make a purchase, the next step for you is to foster loyalty. You want them to appreciate what you do for them, and continue to choose your company over your competitors.

Best Practices for Customer Lifecycle Management

It’s important to stay in tune with your customer’s feedback. Ask them what they like on their customer journey and if you can do anything to make it even better.

If an issue arises, fix it immediately. Don’t let them start doubting their decision or your dedication to customer satisfaction.

Many companies use specialized software to help them manage their customer lifecycles. The programs track customer data and help synchronize important information.

This prevents a seemingly overwhelming amount of incoming emails, orders, and other kinds of customer input from slowing down business operations. Efficiency is key to your customer lifecycle management strategy.

Benefits of Customer Lifecycle Management

If you follow these steps, over time your customers will transition from curiosity to full-on enthusiasm about your brand. You’ll know it’s happening when they start referring friends and family to your business.

This is the ultimate goal of good customer lifecycle management. By getting current customers to refer new ones, you will have created “brand ambassadors” who promote your company for you.

Enhance Your Customer Journey

So now you know the importance of establishing good customer lifecycle management, and how it’s done. If you’re ready to enhance your customer journey we can help.

We specialize in marketing, digital marketing, and special events to help you get your brand out there. We understand customer lifecycle management and how to help you incorporate it into your business.

We’d love to meet you and discuss how we can help you succeed. Contact us today!

The Importance of Nurturing a New Relationship in Business in 2021

Posted on by Alice Momo

Networking and nurturing a new relationship in business can be time-consuming, but it can also be extremely rewarding.

Now more than ever, businesses must rely on each other to succeed and grow. Building trustworthy, dependable, and supportive relationships are beneficial to you and your company.

From event planning to provide services, you can do so many things to help build those B2B relationships. If you want to see your business bloom in 2021, this is why you should be taking your business relationships to the next level.

Building Trust

You’re the one who protects your company, brand, and customers from people and partners who don’t have your best interests at heart. You can do this by building trustworthy and reliable relationships.

The best part is, with a trustworthy business relationship, you’re not just adding that one person to your network. You also add all of those people that they can count on too.

Cultivating Support

Once you’ve developed and nurtured business relationships you trust, you get to support one another. Whether this is through business or advice, having a trustworthy support system helps any business, especially in trying times like these.

Demonstrates Diligence

Who is the business relationship manager in your company? To keep up with your essential business relationships, you have to nurture them. However, this can be tough if you don’t take the time or effort. That’s where the business relationship manager comes in.

Employing someone focused on building relationships with other businesses can help your company succeed. They may even help grow sustainable relationships that open new doors.

Makes Event Planning Easier

Company event planning and networking get-togethers are the perfect places to meet new people and expand upon your already successful network of reliable relationships.

You can meet new people, conduct business with potential clients, and open your business to new opportunities. There are endless types of business relationships to develop.

Your Business Thrives

Building relationships in business isn’t only beneficial on the back end but also in terms of meeting goals and sales. When you build great relationships with clients, they want to keep using your service or buying your product. The same goes for business relationships.

When you nurture a healthy business relationship, your business grows too. They may find you as a necessary supplier to help with a project, or you may develop a collaboration or even partner on certain projects!

The opportunities are endless when you’re open to creating lasting relationships between businesses.

Put Time Into Nurturing a New Relationship for Your Business

Put time and effort into nurturing a new relationship, and you’ll see how your business thrives! With support and trust, you and your new network can open opportunities for one another you may have never received otherwise.

Start 2021 off right and work on preserving old business relationships and growing new ones. You never know when you might rely on their support for your own success.

For more Big Bold Thinking, subscribe to our blog or contact us so we can help you with your event planning or activations! We want to see your business and relationships succeed!